Introducing Kamile Kaselyte
Kamile Kaselyte is an Affiliate Account Director at Nord Safety, a number one cybersecurity firm valued at $3 billion, and is finest identified for launching cybersecurity merchandise similar to NordVPN and NordPass.
Kamile is a seasoned digital marketer, with over 10 years of expertise in digital advertising and robust entrepreneurial background. With a stable experience in online marketing, Kamile’s profession has been outlined by her strategic prowess and modern strategy to establishing profitable natural partnerships with media publishers.
Now please assist us welcome to the stage our important occasion, Kamile Kaselyte!
Rockstar Q&A with Kamile
What are your day-to-day duties?
As an Affiliate Account Director for brand spanking new merchandise at Nord Safety, my major focus is on constructing new affiliate partnerships and nurturing the already current ones with our key accounts. My position additionally includes frequent monitoring of our outcomes, serving to the staff arrange initiatives associated to new merchandise, in addition to bridging the hole between product and affiliate groups.
What’s the perfect factor you discovered on the final convention you attended?
Networking can happen not solely throughout scheduled conferences, but in addition in between them, throughout panel discussions or glad hours. I’ve discovered that some publishers may be met or approached instantly after their panels — generally a fast five-minute dialog can flip right into a fruitful long-term affiliate partnership. That’s exactly what occurred throughout one convention I attended this yr, which was PI Stay in Miami.
What are your most vital KPIs?
On the finish of the day, online marketing is about ensuring that key metrics, similar to billings, ROAS, CR, and AOV keep on the desired ranges. Nonetheless, it’s evidently that none of that is doable with out nurturing clear, long-lasting partnerships that create worth for each events. Moreover that, for me it’s at all times vital to see our merchandise represented meaningfully and precisely.
What have you ever achieved within the final 6-12 months to enhance your affiliate efforts?
I feel that so much has been achieved, however what actually made an affect was wanting past the scope of what matches into our goal affiliate description — increasing our affiliate base by widening the kind of partnerships that we make. Moreover, assessing the main target areas each quarter helped so much for the reason that panorama is consistently altering and it might be the case that SERP outcomes have shifted, and therefore, our focus associates.
“Affiliate” or “accomplice” and why?
Maybe it’s subjective, however I’d classify “associates” as any companions that work purely on an affiliate foundation and “companions” as those that would fall below the scope of extra conventional partnerships (when affiliate hyperlinks are used, however the nature of partnership is bigger and may contain extra groups and aims).
What’s the following huge factor in online marketing?
I feel that the following huge factor in online marketing is about having the ability to handle the rising expertise in the suitable methods.
AI and machine studying may be useful in some ways, for instance, by offering customized suggestions and, thus, growing CR. Nonetheless, if overused, particularly when it comes to AI-enhanced or generated content material — publishers may be drastically penalized by Google and, subsequently, lose their positions in SERPs. For manufacturers, relying an excessive amount of on automated fraud detection or utilizing predictive analytics to optimize campaigns can hurt outcomes, if human oversight is drastically diminished.
So, for me the following huge factor in online marketing is about embracing these new applied sciences, whereas guaranteeing efficient and balanced human-AI collaboration.
What’s the greatest mistake you’ve made in online marketing?
It could have been the instances once I actually pushed on a partnership that I believed in with out noticing the indicators that the opposite social gathering received’t put within the required quantity of labor into the undertaking. It’s at all times vital to focus your time, vitality, and different assets into partnerships the place each events are able to be invested.
What’s your supreme accomplice combine?
Often, a various associates program is finest, through which yow will discover sturdy natural publishers, comparability associates, coupon and deal websites, affiliate networks, loyalty and reward websites, and plenty of extra. Ideally, all these classes diversify the associates program, avoiding the danger of counting on a single sort of publishers.
What are 2-3 tendencies you might be seeing within the business?
Increasingly more publishers are beginning to work on and recognize performance-based partnerships. Commissions are based mostly on precise gross sales and efficiency versus flat charges, which is a good shift within the business. I see this strategy as extra sustainable and long-term in online marketing. Additionally, attribution fashions are getting extra subtle since there’s a rather more correct cross-device monitoring. Moreover that, there’s a development for social commerce — an increasing number of publishers are in a position to combine shoppable content material throughout their websites, which may very well be part of affiliate partnership.
What’s your prime tip relating to negotiating affiliate offers with companions?
Closing an amazing affiliate means understanding your metrics and market charges properly. Then, it’s vital to make sure that clear aims for the marketing campaign and partnership are outlined while agreeing on a fee construction that is smart for each events. After all, there may be a lot extra to it, however I’d say that studying your e-mail with the ultimate supply two or 3 times earlier than sending out or leaving it for a day to relaxation — can actually provide you with a contemporary perspective and a extra complete understanding of the negotiation and partnership generally.
How do you assume your technique differs than different verticals?
Every vertical might have related KPIs, however alternative ways and methods to attain them. In online marketing, a sure area of interest through which the corporate operates already defines the perfect changing sort of content material. For some manufacturers, it might be assessment websites, while for others, coupon and money again websites. Briefly, the viewers conduct units the path the place online marketing efforts needs to be targeted.
