NBC Information’ At the moment remained within the No. 1 place within the Adults 25-54 demo for the week of August 4. This was the second week in a row that At the moment held on to its high place within the advertiser-coveted demo after briefly relinquishing the result in ABC Information’ Good Morning America.
Along with that, At the moment was the one broadcast to file a viewership improve in both of the measured classes in the course of the first week of August. It stretched its demo lead over GMA, which remained the most-watched morning present in whole viewers, to over 100,000 demo viewers.
In response to live-plus-same-day information from Nielsen, GMA averaged 2.547 million whole viewers and 434,000 viewers within the A25-54 demo for the week of August 4. In comparison with the earlier week, ABC Information’ morning present was down -5% in whole viewers and -8% within the demo. its efficiency to the identical week in 2024 (August 5), GMA was down by -5% in whole viewers and -10% within the demo.
At the moment completed in first place within the demo and was the No. 2 morning broadcast in whole viewers with 553,000 and a pair of.379 million viewers, respectively, for the just-concluded week. The printed slid by -2% in whole viewers however rose by +3% within the demo in comparison with the earlier week—the one morning present with features in both of the measured classes. the way it carried out throughout the identical week in 2024, its last week in Paris, At the moment was down by double-digits in whole viewers by -24% and the demo by -27%.
CBS Mornings had 1.784 million whole viewers and 327,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was down -3% in whole viewers and -1% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled an -8% decline in whole viewers and a -12% within the demo.
| ABC | NBC | CBS | |
| • Whole Viewers: | 2,547,000 | 2,379,000 | 1,784,000 |
| • A25-54: | 434,000 | 553,000 | 327,000 |
Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Reside+SD Present Week (w/o 8/4/25), Earlier Week (w/o 8/5/25) and Yr-In the past Week (w/o 8/5/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-8/10/25) and 2023-2024 Season (9/25/23-8/11/24). Starting 8/31/20, nationwide scores additionally embrace Out of House (OOH) viewing. Averages primarily based on common telecasts.
