I nonetheless keep in mind the primary time I sat down to jot down a case research as a SaaS content material marketer. The consumer was a budding tech startup, and I wasn’t completely certain the place to start.
Since then, I’ve written a number of case research for various corporations, and I’ve seen that every one demanded a singular method — whether or not it was within the analysis part, how I interviewed stakeholders, or the best way I structured the narrative.
Regardless of these variations, one factor remained fixed: the focus was all the time showcasing the product’s energy and worth.
Placing collectively a compelling case research is likely one of the strongest methods for showcasing your product and attracting future clients. Nevertheless it’s not straightforward to create case research that your viewers can’t wait to learn.
On this publish, I’ll go over the definition of a case research and the perfect examples to encourage you.
Desk of Contents
What’s a case research?
A case research is an in depth story of one thing your organization did. It features a starting — typically discussing a problem, an evidence of what occurred subsequent, and a decision that explains how the corporate solved or improved on one thing.
A case research proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising and marketing case research with options usually comprise quotes from the shopper.
Which means they’re not simply advertisements the place you reward your personal product. Somewhat, different corporations are praising your organization — and there’s no stronger advertising and marketing materials than a verbal advice or testimonial.
An amazing case research additionally has analysis and stats to again up factors made a couple of challenge’s outcomes.
There are a number of methods to make use of case research in your advertising and marketing technique.
From that includes them in your web site to together with them in a gross sales presentation, a case research is a robust, persuasive instrument that exhibits clients why they need to work with you — straight from one other buyer.
Writing one from scratch is tough, although, which is why we’ve created a set of case research templates so that you can get began.
There’s no higher option to generate extra leads than by writing case research. Nevertheless, with out case research examples from which to attract inspiration, it may be troublesome to jot down impactful research that persuade guests to submit a kind.
Advertising Case Examine Examples
That can assist you create a gorgeous and high-converting case research, I’ve put collectively a listing of a few of our favorites. This listing contains well-known case research in advertising and marketing, know-how, and enterprise.
These research can present you how one can body your organization’s provides in a manner that’s helpful to your viewers. Have a look, and let these examples encourage your subsequent good case research design.
These advertising and marketing case research with options present the worth proposition of every product. In addition they present how every firm benefited in each the brief and long run utilizing quantitative knowledge.
In different phrases, you don’t get simply good statements like “This firm helped us loads.” You see precise change throughout the agency by means of numbers and figures.
You’ll be able to put your learnings into motion with HubSpot’s Free Case Examine Templates. Out there as {custom} designs and text-based paperwork, you’ll be able to add these templates to your CMS or ship them to prospects as you see match.
Obtain These Free Case Examine Templates
1. “How Dealt with Scaled from Zero to 121 Places with the Assist of HubSpot,” by HubSpot
The final two occasions I moved homes, I organized the entire technique of packing up packing containers, ordering automobiles, carrying issues up the steps to the brand new house, and rearranging stuff myself. If you happen to’ve carried out this earlier than, you understand how traumatic it’s, particularly when you’ve different commitments like work or college.
Dealt with, a house companies concierge, goals to alleviate that stress by taking full management over the transferring course of. Nevertheless, not like conventional transferring corporations, Dealt with developed a brand new manner of transferring that makes use of know-how and high-level service reps to ship personalised concierge companies to clients.
To implement this mannequin successfully, the corporate wanted a CRM platform with automation capabilities to streamline the a whole lot of workflows.
After making an attempt a number of widespread CRMs, the corporate’s President and CEO, Seth Waite, selected HubSpot as their CRM of alternative. After studying how one can use HubSpot to its fullest potential, Seth and his staff have been in a position to automate convoluted processes and put gross sales, advertising and marketing, and customer support initiatives right into a unified system of file.
This gave each staff member 360-degree visibility into their clients and freed up time for them to ship concierge-level companies and reply clients’ questions.
With HubSpot’s assist, Seth and his staff have been in a position to scale Dealt with from zero to 121 places (within the US) in 37 states in simply 18 months.
Takeaway
This case research meticulously described, intimately, the challenges Dealt with was going through, their course of find an answer (HubSpot), and the way that resolution helped the corporate scale. You should utilize this format if you actually need to present potential clients how nicely your product works for his or her wants.
2. “Rozum Robotics intensifies its PR recreation with Awario,” by Awario
Rozum Robotics is an organization that builds stand-out robotic options like high-precision servo motors, frameless motors, and robotic instrument changers. The corporate additionally created a complicated robotic espresso home known as Rozum Cafe.
Nevertheless, it had hassle growing model consciousness and producing leads for the espresso home. After making an attempt a number of instruments, the advertising and marketing staff at Rozum Robotics selected Awario, a model monitoring instrument, to assist them step up the corporate’s PR and lead gen recreation.
