In the event you’ve scrolled via TikTok or Instagram these days, you’ve most likely encountered Bobby Saputra—the sunglasses-wearing, yacht-hopping, self-proclaimed “inheritor to Asia’s seventh richest man” who flaunts a life so lavish it makes Loopy Wealthy Asians look low-key. However right here’s the twist: Bobby isn’t actual. He’s the brainchild of Ben Sumadiwiria, a 31-year-old Indonesian-German chef turned grasp troll who’s turned satire into social media gold. With over one million followers hooked on his over-the-top antics, Bobby’s movies blur the road between outrageous fiction and relatable humour. This rising fame naturally led to all types of manufacturers lining as much as collaborate with him for influencer advertising in Singapore. From high-end style to luxurious supercars, many corporations are actually drawn to the viral enchantment of his on-line persona. However who’s the person behind the Rolex-clad persona? Let’s dive in.
1. Bobby’s “Billionaire” Life is a Center-Class Lie
Bobby Saputra might seem like a luxurious influencer who brags about non-public jets and Aqua water empire connections, however Ben’s actual life is far more down-to-earth. Born in a small German city, he grew up in a gritty Berlin neighbourhood he calls “not for the faint-hearted.” His dad’s a health care provider, his mother ran a restaurant, and Ben himself as soon as lived in his mother’s residence with “barely 10 pairs of footwear.” The irony? His viral character mocks the identical ultra-rich Chinese language Indonesian circles he as soon as discovered baffling. “The place’s your Ferrari?” folks used to ask him. Now, he’s pretending to personal three.
2. He Faked His Method Into the Ambani Wedding ceremony
Keep in mind that video of Bobby partying on the $600 million Ambani marriage ceremony in July 2024? The reality is that he was by no means there. Ben spliced clips of himself dancing at a good friend’s marriage ceremony with inventory footage of the particular occasion. The outcome? A viral masterpiece that fooled thousands and thousands—and celebrities—into considering he’d rubbed shoulders with Indian billionaire Mukesh Ambani. The video raked in over 10 million views throughout platforms, proving you don’t want a golden invite to crash the web’s greatest events.
3. He’s Cooked for Adele, Akon, and a Nation’s President
Earlier than Bobby Saputra went viral, Ben was a globetrotting chef with a résumé wilder than his TikTok persona. He’s whipped up meals for Adele, Akon, and Led Zeppelin’s Jimmy Web page, served as Etihad Airways’ in-flight government chef, and even cooked for East Timor’s President José Ramos-Horta. Today, he merges his two worlds: internet hosting unique eating occasions (streamed to thousands and thousands) the place he plates haute delicacies as Bobby. This makes Ben an excellent candidate not only for KOL advertising in regards to the finer issues in life but additionally for connoisseur experiences that bear his stamp of approval.
4. He As soon as Went Briefly Deaf for Clout
Lengthy earlier than Bobby, Ben was a meals vlogger who’d do something for views. In 2016, he filmed himself consuming Jakarta’s notorious “Loss of life Noodles,” loaded with 100 fowl’s eye chillies. The warmth was so intense that he went deaf for half-hour—however the stunt landed him in The Each day Mail and went viral globally. His takeaway? “I didn’t wish to pay for my meals. So I assumed, ‘Let’s get meals totally free by speaking about them.’” A real hustler at coronary heart.
5. Bobby Was Born as a Joke About His Personal Identification
Ben grew up in Germany and London, clueless about his Chinese language Indonesian roots. When he lastly visited Indonesia as an grownup, he was shocked by the wealth and cultural quirks of the neighborhood. Bobby began as a joke: “What if I had been so Chinese language Indonesian wealthy that I ate at fancy eating places on daily basis?” The character—a clueless, flex-happy inheritor—was his approach of poking enjoyable at stereotypes whereas studying about his heritage. Seems, enjoying a “dumb” billionaire requires severe smarts.
6. Bobby’s Secret to Viral Success? Genuine Collaboration
In an interview with GetKobe, Ben revealed that going viral isn’t nearly making eye-catching content material—it’s about fostering real partnerships between manufacturers and creators. In keeping with him, the best collaborations occur when manufacturers belief creators to inform tales in their very own distinctive approach, permitting messages to actually join with audiences.
Bobby’s strategy to viral success extends past attention-grabbing content material—he understands the significance of brand-creator relationships. He believes that probably the most impactful collaborations occur when manufacturers enable creators to specific themselves authentically, leading to content material that feels pure and resonates deeply with audiences, somewhat than coming throughout as compelled or overly scripted.
Conclusion
Bobby Saputra is perhaps the web’s favorite fictional billionaire, however Ben Sumadiwiria is the true deal: a chef, storyteller, and social media savant who is aware of the right way to stir the pot (each actually and figuratively). Whether or not he’s faking yacht events or serving caviar to celebs, Ben’s genius lies in holding us guessing: Is that this man for actual? Spoiler: He’s not. And that’s precisely why we are able to’t look away.
Need to lower via the noise with influencer campaigns that ship actual ROI? At GetKobe, we leverage data-driven methods and genuine engagement to attach your model with influencers who spark significant conversations. From viral moments to sustained development, our crew crafts campaigns tailor-made to your distinctive aims. Let’s flip clicks into prospects—contact us in the present day and see how strategic influencer partnerships can rework your model’s trajectory.
Picture Credit score: @supercoolben
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