The morning information reveals began off the 2025-2026 broadcast season with excellent news for NBC’s In the present day for the week of September 22.
NBC Information’ In the present day overtook ABC Information’ Good Morning America to change into the most-watched morning present in whole viewers and the Adults 25-54 demo within the week. It leaped forward of GMA courtesy of 94,000 further viewers. Nonetheless, its lead within the advertiser-coveted demo tightened as GMA confirmed some progress.
In the meantime, In the present day and CBS Information’ CBS Morning noticed progress in whole viewers, whereas GMA was the one newscast to see positive aspects within the advertiser-coveted demo of Adults 25-54.
This was additionally the primary week that the networks started utilizing Nielsen’s huge information and panel nationwide TV scores. It combines the agency’s panel measurement with information from cable, satellite tv for pc set-top containers, and sensible TVs throughout 45 million households and 75 million gadgets.
NOTE: GMA was retitled on Tuesday (09/23/25) to GMA-ABC as a consequence of a particular report on President Trump’s remarks on the United Nations. This retitled telecast is excluded from the weekly and season averages. ABC’s weekly averages are primarily based on 4 days (Monday and Wednesday-Friday).
In keeping with nationwide dwell + same-day scores from Nielsen, GMA averaged 2.579 million whole viewers and 501,000 viewers within the A25-54 demo for the week of September 22. In comparison with the earlier week, ABC Information’ morning present was flat in whole viewers and up +4% within the demo. its efficiency to the identical week in 2024 (Sept. 23), GMA was down -2% in whole viewers however rose by +13% within the demo.
In the present day was nonetheless first within the demo with 572,000 viewers, and it was additionally the No. 1 community in whole viewers with 2.673 million viewers for the just-concluded week. The published noticed progress of +6% in whole viewers however fell by -2% within the demo in comparison with the earlier week. It ought to be famous that In the present day’s lead within the demo has narrowed, with 71,000 viewers separating it from GMA. the way it carried out throughout the identical week in 2024, In the present day was up by +3% in whole viewers however down -14% within the demo.
Lastly, CBS Mornings had 1.853 million whole viewers and 295,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up +2% in whole viewers however down -4% within the A25-54 demo. Throughout the identical interval in 2024, CBS Mornings skilled a -11% decline in whole viewers and a -23% decline within the demo.
| ABC | NBC | CBS | |
| • Complete Viewers: | 2,579,000 | 2,673,000 | 1,853,000 |
| • A25-54: | 501,000 | 572,000 | 295,000 |
Supply: Nielsen, NTI Complete Viewers, Adults 25-54, and Adults 18-49 Nationwide Dwell + Identical Day Huge Knowledge Plus Panel Program Scores.; Present Week (w/o 9/22/25), Earlier Week (w/o 9/15/25) and Yr-In the past Week (w/o 9/23/24).