With Awario, the staff was in a position to cut back the time it spends discovering and monitoring related media sources and influencers for selling the espresso home by 70%. It was additionally in a position to outline two new goal audiences for the cafe, spot viral content material, react to mentions of the cafe on-line, analyze rivals’ social media posts, and evaluate the sentiment of Rozum Cafe with related automated espresso spots.
In consequence, Rozum Robotics was in a position to save time, discover and goal new audiences, nurture newly shaped media relations, and enhance the standard of leads generated.
Takeaway
From the leap, this case research offers an outline of Rozum Robotics, together with what the corporate does, its ache factors, challenges, after which the answer. On the finish, there’s a brief bullet listing of the outcomes and enhancements that Awario helped generate for his or her consumer.
Dividing your case research into these sections makes it simpler for potential clients to skim by means of and perceive.
3. “How Meagan and Alex of Brokers of Change 10X-ed Their Revenue With Thinkific,” by Thinkific
When Meagan Mitchell, one-half of Brokers of Change, took the ASWB examination to turn out to be a licensed scientific employee, she solely wanted to get a e book with which to organize. There have been different studying supplies, however they have been both restricted or costly. To not point out outdated, too.
Noticing these inefficiencies, Meagan and her husband, Alex, determined to create up to date supplies and adapt the best way individuals studied for his or her licensing exams to incorporate extra know-how. That’s how Brokers of Change was created in 2020.
On the time, Meagan was doing particular person and group tutoring for individuals about to take their exams, however Alex suggested her to add her tutoring content material on a course platform so individuals can be taught at their very own tempo. They began with Gumroad, however a 12 months later, they outgrew the platform and began in search of a extra sturdy one. That’s how they discovered Thinkific.
With Thinkific, Meagan and Alex have been in a position to construct an all-encompassing licensing examination prep course, construct sturdy communities throughout a number of social media platforms, and assess their clients’ wants and iterate accordingly. They’ve additionally been in a position to create a branded cellular app for learners on the go, which has actually boosted their enterprise.
In consequence, they’ve been in a position to 10X their annual income (from after they have been utilizing Gumroad) and rework Brokers of Change right into a thriving enterprise.
Takeaway
This case research not solely explains Meagan and Alex’s reasoning behind creating a web based enterprise that focuses on social staff, nevertheless it additionally lists another classes readers can be taught from the couple on constructing and scaling a web based enterprise.
With this method, you not solely present individuals the worth of your product, however you additionally ship worth by letting them be taught from purchasers who is perhaps in the identical place as them.
4. “Embracing first-party knowledge: 3 success tales from HubSpot,” by Assume with Google
On this case research, Christen Luciano, director of strategic alliances at HubSpot, explores how three small to mid-sized companies (SMBs) used first-party knowledge (knowledge collected immediately out of your viewers, whether or not clients, web site guests, or social media followers) to enhance their advertising and marketing effectiveness.
The primary firm is Zoe Monetary, a New York-based wealth-planning platform. This firm’s first-party knowledge, saved within the HubSpot CRM platform, supplied insights into what makes a super consumer.
They used the info to optimize their Google Adverts campaigns, which resulted in its most respected consumer phase making up 60% of gross sales, the best ever for the reason that firm was based in 2018.
The second firm is Cluey Studying, a web based tutoring startup that helps dad and mom discover personalised college assist for his or her children throughout Australia and New Zealand. The Cluey staff used the first-party knowledge they saved with HubSpot and Google’s shared resolution to succeed in certified potential clients with related campaigns. With this technique, Cluey’s advertisements elevated in effectiveness by 190%, and the price of conversions decreased by 17%.
The third firm is France-based startup Agicap, which struggled to face out in a web based area saturated with advertisements from its rivals. By feeding its first-party CRM knowledge from HubSpot into Google Adverts and leveraging Google’s Buyer Match function, Agicap was in a position to reengage its certified leads with related advertisements. This resulted in a ten% enhance in conversions and a 15% enhance in income progress.
Takeaway
You probably have a number of purchasers who use the identical instrument in related methods to get particular outcomes, you’ll be able to group them collectively in a single case research as a substitute of making separate case research for every of them. This manner, potential clients who would profit from utilizing your instrument in the identical manner can see themselves in every firm you mentioned within the case research.
5. “A Healthcare System Plans for Resilience,” by Herman Miller
Herman Miller sells smooth, utilitarian furnishings with no frills and excessive performance, and this case research particulars its partnership with a Catholic well being system that features 1000’s of healthcare amenities throughout the U.S.
This group, which is deeply dedicated to the atmosphere and monetary stewardship, needed to make its rising portfolio of amenities extra environment friendly, efficient, and agile.
