Olive Tree Folks, Inc., the subsidiary of Oliveda Worldwide, Inc., introduced the launch of a brand new hydroxytyrosol-based waterless pet model named “Is That Matty?” The brand new line is called after Olive Tree Folks Founder Thomas Lommel’s canine Matty, a 180-pound Spanish Mastiff. Lommel says Matty was a delicate large who was pleasant to small animals and have become a widely known and beloved member of the Venice Seashore neighborhood the place folks would regularly ask, “Is that Matty?” after they handed by on their walks alongside the canals.
The “Is that Matty?” model is an homage to Matty, who handed away in February 2025, and a approach to “preserve his spirit alive via a singular, hydroxytyrosol-based waterless pet model.”
Olive Tree Folks hopes to construct on the pattern it’s calling “pet humanization” and a world pet business that it estimates will attain the $23 billion mark by the top of the last decade.
“Olive Tree Folks is ideally positioned to essentially rework the pet care business within the coming months and years by elevating consciousness of the advantages of waterless grooming merchandise for pets,” the corporate wrote in an announcement.
The pet model launches this week within the US, with extra market launches anticipated in Canada and Europe quickly.
