Relating to making strategic selections about your content material technique, it pays to contemplate a number of elements and knowledge factors earlier than making any drastic adjustments. And though I hate to be a cliche, the traditional reply as to if it is best to change your technique primarily based on the presence of AIOs actually is: It relies upon.
The fact is, AI Overviews will affect your visitors. Their implementation has resulted in a major decline in clicks from SERPs the place they’re included. Even if you’re featured as a supply within the AIO itself, customers are nonetheless much less more likely to click on by way of to your web site. This implies we have to reframe how we measure success and take into account when (and the place) we might be able to settle for that loss in visitors.
Listed here are just a few inquiries to ask your self when assessing the affect of AIOs on your corporation and whether or not or not it is best to pursue them:
What key phrases are driving visitors to my web site, and are these guests changing?
It helps to know the place we’re beginning earlier than we resolve the place we’re going and the way we’ll get there. So, earlier than making any large adjustments, assess what key phrases are driving visitors to your web site and what number of of these visits are changing.
Along with which key phrases are driving visitors, check out the place you’re gaining essentially the most impressions. Are there key phrases the place you might have loads of impressions however only a few clicks? Ought to they be driving visitors to your web site?