To do this, its Planning, Design, and Development (PDC) staff began planning for amenities that may reply to conditions and accommodate modifications of all magnitudes. Nevertheless, the group needed to cut back fragmentation and guarantee consistency throughout places, so it partnered with Herman Miller (and its community of supplier companions, e.g., OfficeWorks).
Herman Miller labored with this group to develop processes for planning, designing, and executing these initiatives whereas assembly stringent pointers. They have been additionally in a position to repurpose the prevailing casework and furnishings for the brand new clinics, which saved the group over 50% of what it might’ve price to order issues model new.
No materials from the challenge ended up in landfills, which is a win for each the atmosphere and the group.
There have been additionally different advantages of working with Herman Miller, which included saving time by way of streamlined processes/options, getting dependable day-to-day service from OfficeWorks (which is totally built-in into the group’s staff), stress-free disassembly and reinstallation, and continuity with updates.
Takeaway
Much like the Dealt with case research by HubSpot, this one by Herman Miller takes an expository method, which is efficient if the consumer you’re discussing within the case research used your product/service for a big challenge with totally different transferring components.
An expository method means that you can describe these transferring components after which join them neatly on the finish as you describe the eventual outcomes you helped the consumer obtain.
6. “Sephora at Kohl’s to Broaden Store-in-Store Idea to All Kohl’s Places,” by Retail Touchpoints
Sephora first partnered with Kohl’s in 2021, the division retailer retailer, to switch Kohl’s magnificence choices with Sephora counters.
On the time, each corporations deliberate about 200 retailer launches, however the partnership was so profitable that the partnership grew to incorporate practically 400 shops in 2022. With the identical progress charges reported that 12 months, Kohl’s anticipated that, by 2023, it is going to have opened 800 Sephora at Kohl’s places.
For the reason that launch of the partnership in August 2021, Kohl’s has seen over 1 million new clients, noting that the collaboration is attracting youthful and extra various audiences. The partnership is now projected to succeed in $2 billion in annual gross sales by 2025.
Takeaway
Earlier than describing the success of the preliminary partnership between Sephora and Kohl’s, this case research famous that the collaboration is ready to broaden.
You probably have a consumer who’s renewing their partnership with your corporation, you possibly can take this method by first making it recognized that they’re persevering with their collaboration with you after which explaining why (the preliminary collaboration was massively profitable).
7. “HackReactor teaches the world to code #withAsana,” by Asana
Hack Reactor is a software program engineering coding boot camp program that goals to offer a world-class training to its college students. When the corporate was simply beginning out, its CEO, Tony Williams, may simply hold monitor of all of the transferring items. However because it bought extra college students, employed extra workers, and opened extra places, being so meticulous grew to become a problem.
Tony began in search of a instrument his rising staff may use to retailer data centrally, so they may use it. After utilizing Asana personally and being glad with it, he rolled it out to the whole staff.
The very first thing they did was add their detailed documentation on essential processes like course improvement or amenities and made it obtainable to everybody within the firm. In addition they used Asana’s API to streamline their processes and make them extra environment friendly.
Not too lengthy after, the Hack Reactor staff, which contains over 200 individuals, began utilizing Asana for a lot of totally different workflows, together with their administration processes, efficiency critiques, normal working procedures, HR insurance policies, and team-building occasions.
The effectivity this introduced has triggered Hack Reactor to chop its operation prices by 50% and recruiting prices all the way down to $0. Hack Reactor’s commencement fee is now 97.3%, and the job placement fee is 98.1%.
Takeaway
In the identical vein because the case research by Omniscient Digital, this one by Asana places the metrics (and accompanying figures) proper at the start to pique the curiosity of readers. Then it goes on to clarify how precisely Asana helped Hack Reactor obtain these outcomes, that includes statements from the CEO himself.
8. “Rips Sewed, Model Love Reaped,” by Amp Company
Patagonia, the American out of doors clothes and equipment model, appealed to its core viewers with high-quality merchandise, environmental activism, and sustainable enterprise practices. Nevertheless, it sought to attach with a youthful demographic and alter the relationships individuals have with the issues they purchase.
So, they employed Amp Company to assist them.
Upon studying what Patagonia needed to attain, the company and its consumer labored collectively to give you the Worn Put on program, which inspires individuals to restore and reuse current objects. To execute this system, the company bought a custom-designed biodiesel-converted Dodge truck named Delia, and launched into a 7-week highway journey to share this message with individuals immediately.
This epic tour began within the California Bay Space and headed east, the place they stopped at main Patagonia markets, smaller markets, school campuses, transit stations, native companies, and out of doors neighborhood boards.
At every cease, Worn Put on tour staff members mended and repaired used clothes, shared useful suggestions with DIYers, and bought used Worn Put on merchandise by means of Delia’s pop-up store.
