Making a fintech case examine can really feel like a unending journey to the DMV. It requires navigating a maze of rules and infinite rounds of approval earlier than the content material will get its second within the highlight. Why trouble with all the effort?
Whereas a fintech case examine isn’t as simple to create as different kinds of content material, these powerhouse tales provide unparalleled worth for manufacturers. They will spotlight real-world successes and construct belief and authority. Plus, implementing a strategic strategy to workflow and compliance can flip these daunting duties into your model’s secret sauce.
Right here’s why fintech entrepreneurs ought to put case research on the core of their content material technique and tricks to streamline the method.
The worth of fintech case research
Case research are sometimes missed in fintech, an business the place merchandise are so complicated that prospects and potential patrons wrestle to grasp what precisely they do.
However that’s precisely why a well-crafted fintech case examine might be so highly effective. It’s greater than a advertising asset—it’s a storytelling software that may make a significant influence on potential buyers, prospects, and your backside line.
It units you aside from the competitors
Not like generic advertising supplies, a fintech case examine illustrates how your services tackle particular ache factors in deep methods. This helps differentiate your model, which is particularly necessary in an more and more crowded market. Based on McKinsey & Firm, the variety of fintech unicorns grew sevenfold between 2019 and 2023. Case research present how your resolution stands out, proving your distinctive worth proposition.
It builds your model’s authority and credibility
A fintech case examine offers you the possibility to point out examples of how your services resolve complicated issues. Exhausting proof of your model’s worth builds belief and authority, traits which might be important whenever you’re working in delicate areas just like the monetary sector.
It helps your search engine optimization efforts
Establishing credibility isn’t solely necessary for patrons, although. It’s additionally key for search engine marketing (search engine optimization). Search engines like google favor authoritative content material in finance-related queries. A fintech case examine may also help set up you as a reputable supply and enhance the chance of rating excessive on search engine outcomes pages (SERPs).
Methods to craft a compelling fintech case examine
Crafting a compelling fintech case examine is each an artwork and a science. To resonate along with your viewers, your content material must mix storytelling with stable knowledge, making your success tales each participating and credible.
Listed below are some storytelling greatest practices to bear in mind as you create a case examine in your model.
Deal with actual outcomes
With regards to a fintech case examine, consider measurable outcomes because the proof within the pudding—with out it, you’re simply serving up a fancy-looking dish with no taste.
Ditch obscure claims and fluffy language and give attention to the onerous details. Did your fintech resolution improve effectivity by 30 %? Lower transaction instances in half? Assist prospects enhance their credit score rating by a mean of 45 factors?
For instance, Stripe, a fee companies supplier, outlined 4 measurable outcomes it has delivered for its prospects, together with a ten % enhance in a single shopper’s fee acceptance price and serving to one other develop into 12 new international locations. It additionally used case research to elucidate the position Stripe performed in every of those successes.
Concrete knowledge exhibits that your resolution isn’t only a flash within the pan. It’s the true deal, delivering stable, spectacular outcomes.
Incorporate characters
As necessary as outcomes are, you shouldn’t solely let the numbers do the speaking in a fintech case examine. Infusing the case examine with precise individuals who have confronted actual challenges and located success along with your resolution transforms summary knowledge into participating narratives individuals can truly relate to.
To see this in motion, check out some fintech case examine examples from the cellular fee processing firm Sq.. A lot of them profile their precise prospects, their challenges, and the way Sq. has supplied measurable advantages to their companies.
Individuals relate to individuals, not simply numbers. Bringing in characters to your fintech case examine helps potential shoppers see themselves within the story.
Inform a fascinating story
Focusing solely on the problem-solution-outcome format is, nicely, a little bit boring. However tales with a protagonist, a problem, and a catharsis? That’s the place the gold is. So don’t overlook to inform a narrative along with your subsequent case examine and preserve these factors in thoughts:
- Say how the shopper tried and failed to unravel the issue earlier than utilizing your product.
- Use story constructions that play up the obstacles, the battle, and the decision.
- Add context with years, areas, and the working atmosphere.
Once you craft your case examine like a gripping story, you flip onerous knowledge and buyer insights into drama and let your model grow to be the hero of the story.
Use the suitable medium
Consider the medium you employ to current a fintech case examine because the supply automobile in your story. Whether or not it’s a modern sports activities automotive or a reliable minivan, the format you select straight impacts how nicely your viewers engages with it.
In case your audience is busy and has a brief consideration span, a dynamic video case examine with buyer testimonials and demonstrations could be your greatest wager. A written case examine that explores complicated points and options in a magazine-style format might resonate with readers who want nuance and depth to assist information their choices. Should you’re aiming to share fast insights, an attention-grabbing infographic can show key knowledge factors and outcomes in an simply digestible format.
Understand that you’ll be able to repurpose content material out of your fintech case examine into completely different codecs to succeed in new audiences.
Tips about creating fintech case research
Whereas many B2C manufacturers can breeze by content material creation, fintech manufacturers face strict rules and approvals that might make even a seasoned bureaucrat break a sweat. It makes fintech content material advertising a meticulous act of balancing compliance and creativity.
A strategic strategy streamlines the method and turns approval hurdles into manageable checkpoints. Listed below are some methods to get your fintech case examine out the door a little bit extra simply:
- Map out your workflow. Create standardized workflows for case research. Set up clear roles, duties, and timelines for every stage of the creation and overview course of to reduce bottlenecks.
- Collaborate with authorized and compliance groups. Looping in your authorized and compliance groups early within the course of offers them an opportunity to flag any potential points earlier than you’ve invested an excessive amount of time in your fintech case examine. It offers you the chance to regulate your strategy to 1 that may meet regulatory necessities.
- Work with a fintech content material advertising author. A author who understands the nuances of the fintech business can guarantee your case research should not solely compelling but in addition compliant. Search for a content material author who has expertise working with fintech manufacturers like yours.
- Pad your deadlines. Give your self loads of wiggle room in your challenge timeline to account for any surprising delays, like prolonged compliance critiques or shock revision requests out of your authorized staff. Including a buffer to your timeline reduces last-minute scrambles and lets your fintech case examine get the eye it wants with out reducing corners.
Within the aggressive fintech house, a compelling case examine might be your model’s shining second. Deal with storytelling with relatable characters, in addition to a workflow technique that minimizes stress and provides ample time for approvals. A fintech case examine is usually a large raise, nevertheless it offers your model’s real-world successes the highlight they deserve.
Ask the Content material Strategist: FAQs about fintech case research
What are some frequent pitfalls to keep away from when making a fintech case examine?
Keep away from obscure language and unsupported claims. Guarantee your knowledge is correct and confirm that every one claims are backed by stable proof to take care of credibility.
How can fintech manufacturers measure the effectiveness of their case research?
Monitor metrics corresponding to engagement charges, lead era, and conversion charges. Use these metrics to evaluate how nicely the case examine influences potential prospects and buyers.
What are some cost-effective strategies for repurposing case examine content material?
Convert written case research into infographics, movies, or weblog posts. Repurpose key insights into social media posts or e-mail newsletters to maximise attain and engagement.
Should you’re in search of contributors adept at creating fintech case research and content material property, join with Contently to study extra about our expertise options.
