300 enterprise leaders instructed us how they’re navigating AI search
For 25 years, search engine optimisation meant one factor: Rank on Google, drive site visitors, measure clicks. That playbook is shifting quick.
Department surveyed 300 enterprise advertising, progress, and digital leaders to grasp how they’re responding to the rise of AI search — from ChatGPT and Perplexity to Google’s AI Overviews. What we discovered reveals a market shifting quicker than anticipated, putting greater bets than most would anticipate, and navigating actual blind spots beneath a floor of confidence.
Contained in the report:
- Why 87% of leaders anticipate AI platforms to finish transactions for his or her firm inside 12 months — and what that timeline actually means
- The measurement paradox: 66% are assured of their AI attribution, however 26% can’t monitor the client journey from AI discovery to conversion
- The place the funds goes: 28% are dedicating greater than half their 2026 advertising funds to AI search optimization
- Skilled commentary from practitioners at MoEngage, M&C Saatchi Efficiency, Capability Interactive, and Yodel Cell on what the information means in follow