The company documented the whole journey on social media and bolstered that with PR and guerilla advertising and marketing ways, so Delia arrived at every cease to excited crowds. On the finish of the 5,000-mile journey, they realized that they’d over 11,000 tour attendees, an 88% merchandise sell-through fee through the tour, and practically 700,000 web page views on the Worn Put on touchdown web page.
Takeaway
Taking the expository method (however with out quotes), Amp Company succinctly describes the measures it took to succeed in younger individuals with Patagonia’s message. Nevertheless, on the finish, it boldly lists the outcomes it bought for Patagonia, which ties up the exposition properly.
9. “WorkDay Places Evisort’s Linked Contract Intelligence to Work—and It Delivered,” by Evisort
The authorized operations staff at WorkDay, a pacesetter in enterprise cloud functions for finance, HR, and planning, realized that the corporate may save a whole lot of 1000’s of hours by automating contract knowledge processes. The staff posited that by streamlining their contracting processes utilizing AI, the group may join the contract knowledge to find data shortly.
When the staff proposed this to the enterprise, they have been instantly on board and began in search of instruments that may carry out this operate. They ultimately discovered Evisort. Utilizing the Evisort platform, Workday’s authorized staff have been in a position to get time again. They used the platform for large-scale/international initiatives with a number of search parameters, and related that knowledge to different platforms, together with Salesforce.
The Workday authorized operations staff additionally carried out a number of Evisort person ranges — starting from customers who don’t ceaselessly use the platform to those that use it each day.
By partnering with Evisort, Workday was in a position to optimize its authorized operations, attaining a whopping 3,500% return on funding.
Takeaway
Proper beneath the title, Evisort offers a brief blurb that summarizes the whole case research. This helps readers who’re unable to learn the entire thing at that second have an thought of what Workday is and the way Evisort helped the corporate obtain an ROI that top.
This blurb will increase the probabilities of readers returning to learn the case research or downloading it for perusal later.
10. “Versatile Knowledge Processing for Land Utilization,” by Cloudflight
This case research describes the Copernicus Land Monitoring Service (CLMS), a European program for monitoring the Earth. Cloudflight explains that the CLMS has three components, the second of which Cloudflight is at the moment creating (the CLC+ Core).
The case research goes on to explain the problem of creating a system that covers the whole lot of the EEA-38 + UK States and takes in tons of knowledge, whereas remaining user-friendly and intuitive. It then describes the answer: The Cloudflight staff created a blueprint that exhibits the alternatives to grab and finest practices to undertake to make the system appropriate for end-users whereas processing large portions of knowledge.
Takeaway
This case research is very specialised, and I don’t totally perceive what the CLMS does and its significance. However, that’s the purpose. In case your business is deeply technical, don’t draw back from utilizing jargon to explain what you do. It’s an effective way to indicate prospects that you simply’re passionate concerning the business and usually are not simply making an attempt to get their enterprise.
11. “Twinkle Twinkle Little One Grows Income by 80% with Shopify POS,” by Shopify
Twinkle Twinkle Little One, based by Rachel and Corey Glasson, is a Chicago-based premiere child and baby boutique that sells issues dad and mom must care for his or her infants, like cribs, dressers, automotive seats, clothes, and so on.
The problem this firm confronted is that the POS they used didn’t combine nicely with the model’s e-commerce instrument. In consequence, workers needed to manually cross-reference stock portions on each methods to keep up accuracy. Not solely was this time-consuming and traumatic, nevertheless it was additionally imperfect and so they generally obtained orders for objects that have been really not in inventory.
To unify the gross sales channels and streamline the enterprise’ operations, the Glassons determined emigrate to Shopify POS, which built-in seamlessly with the model’s QuickBooks Desktop Accounting Software program.
Since this migration, Twinkle Twinkle Little One has grown its income by practically 80% year-over-year (YoY), lowered back-office duties, and streamlined its gross sales, stock, and monetary reporting.
Takeaway
Proper beneath the title is a blurb that makes it clear that the Glassons have been utilizing different instruments earlier than Shopify. Since potential clients who learn case research are seemingly making an attempt to decide on which instrument to go for, it is a nice option to present the worth your product offers (in comparison with your rivals).
12. “How BlueBridge One Makes use of Happeo for Information Administration,” by Happeo
BlueBridge One is a number one Oracle NetSuite resolution supplier with places of work in Johannesburg, Cape City, the UK, and Romania. The corporate has over 80 staff who’re all well-versed with the product and are consultants of their discipline.
They’d one drawback, although: an overload of knowledge. Additionally, with places of work in several geographic places and most staff working remotely, it was troublesome to collaborate and share data.
So, the BlueBridge One staff got down to discover a instrument that may function a common supply of fact. And so they discovered Happeo, which proved to be extra than simply an intranet. It was additionally a social platform that bridged the hole between BlueBridge One’s places of work and deepened the bond between colleagues.
