New York, United States — Adelaide, the chief in attention-based media high quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Analysis. In her position, Browne will lead the strategic course of Adelaide’s analysis initiatives and signify the corporate’s pursuits on trade councils, such because the Promoting Analysis Basis’s (ARF) Board of Trustees. Her experience can be instrumental in driving Adelaide’s continued progress and additional enhancing the integrity of its media high quality metric, AU.
With greater than three many years of media analysis expertise, Browne has been on the forefront of leveraging superior analytics to foster progress and innovation for manufacturers, companies, and media homeowners. Throughout her sixteen years at RPA as VP/Director of Media Analysis, Browne based and led the Media Analysis follow, working with manufacturers together with American Honda Motor Firm, La-Z-Boy Furnishings Galleries, CoStar Group, Marathon Petroleum, Viking Cruise Strains, and Southern California Edison. Her work at RPA considerably enhanced shopper planning and funding methods and ROI measurement by integrating new and rising media datasets into implementation and optimization techniques.
Browne’s profession has been marked by quite a few management positions throughout notable trade organizations on the promote facet. She served as Media Analysis Director at Ampersand, Shopper Companion at Razorfish, Inc., Account Director and later Director of New Enterprise Growth at CKS Companions, Director of Analysis at Sony Worldwide Networks, and Analysis Director at Katz Media Group, a subsidiary of iHeartMedia, Inc. At the moment, Browne is a Strategic Advisor for Who’s Watching TV, LLC, which supplies built-in information reporting options to the media trade.
Commercial
Previously representing RPA as a member of the ARF’s esteemed Board of Trustees, Browne will now proceed her service with Adelaide, establishing the corporate as the primary consideration measurement agency on the Board. Browne additionally made important contributions to advancing media analysis and measurement requirements throughout her almost five-year tenure as a member of the Media Score Council (MRC) and position as a constitution participant within the US Joint Business Committee (JIC) whereas at RPA.
“Claire’s in depth expertise and modern strategy to media analysis are important as we try to extend the transparency of media high quality and set new requirements in media measurement,” stated Marc Guldimann, CEO of Adelaide. “We’re thrilled to have her lead our analysis efforts and signify our pursuits throughout the broader trade.”
Reflecting on her new position, Browne stated, “I’m excited to hitch Adelaide and look ahead to driving a shared imaginative and prescient ahead: enhancing how media high quality is measured and valued throughout the trade.”
About Adelaide:
Adelaide is the chief in attention-based media high quality measurement. Our mission is to carry elevated transparency and equity to promoting by supplying the market with a exact, omnichannel media high quality metric related to enterprise outcomes. Adweek has referred to as Adelaide’s AU “the eye financial system’s most widely known metric.” Confirmed to foretell full-funnel outcomes extra precisely than any current metric, AU helps the world’s largest manufacturers make smarter funding choices, activate consideration information programmatically, and drive higher efficiency. Adelaide is called after the worldwide epicenter of evidence-based advertising in southern Australia and headquartered in New York Metropolis. For extra data, go to adelaidemetrics.com.
