We’ve got simply wrapped up one other 12 months within the cellular trade stuffed with adjustments and turning factors. All through 2024, we proudly geared up our prospects with superior intelligence, automation, optimization options, and experience. Our platforms processed billions of information factors, enabling 1000’s of companies to navigate this 12 months of adjustments rapidly.
Whereas we have been busy serving to our customers get probably the most out of each faucet, we additionally gave ourselves a makeover—repositioned our model, fully revamped our public web site, and launched our ‘Assets Heart’ with probably the most complete and up-to-date trade guides and glossary pages. These have been key steps towards extra precisely showcasing MobileAction’s standing within the trade.
In 2025, we wish to take the cellular advertising enterprise even additional. We’ll proceed supporting app entrepreneurs, publishers, and builders, serving to them within the dynamic cellular surroundings in 2025. However earlier than we dive into the brand new 12 months, let’s take a second to have fun the milestones we achieved at MobileAction throughout this eventful 12 months.
New model positioning reflecting MobileAction’s holistic method
In some ways, 2024 has been a 12 months of reinvention for MobileAction.
We’ve got advanced to satisfy all person acquisition wants, providing top-notch options for each paid and natural channels, all powered by information and experience. With over a decade within the trade, we’re dedicated to sharing our experience and sustaining our fame as probably the most customer-centric firm out there.
MobileAction can meet nearly all of the wants of UA managers. We provide each answer for paid and natural UA in a single dashboard, all of the merchandise for app retailer optimization and Apple Search Adverts optimization, and mix them with cutting-edge intelligence information. We additionally help our holistic method with our expertise and have been a market-leader on this trade for over 10 years. So, in 2024, we rolled out a brand new positioning that basically captures our essence: Your companion in app and sport progress.
A holistic person acquisition method requires a seamless answer. To create this seamless construction, we merged MobileAction and SearchAds.com manufacturers. SearchAds.com is now a part of MobileAction’s product vary. We additionally needed to offer probably the most superior and largest Apple Search Adverts answer in the marketplace the prominence it deserves by making it the cornerstone of our new web site.
By revamping our public web site, we visually aligned our product and gateway to the surface world, centralized person entry to MobileAction and SearchAds.com to prioritize person expertise, and renewed all our web site content material to clarify our options in an easier means. Now, we are able to say with confidence that we successfully talk all our choices for app retailer advertising.
The belief of our neighborhood
We’re actually happy with the belief we’ve constructed with our prospects and the broader neighborhood this 12 months.
We printed 22 new success tales in 2024, written in collaboration with our prospects, demonstrating that when groups really join, distinctive outcomes comply with. We’ve got the privilege of working intently with prime notch app entrepreneurs internationally, they usually persistently ship top-tier efficiency for his or her apps. As MobileAction, we’re proud to help them with each our merchandise and our devoted group.
Along with success tales, we should point out our newly launched initiative. We began celebrating our champions on social media every month and awarding and recognizing our prime purchasers, which enabled us to indicate and likewise feed our optimistic relationships with them.
The suggestions loop is essential for us at MobileAction. We hearken to our prospects’ wants, develop options to unravel their ache factors, intention to develop into a extra superior platform, and wish to develop along with them.
The outcomes of this method have been clearly seen to us this 12 months. We have been named the Summer time and Fall Chief in a number of classes on G2 and picked up over 100 optimistic critiques, which solidified our place because the go-to companion for app progress. The cherry on prime was being voted the ‘Individuals’s Alternative.’ Seeing that our platform is on level with market traits and really connects with the on a regular basis experiences of the neighborhood we’re right here to assist is just inspiring.
All of it comes all the way down to this: whereas data-driven insights and top-notch instruments are important, they’ve obtained to sync up with entrepreneurs’ and builders’ actual challenges and objectives. That’s what makes all of the distinction. We’re delighted to ship on that and keen to maintain being the individuals’s selection nicely into subsequent 12 months!
Milestones defining 2024 for us
Innovation and belief lie on the coronary heart of our mission, and measurable achievements inform us extra about our influence in 2024. Informing our neighborhood and thought management has at all times been on the core of our values.
All through 2024, we…
- touched greater than 7,000 sector gamers by way of webinars led by our specialists and prime trade voices,
- attended 16 trade occasions and hosted 3 on our personal in San Francisco and Istanbul, connecting with 1000’s of cellular app market professionals,
- expanded our useful resource library with 11 complete guides, 4 in-depth stories and e-books, a cellular advertising glossary, 6 expert-led webinars, and weekly weblog posts,
- obtained greater than 450,000 visits to our web site,
- gained over 10,000 new customers,
- and obtained over 5,000 downloads with our trade stories and handbooks.
We proceed to intention to be the go-to supply within the cellular advertising trade, and that might be our prime precedence in 2025.
Apple Search Adverts in Türkiye
In December, Apple Search Adverts expanded to Türkiye and different extra markets. This enlargement provides improbable potential to builders or publishers seeking to attain new audiences and develop their apps globally.
Following this information, one of many highlights of 2024 was our Apple Search Adverts launch occasion in stunning Istanbul. We had a improbable time and linked with members of the Turkish tech neighborhood desperate to discover the platform. It was simply the proper time to convey the leaders of the tech trade, advertising professionals, and app builders collectively to debate large alternatives for our manufacturers.
We hosted expert-moderated classes, dwell case research, and dynamic discussions that helped attendees higher perceive the right way to leverage this newly obtainable channel and construct deeper connections with our neighborhood.
As MobileAction, Apple Search Adverts increasing in Türkiye carries particular significance for us—not solely as a result of Türkiye is a quickly rising market within the cellular ecosystem but additionally as a result of it’s our house. We look ahead to sharing our 10+ years of experience with Turkish manufacturers and contribute to their progress in 2025.
As we flip the web page to 2024 and look forward, we’re gearing up for a 12 months filled with challenges and surprising turns. Regardless of the future holds, one factor will stay the identical: our dedication to empowering the app world with insights that ship actual outcomes. As we wrap up the 12 months with a glance again, we wish to give an enormous shoutout to our prospects, companions, and everybody in our neighborhood. Your success fuels our ardour, your suggestions sparks our creativity, and your belief pushes us to maintain reaching larger. Right here’s to extra wonderful issues forward!