Takeaway
Your entire case research is nearly completely composed of direct quotes from Lameshnee Chetty, BlueBridge One’s Information Supervisor. The truth is, the case research begins by introducing Lameshnee, quite than the corporate itself. This can be a nice option to humanize your consumer and provides readers somebody they will relate to within the case research.
13. “Pink Sox Season Marketing campaign,” by CTP Boston
Not like most case research, which learn like weblog posts, this one by CTP Boston is structured in a touchdown web page model. It particulars how CTP Boston created the annual Opening Day TV Spot for the Boston Pink Sox, which it has been doing for over a decade because the staff’s company associate.
Under the hero video, the web page exhibits the awards that CTP Boston’s work has garnered, together with an Emmy and a Hatch award. This lends credibility to the work that the company does and speaks to their experience. After this, it briefly explains the problem CTP Boston confronted with that 12 months’s marketing campaign and the thought with which they approached the execution.
Then, the web page confirmed a core metric: The Opening Day Spot earned over 1 million impressions throughout the first two weeks of airing, which is spectacular.
Takeaway
This touchdown page-style case research takes the “present, don’t inform” method severely. The web page opens with a video of the Pink Sox staff on the sphere, which units the temper for the opposite movies of participant spotlights on the web page. There are additionally visuals from the print marketing campaign and social media executions, in addition to campaigns from earlier years.
This can be a nice option to present the work that you could create to your purchasers in addition to your vary and flexibility.
14. “Reimagining the B2B Internet Expertise for a Challenger Digital Expertise Platform,” by Real
This case research covers Real’s partnership with Acoustic, an unbiased cloud advertising and marketing platform that helps entrepreneurs “unleash their brilliance.” Acoustic was constructing a brand new model in a crowded advertising and marketing know-how area and employed Real, a digital expertise company, to create a web site that’ll assist them stand out from the gang.
And that’s what Real did! The corporate created a surprising web site that put the wants of entrepreneurs and IT professionals on the heart, serving to website guests establish the options they wanted. So, as a substitute of speaking about what Acoustic does, the web site targeted on what Acoustic’s audience wanted.
This method helped Acoustic get a 49% enhance in kind submissions, 212% enhance in cellular kind submissions, and a 72% enhance in advertising and marketing certified lead submissions.
Takeaway
Briefly, punchy sentences, Real described at the start what it did for Acoustic and the outcomes the work introduced. In equally punchy paragraphs (with numerous white area), it gave an outline of Acoustic and what it wanted, a testimonial from Acoustic’s CMO, and three takeaways from Real’s method to Acoustic wants.
Having takeaways in your case research (or weblog publish, as in my case) is an effective way to indicate your course of and the way you method consumer work.
15. “Utilizing Apptio Targetprocess Automated Guidelines in Wargaming,” by Apptio
Apptio’s case research for Wargaming summarizes three key items of knowledge: the targets, the obstacles, and the outcomes. It makes use of bullet factors and brief sentences to convey the message, so as a substitute of studying by means of lengthy blocks of textual content, you’re in a position to get the message instantly.
Now, when you really feel that there’s context lacking otherwise you don’t fairly perceive how Apptio helped Wargaming, there’s a 10-minute video within the header the place Yulia Ivantsova and Diana Paliychuk (Challenge Supervisor, EPMO) at Wargaming reply questions and provides extra context into how Wargaming leveraged Apptio for its processes.
Takeaway
If you happen to’re in a position to movie an interview with a pacesetter from the corporate that employed you or used your product, that’s an effective way to humanize each your model and your consumer’s model, and get their unfiltered ideas as to how they determined to associate with you and the outcomes you’ve introduced them.
Whenever you do that, you don’t have to jot down an entire weblog publish explaining the whole course of. You can simply take Apptio’s route and write a 14-line abstract damaged down into sections.
16. “Coca-Cola Wins With First-to-Market Playable Adverts,” by Uber
Uber isn’t only a rideshare firm; it’s additionally an promoting firm, as its assortment of case research proves. A type of case research is that this one which concisely describes how Coca-Cola partnered with Uber to have interaction clients through the 2023 FIFA Ladies’s World Cup in Australia and New Zealand.
With the first-to-market Playable Advert, the enduring model focused sports activities followers, vacationers attending the occasion, and Uber Eats grocery customers. Customers may play a branded recreation inside a Put up-Checkout Advert to unlock a particular Coke low cost.
The technique for Coca-Cola bought 21%+ new buyer redemptions, 40+ secs common taking part in time, and 90%+ recreation completion fee throughout each Australia and New Zealand.
Takeaway
The blurb and the outcomes from Coca-Cola’s marketing campaign take up over half of the whole web page. This speaks to how efficient it’s to place the outcomes entrance and heart after which construct the remainder of the narrative from there.
