There’s a level the place buyer communication stops feeling like noise and begins feeling related. Not as a result of it’s louder, however as a result of it’s private.
At this time, prospects spend a lot of their lives inside a single, crowded area: their cellular inbox. It’s the place associates affirm plans, households share updates, and actual life unfolds. It is usually the place manufacturers present up.
SMS and push notifications are nonetheless vital and nonetheless efficient. However when every thing arrives in the identical slim codecs, all messages begin to blur collectively. Even considerate communication can really feel transactional.
How RCS for Enterprise Helps with Buyer Engagement
RCS for Enterprise cuts via that blur. It turns the native messaging app into a spot the place manufacturers can present up with context: branded identification, wealthy visuals, one-tap actions, and conversations that permit prospects full duties with out being despatched some place else.
Arpana Ray, Product Lead at Google, explains it clearly:
“RCS for Enterprise upgrades primary texting to an app-like expertise, providing high-quality images, movies, typing indicators, learn receipts and bigger file sharing — all via your default messaging app in your telephone. No have to obtain a separate app.”
That’s the reason RCS for Enterprise is not only one other channel. It’s a approach again into the area the place prospects are already paying consideration.
You’ll be able to see what this looks like in follow with MoEngage prospects like Swiggy. As an alternative of sending prospects a plain textual content hyperlink, Swiggy can let individuals browse restaurant menus and on-demand grocery objects instantly contained in the message via interactive carousels. With multi-button actions, prospects can order, observe, or declare a deal in a single faucet, with out leaving the inbox.
That is what makes RCS for Enterprise really feel completely different from SMS. The dialog turns into the place the place buyer issues get solved, and relationships with manufacturers develop. For the primary time, the message itself carries the model. Not a random quantity. Not a hyperlink that forces a handoff. A visual identification that indicators security and intent the second it arrives.
Maria Dossin from Gen Digital explains why this issues now:
“Folks don’t have the identical stage of belief for textual content messages coming in from a brief or lengthy code. With the adoption of AI, it’s simpler to impersonate somebody over a message.”
When prospects can not instantly acknowledge who’s chatting with them, the connection stalls. RCS for Enterprise solves that downside with verified senders, model pages, and a constant identification that can’t be spoofed.
However belief solely holds if the expertise doesn’t break. That is the place Twilio issues. For RCS for Enterprise prospects, Twilio robotically upgrades messages to RCS on supported units and falls again to SMS or MMS when RCS for Enterprise will not be obtainable. From the client’s perspective, nothing modifications. The dialog stays in the identical thread with the identical identification and context.
As Twilio describes it:
“RCS from Twilio enhances SMS with branded, interactive messaging, whereas robotically falling again to SMS or MMS when wanted. So companies can ship richer conversations with out sacrificing attain.”
With RCS for Enterprise, prospects now not have to leap between inboxes, apps, and touchdown pages simply to finish a easy process. They browse, affirm, schedule, and act contained in the dialog. The trade feels much less like outreach and extra like fixing an actual want. And when RCS for Enterprise is woven into the best way manufacturers already talk, the connection holds between moments.
David Greenfield from MoEngage places it this manner:
“RCS for Enterprise isn’t a one-off marketing campaign or a separate experiment. It’s one other highly effective and verified touchpoint you should utilize as half of a bigger, coordinated buyer journey.”
With MoEngage, RCS for Enterprise lives inside the identical system that already runs e-mail, push, SMS, WhatsApp, and in-app. When RCS for Enterprise is a part of the identical communication layer, prospects don’t expertise channels. They expertise one trusted relationship.
Resetting the Relationship, and Seeing Outcomes
MoEngage buyer Pizza Hut was dealing with a second of problem with scale. They had been opening new areas at a fast tempo, including prospects simply as shortly, and absorbing rising WhatsApp prices. They wanted to maintain engagement excessive with out letting premium messaging dominate the finances.
By shifting key promotional and reactivation flows to RCS for Enterprise, Pizza Hut saved the expertise wealthy whereas decreasing prices. Actual-time RCS campaigns drove a 26% improve in click-through charge, with supply charges reaching as excessive as 65%. Prospects didn’t simply see the message. They acted on it, instantly from the inbox.
Swiggy confronted a special stress. WhatsApp delivered outcomes, however at a value that didn’t scale. SMS delivered attain, however not discovery.
RCS for Enterprise gave them a center floor that felt extra like a dialog than a broadcast. Interactive carousels let prospects browse menus and on-demand grocery objects contained in the message. Multi-button calls-to-action made it attainable to order, observe, or declare a deal in a single faucet. Verified sender profiles created immediate model authority. The outcome was a 50% discount in messaging prices in comparison with WhatsApp, alongside a 15% learn charge.
RCS for Enterprise may be your buyer relationship reset. A brand new approach to be acknowledged, trusted, and acted on contained in the one place prospects by no means ignore. You don’t want simply one other channel. You want a greater place to fulfill your prospects. RCS for Enterprise is that place.
