So firstly, search quantity, now this is likely to be helpful for Google. It is not truly that helpful for YouTube.
One, now we have no approach of truly realizing the search quantity on YouTube. Google would not present this info. There are instruments that declare to have the ability to provide this. However in actuality, what they’re providing you is sort of an approximation based mostly on different variables. Nothing that really displays the real search quantity.
And extra broadly, for many channels that get a lot of views, the search isn’t the means by which they seize most of them. They are going to seize most of these views by way of different features of the YouTube platform, with search being maybe considered one of many methods and feeds by which they’ll truly generate views throughout their full channel.
So search quantity solely tells us a part of the story. So we have to assume barely otherwise for YouTube. So as an alternative of interested by search quantity, we will take into consideration a distinct metric.
Now what now we have with YouTube, that we do not have with Google, is details about the quantity of those who have watched a given video, the age of that exact content material, and in addition the variety of subscribers. And we will use these explicit variables to inform us a narrative that we in any other case could not on Google.
So for search quantity, the metric that we should always care about, the analogous metric is MMVV, which stands for median month-to-month view velocity.
Now we get this metric by primarily discovering the highest 100 movies for a given question, what number of views they have monthly, after which discovering the median. So the median, slightly than the imply, as a result of that removes the outliers. And that is going to inform us actually what the demand is for a given key phrase over time, taking into consideration the entire totally different areas by which views will be captured from the YouTube platform.
In order that’s primarily how we’ll measure demand.