17. “Discovering Value Financial savings With Environment friendly Determination Making,” by Gartner
Gartner collaborated with Charleston County College District, the second largest district in South Carolina, to offer insights on how Charleston IT leaders can streamline the decision-making course of and decide the optimum IT safety framework for the enterprise.
With Gartner’s assist, the IT leaders have been in a position to save time on discovering long-term price financial savings initiatives. They have been additionally in a position to speak about current IP addresses and their potential to convey extra funds to the district price north of $1 million.
Takeaway
You do not all the time want a ton of textual content or a video to convey your message — generally, you simply want a number of paragraphs and bullet factors, like in Gartner’s case research. Gartner does a implausible job of shortly offering the basic statistics a possible buyer would wish to know, with out boggling down their readers with dense paragraphs.
18. “Bringing an Operator to the Sport,” by Redapt
This case research instance by Redapt is one other nice demonstration of the facility of summarizing your case research’s takeaways proper initially of the research. The blurb describes in a single sentence the type of firm that wanted Redapt’s companies, what they aimed to attain, and the way Redapt helped them obtain it.
The case research goes on to incorporate three easy-to-scan columns: “The issue,” “The answer,” and “The end result.” In these sections, Redapt explains that the corporate had on-line gamers from around the globe and was making an attempt to transition from working its apps on VMs to utilizing a contemporary improvement atmosphere centered round containers.
They employed Redapt, which helped them transfer to DevOps, containers, and Kubernetes. Due to this, the corporate was in a position to speed up its recreation improvement course of and reduce prices, whereas lowering the necessity for always-available personnel.
Takeaway
Like Redapt, you’ll be able to break your case research down into simply digestible sections. Additionally, use coloured sections, just like the “second of readability” and “finish end result” sections on this case research. With this addition, you’ll be able to spotlight the “turning factors” for each you and your consumer if you have been working towards an answer.
19. “The Soundtrack to Progress: A Spotify Advertising Case Examine,” by NoGood
Somewhat than exploring the way it helped a consumer, this case research by NoGood, a progress advertising and marketing company, explores the advertising and marketing methods that Spotify employed to turn out to be the worldwide phenomenon that it’s at present.
This deep dive covers the three pillars of Spotify’s technique — Personalization, Emotion, and Knowledge — and does job explaining Spotify’s audience and the corporate’s method to the 4 Ps: Product, Worth, Promotion, and Place.
The case research explains how Spotify makes use of machine studying to establish every person’s listening habits and historic behaviors. It then makes use of that knowledge to foretell what they may need to take heed to sooner or later, even going so far as getting an AI DJ to curate a playlist only for them.
The case research additionally talks about how the corporate makes use of the info it collects from its 640 million customers to run relatable and humor-filled campaigns, together with the favored Spotify Wrapped, which leverages customers’ feelings (reminiscence and nostalgia, principally) and makes them really feel like a part of a neighborhood.
Takeaway
Your case research don’t all the time should be about your purchasers, particularly when you’re a service-based enterprise. It may be about different profitable companies that suit your supreme consumer profile.
Doing deep dives into these companies tells potential purchasers that you simply’re an skilled in your discipline. You’ll present prospects that they will belief you to give you methods that may work for them.
Digital Advertising Case Examine Examples
20. “Smartling Generates $3.7M of Pipeline With Product-Led Content material,” by Omniscient Digital
Omniscient Digital is a premium content material advertising and marketing company that helps software program corporations develop utilizing website positioning and content material. In 2021, Smartling, a language translation platform, partnered with the company to extend model consciousness and conversions.
Earlier than that, they’d been fighting garnering natural site visitors and conversions, which was unhealthy for enterprise, seeing as they relied on content material to succeed in new clients. After they misplaced their in-house author and material skilled (SMEs), they knew they needed to search exterior assist. After making an attempt a number of businesses with little to no outcomes, they discovered Omniscient Digital.
After the preliminary assembly, the Omniscient staff was in a position to pinpoint Smartling’s challenges and targets. Then, Omniscient started working researching and interviewing SMEs to be taught extra concerning the translation administration business and Smartling’s audience. The staff additionally audited Smartling’s current content material utilizing Google Analytics, Google Search Console, Ahrefs, and so on.
The info they found helped the staff construct a product-led website positioning technique and content material roadmap that concerned creating new content material, optimizing current content material, and constructing high-value backlinks. The intention was to seize searchers with high-conversion intent who matched Smartling’s audience.
And it labored!
From 2022 to 2024, the Smartling weblog had a 118% increase in natural weblog site visitors and a 31,250% enhance in weblog conversions. All of this amounted to $3.7 million in pipeline.
Takeaway
The title of the case research is gripping, what with the point out of $3.7 million in pipeline. Instantly, Omniscient Digital bolsters this declare by displaying three metrics (enhance in weblog conversions, sitewide conversions, and ROI on natural search program).
