Manually testing customized product pages has lengthy been a posh and time-consuming job. The fixed switching between variations, the uncertainty about statistical validity, and the sheer period of time it takes… It’s sufficient to make anybody query if the insights are even well worth the effort.
That’s why I’m thrilled to announce our latest innovation: CPP A/B Testing, which is coming into closed beta right this moment. This growth marks one other milestone in our roadmap to ship probably the most superior Apple Adverts marketing campaign administration platform out there.
Fascinated about early entry? Be part of our waitlist to be notified as quickly because it turns into publicly out there.
Listening to what you really want
In my earlier weblog put up, I shared our dedication to customer-first product growth. I talked about how “we’re listening to our shoppers and neighborhood members nearer than ever” and dealing towards “an much more seamless product expertise, one which spans SMBs all the best way to the most important enterprises.”
I wasn’t simply saying that. We took our conversations with our neighborhood to coronary heart, and guess what stored developing many times? Customized product pages A/B testing was constantly among the many most requested additions from our person neighborhood. Our surveys and area analysis confirmed two main ache factors that app entrepreneurs are battling: the extreme quantity of guide effort required to run customized product web page assessments and the nagging doubt about whether or not the outcomes are reliable.
This request got here on the good time, as our knowledge was additionally displaying simply how essential customized product pages have turn out to be. Per MobileAction’s 2025 Apple Adverts Benchmark Report knowledge, customized product pages impressions climbed 13.6% YoY to six.56B in 2024, and conversion charges by customized product pages improved from 42.13% to 55.87%, confirming customized product pages as a high-impact lever for maximizing each advert click on in a cellular advertising panorama marked by rising person acquisition prices and a strategic software for app discovery.
On prime of all these, as an official Apple Adverts Companion, we acknowledge the strategic significance of customized product pages throughout the Apple ecosystem. Apple’s help for customized product pages in Search tab adverts and deep hyperlinks demonstrates its rising significance within the app advertising panorama. Regardless of this clear worth, entrepreneurs have been left with out correct testing instruments to capitalize on the chance that customized product pages current. The rising significance of this function, mixed with the challenges in testing it, made creating this resolution our prime precedence.
Reimagining how customized product pages are examined
The normal strategy to customized product web page testing required cautious consideration from app advertising groups. The method concerned dedicating time to operational duties reminiscent of manually pausing or activating adverts and advert teams, whereas groups labored to make sure the statistical validity of their check outcomes.
This software is designed for anybody operating Apple Adverts campaigns with customized product pages. It’s particularly useful when you’re juggling a number of advert teams and creatives and wish exact, statistically legitimate insights into efficiency. Whereas it’s a game-changer for medium-to-large enterprises centered on optimization, the check automation advantages make it precious for groups of all sizes.
Earlier than CPP A/B Testing, entrepreneurs confronted:
- Handbook exhaustion: Spending hours manually activating, pausing, and adjusting advert teams and creatives
- Statistical doubt: By no means actually understanding in case your check outcomes are dependable
- Seasonal complications: Questioning if vacation visitors is skewing your outcomes
- Inconsistent situations: Making an attempt (and sometimes failing) to take care of steady check environments
After CPP A/B Testing, you’ll:
- Set it and neglect it: Take a look at components are routinely activated, duplicated, and paused based mostly on statistically-driven schedules
- Get 90% confidence: Clear confidence ranges let you understand when you may belief your outcomes
- Climate any storm: Assessments account for seasonality and visitors fluctuations routinely
- Obtain good suggestions: Get recommendations for optimum check durations and swap intervals
After cautious interviews with our shopper base, we found that entrepreneurs make use of various methods when testing customized product pages. To accommodate these diverse approaches, we’ve constructed CPP A/B Testing with flexibility at its core.
Our platform provides two highly effective testing methodologies, every designed to handle particular testing targets:
- Change testing: Shows one customized product web page at a time, intelligently rotating between variants in your chosen check timeframe (hourly, each day, or weekly). This strategy ensures every variant receives equal publicity throughout totally different time durations, controlling for time-based variables like day-of-week results. You possibly can run a swap check for both advert teams or adverts inside a single advert group.
- Parallel testing: Maintains all variants dwell concurrently all through the whole check period. This methodology is right while you wish to discover the most effective matching advert group for a selected customized product web page or while you want a check that’s 100% protected in opposition to seasonality results. When structuring the check, you will have two choices for operating it: identical advert group, totally different customized product pages, or totally different advert teams, with the identical customized product web page.
You choose the strategy that aligns together with your particular marketing campaign objectives and testing philosophy, whereas our system handles all of the complicated statistical calculations behind the scenes. Each approaches ship outcomes with a 90% confidence stage, offering the statistical reliability you could make data-driven choices.
Be part of the waitlist for early entry
Sounds thrilling, proper? We’re launching our closed beta program with choose clients right this moment, and we wish you to be subsequent. Rework your strategy from time-consuming guide assessments to automated, statistically validated insights that drive actual outcomes.
Be part of our waitlist now to obtain quick notification when CPP A/B Testing turns into out there to all clients.
