Penske Media is in line to accumulate the manufacturers left over from Vox Media’s breakup, together with Eater, The Verge, SB Nation, Popsugar, and The Dodo, based on an individual conversant in the matter.
The titles had been left behind Wednesday when James Murdoch acquired New York Journal, the Vox Media Podcast Community, and Vox for $300 million.
The deal might nonetheless fall via, based on the individual. It’s also an all-or-nothing operation: PMC will both take the complete group of unsold titles or none of them, the individual mentioned.
They didn’t share the potential value or construction of the deal, though PMC already holds a 20% stake in Vox Media owing to a $100 million funding it made within the firm in 2023.
