Apple simply introduced a serious replace for builders and app entrepreneurs. As of October 29, 2025, builders can now create and publish as much as 70 customized product pages, doubling the earlier restrict of 35.
This replace gives higher flexibility to focus on completely different options, tailor person experiences, and higher align advert and retailer methods. It additionally introduces key phrase task for customized product pages, making every web page extra discoverable on the App Retailer.
What’s new
- The utmost variety of customized product pages has been elevated from 35 to 70.
- Builders can now assign extra key phrases to particular person customized product pages to enhance visibility in search outcomes.
- All customized product pages can be found to be used in Apple Advertisements advert variations, enabling advertisers to ship extra related, personalised advert experiences.
This implies app entrepreneurs can now take a look at, localize, and personalize at a a lot bigger scale, each for natural and paid acquisition processes.
Influence on natural progress and ASO groups
For ASO professionals, this alteration brings new alternatives for key phrase diversification, localization, and inventive testing.
- Assign distinctive key phrase units to every customized product web page for intent-based discoverability.
- Take a look at completely different visuals, screenshots, and messaging to determine which mixtures drive increased tap-through and conversion charges.
- Localize your customized product pages to suit market-specific preferences whereas preserving your general model identification constant.
Use customized product web page URLs throughout social media, emails, web sites, or QR codes to drive customers to essentially the most related App Retailer expertise.
With the power to assign key phrases and create extra variations, customized product pages can now grow to be a core part of your natural visibility technique.
Influence on UA managers on the Apple Advertisements facet
For Apple Advertisements professionals, the rise to 70 customized product pages means extra room for experimentation and precision concentrating on.
- Create intent-specific pages that align with key phrase themes or person motivations.
- Run artistic and messaging exams to optimize conversion charges throughout completely different viewers segments.
- Arrange market-specific or seasonal campaigns (Valentine’s Day, Again to Faculty, Black Friday) with out eradicating older pages.
- Construct re-engagement pages for returning customers that spotlight current updates or new options.
Extra customized product pages imply extra management over ad-to-store alignment, enabling groups to spice up marketing campaign efficiency and ROI.
The advantages prolong past Apple Advertisements. Customized product pages can now be used strategically in different acquisition channels by linking on to them.
- Hyperlink every advert artistic on Meta, Google, or DSPs to the most related customized product web page for increased conversion charges.
- Mix customized product web page hyperlinks with deep hyperlinks to ship a constant pre-install and post-install expertise.
- Create unified person journeys throughout channels, from advert click on to App Retailer go to to in-app motion.
With 70 pages obtainable, entrepreneurs can now keep full-funnel artistic consistency throughout all main networks.
How the MobileAction platform helps you make the most of the brand new capability
Apple’s replace makes two key MobileAction instruments, CPP A/B Testing and Natural CPP Insights, extra useful than ever, empowering groups to handle, take a look at, and analyze customized product web page efficiency at scale.
CPP A/B Testing in Apple Advertisements Marketing campaign Supervisor
- Run managed experiments throughout a number of customized product web page variants.
- Measure efficiency metrics reminiscent of Faucet-Via Price (TTR) and Conversion Price (CR).
- Allow Site visitors Stabilization to make sure truthful take a look at situations.
- Establish statistically vital winners routinely.
Right here yow will discover extra particulars.
Natural CPP Ends in ASO Intelligence
- Monitor how your customized product pages carry out organically throughout completely different markets.
- Monitor which pages seem in search outcomes primarily based on assigned key phrases.
- Mix natural insights and paid knowledge to type a unified customized product web page technique.
These instruments enable ASO and UA groups to collaborate, take a look at at scale, and make data-driven optimization selections.
Apple’s determination to double the customized product web page restrict marks a strategic shift reasonably than a easy technical replace. This transformation empowers advertising and marketing and ASO groups to construct extra related, localized, and high-performing App Retailer experiences. With extra customized product pages obtainable, groups acquire higher flexibility to experiment with artistic variations, goal audiences extra exactly, and uncover new progress alternatives. Leveraging MobileAction’s CPP A/B Testing and Natural CPP Outcomes instruments, entrepreneurs can remodel this expanded customized product web page capability into actionable insights and measurable efficiency enhancements.
Able to scale your customized product pages technique with professional steerage and instruments? Guide a demo with MobileAction.