This method piques readers’ curiosity additional, encouraging them to learn on and discover out simply how these numbers have been achieved.
21. “How Fractl Earned Hyperlinks from 931 Distinctive Domains for Porch.com in a Single Yr,” by Fractl
Taking the identical net web page method as CTP Boston, Fractl, a digital advertising and marketing company, confirmed the way it helped Porch, a house enchancment market, earn hyperlinks from 931 distinctive domains in a single 12 months. However that’s not all Fractl helped Porch obtain.
Just under the hero part is a rundown of metrics displaying the complete outcomes of the marketing campaign Fractl ran for Porch, together with 23K+ month-to-month guests added, 3,500+ press mentions, and TV protection by Whoopi Goldberg on The View, amongst different feats.
Earlier than delving into the reason of the way it achieved that, Fractl employs photographs to provide readers a visible thought of Porch’s outcomes, together with screenshots of the analytics, logos of some corporations and publications that talked about Porch, and a map of the states that talked about Porch.
Then, the case research explains the engagement highlights in additional element to provide readers extra context into these achievements, together with optimistic responses and suggestions from publishers they reached out to on Porch’s behalf.
Takeaway
Begin your case research by stating the important thing outcomes, like Fractl does, as a substitute of placing the outcomes all the best way on the backside. Let footage communicate for you by incorporating graphs, logos, and icons all all through the case research. Additionally, embrace first-person accounts, if relevant, so readers can think about the outcomes they’ll get in the event that they rent you to assist them.
22. “In-Depth Efficiency Advertising Case Examine,” by Swap
Swap is a global advertising and marketing company based mostly in Malta that knocks it out of the park with a case research not like any I’ve seen. In 13 pages, Swap dives deep into the way it helped its consumer (whose title it didn’t reveal) with their Search and Fb Advert campaigns, which they have been working in-house.
On the quilt web page, Swap famous that it helped this consumer enhance ROI by 2,000% in simply six weeks, positioning the case research as a “efficiency advertising and marketing” case research.
With intelligent multi-approach methods, break up testing, and advert optimization, Swap was in a position to elevate the consumer’s Search ROI from 1.2x to 19x in a number of months and the Fb ROI from 1.07x to 35x in the identical interval.
Takeaway
As an alternative of the common 1-page case research, do a deep into the outcomes you’ve achieved to your purchasers. Specify the outcomes you helped them obtain from the leap, after which clarify, step-by-step, the method(es) you took to assist them obtain these outcomes.
To showcase simply how efficient your methods have been, embrace business benchmarks inside your case research, like Swap does. Then, finish with a name to motion on how readers can get in contact with you in the event that they want your companies.
23. “Cash Key phrases Digital Advertising Case Examine,” by Cognism
Like Swap, Cognism’s method with this case research is in-depth. As an alternative of speaking a couple of consumer, the author explores Cognism itself and the way its entrepreneurs use key phrases comparable to cash to assist it develop.
The case research recognized key points with Cognism’s website positioning that triggered them to lose SERP rankings and see a decline in seasonal site visitors. It introduces their distinctive thought of fixing website positioning challenges with cash key phrases.
These are high-intent key phrases that appeal to ready-to-buy guests. By introducing such concepts and spreading them, Cognism tried to enhance model consciousness amongst its viewers.
Cognism additionally talked about its backlink technique, detailing the way it focused high-authority web sites and tracked their progress every quarter. They used visitor running a blog, leveraged outreach, and created linkable content material to enhance SERP rankings and increase area authority.
In addition they gave examples of instruments like HockeyStack, which helped with knowledge visualization and used metrics like demo requests, generated offers, and income as outcomes.
Takeaway
If you happen to simply carried out a profitable technique to your personal web site/social media/electronic mail listing, make a case research about it. Speak about your course of intimately and the instruments you used for execution to advertise your concepts in your area of interest and achieve authority.
24. “How Persona-Targeted website positioning Brings Preply 25K New Guests Each Month,” by Animalz
Animalz is likely one of the main content material advertising and marketing businesses for B2B SaaS corporations, and it makes use of a variety of content material methods to cope with its purchasers’ distinctive challenges. A type of purchasers is Preply, a web based language-learning market.
With over 1,000 search-optimized pages (a lot of that are backside of the funnel (BOFU) content material), Preply depends closely on website positioning to draw new clients.
Nevertheless, after its $70 million it obtained in funding, the corporate needed to spend money on higher website positioning to establish extra potential clients larger up the funnel. It additionally needed to extend its natural site visitors, which had plateaued for a lot of the primary half of 2023.
This case research meticulously explains what Preply needed to attain, the place they have been for the time being they partnered with Animalz, the steps that the Animalz staff took to construct and execute a profitable technique for the corporate, and the outcomes of that technique.
