Packaging enhancements assist create a greater model experiences, however these form of upgrades not often get the eye {that a} good promoting marketing campaign supplies. In fact, Chupa Cups isn’t your on a regular basis packaged good. It’s a sweet with historical past and a loyal following.
To advertise Chupa Chups’ new ‘easy-to-open’ packaging, BBH created an out of dwelling marketing campaign that hyperlinks wrestling with the product’s hard-to-open wrapper to Lucha Libre, or Mexican skilled wrestling.
The “No Extra Wrestling’ marketing campaign options Lucha Libre masks from famend Mexican masks designer and crafter, Arturo Bucio. Bucio has created Lucha Libre masks for wrestling icons equivalent to Rey Misterio, Mil Máscaras, Dos Caras, and Místico for over 20 years.
Martin Hofling, International Advertising and marketing Supervisor at Chupa Chups, mentioned, “Folks have been wrestling with Chupa Chups wrappers for many years. However now that the struggle is over, we wished to mark the event with a set of posters which are as enjoyable, distinctive, and iconic because the model itself.”
BBH Artistic Administrators Stu Royall and Phil Holbrook, mentioned, “Chupa Chups is such a superb model to work on as a result of each transient is a chance to do one thing banging. Even a packaging replace.”
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