Takeaway
It’s one factor to listing the challenges your consumer was going through previous to partnering with you; it’s fairly one other to explain, intimately, the stage they have been on the time of partnership.
In your case research, displaying readers what your consumer was experiencing earlier than they employed you units the inspiration for explaining the progress they made after you executed the technique. It places the outcomes into perspective.
25. “On-line Income Elevated by 27% and Offline Income by 44%,” by The Social Shepherd
The Social Shepherd is an award-winning social first company, and the consumer they mentioned on this case research is GoCustom Clothes, a customized clothes firm. On this case research, The Social Shepherd gave a fast overview of what the consumer firm does, and its aim: to develop gross sales by means of paid digital promoting, whereas attaining a blended goal ROAS of 460%.
The subsequent part particulars what The Social Shepherd did to assist the consumer, which included analyzing previous efficiency after which utilizing this data to replace the account’s constructions.
It additionally strategized round each on-line and offline income era and created an intensive vary of secondary conversions to grasp how the offline income was being generated. This helped the company plan the funding to assist the conversions and get the anticipated returns for GoCustom Clothes.
This method yielded spectacular outcomes for the consumer: it elevated each on-line and offline income by 27% and 44% respectively and achieved a blended ROAS of 474% (which was above their goal of 460%). On the finish, The Social Shepherd famous that GoCustom Clothes plans to extend their funds for 2024, and is working with the company to launch a paid media marketing campaign on LinkedIn.
Takeaway
In your case research, define your consumer’s targets to current clear goals for readers. Then, clarify the way you assist them obtain these targets, the outcomes, and the way the consumer plans to additional their partnership with you (if relevant).
26. “LinkedIn Promoting Case Examine for Healthcare Communication Firm,” by Directive Consulting
Directive Consulting’s case research for TigerConnect’s advert marketing campaign offers a transparent narrative of the latter’s problem, technique, and outcomes. The case research begins with a quick overview of what TigerConnect does and the way it helps docs, nurses, sufferers, and care groups talk with each other.
Then, it boldly exhibits the outcomes it bought for the corporate: 31% enhance in paid leads QoQ, 111% enhance in general visits from LinkedIn QoQ, and 71% lower in cost-per-acquisition QoQ. Directive Consulting achieved these outcomes by serving to TigerConnect nail its focusing on for paid adverts.
Since TigerConnect serves a really particular vertical of healthcare professionals, the focusing on pool for paid advertisements is basically slim, and generally, they don’t goal the fitting key phrases, which causes them to lose cash.
So, they enlisted Directive Consulting’s assist, and the company determined to make use of LinkedIn to focus on potential purchasers on the prime of the funnel and information them down the funnel towards conversion.
This technique was very profitable, because it helped TigerConnect solidify a top-of-funnel paid technique and hit their quarterly targets.
Takeaway
Give related context within the consumer overview part, so readers have important background data on the consumer. Then, supply a step-by-step breakdown of your technique, together with preliminary actions and subsequent changes. This helps readers perceive the reasoning behind every determination.
27. “Siege Media’s Digital PR Helped Vena Options Win 300+ Excessive-Authority Hyperlinks,” By Siege Media
Siege Media’s case research for Vena Options illustrates how the previous helped the latter recover from 300 high-quality backlinks.
On the time, Vena Options, a platform that helps monetary planning and evaluation (FP&A) groups use Microsoft Excel to its fullest potential, wanted a content material advertising and marketing company to create weblog posts that will rank and usher in high-authority hyperlinks from respected information sources.
So, they employed Siege Media, a prime advertising and marketing company, that started working creating shareable top-of-the-funnel (TOFU) content material, together with statistic-centric posts that inspired others to hyperlink again to Vena as an authority within the FP&A business. In a couple of 12 months, the Vena Options weblog noticed a 197% enhance in natural site visitors worth and 216% extra hyperlinks throughout a number of weblog posts.
Takeaway
Let the visuals communicate by together with examples of the particular work you probably did to your consumer and graphs displaying the outcomes. That is particularly helpful when you’re a branding and/or advertising and marketing company.
Begin Creating Your Case Examine Immediately
After researching and scripting this piece, I noticed there are numerous methods to construction a case research — all the things from a quick-read weblog publish or a conventional net web page format, to long-form PDF studies and even a compilation of graphs displaying outcomes and information logos showcasing media mentions.
Generally, it’s simplest to jot down out of your firm’s perspective, however different occasions, telling the story from the consumer’s viewpoint brings a extra private contact. I realized that you could even combine issues up with a number of bullet factors supported by a video interview that includes leaders from the consumer firm.
I believe it is best to decide no matter format helps you finest spotlight the outcomes you achieved to your consumer. However when you’re unsure which construction to decide on, be at liberty to obtain these free case research templates and begin experimenting!
Editor’s observe: This publish was initially printed in August 2018 and has been up to date for comprehensiveness.
