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Home»Influencer Marketing»From Bert and Lulu to Solo Highlight
Influencer Marketing

From Bert and Lulu to Solo Highlight

By April 23, 2026015 Mins Read
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When you’ve got adopted Singapore’s leisure scene over the previous decade, likelihood is you will have come throughout Hubert Ng. Some first knew him as a part of the duo Bert and Lulu. Others found him by means of chart-topping Mandopop hits, international movie soundtracks, or his presence on-line.

What makes Hubert particularly compelling in the present day is not only his music credentials, however how he bridges artistry, enterprise, and digital affect. In an period the place each social media influencer in Singapore is competing for consideration, Hubert stands out as a result of his basis is constructed on actual musical achievement and international affect.

Listed here are 5 information that reveal why Hubert Ng is way over only a acquainted title in your feed.

1. His 2015 Album Hit #1 on iTunes and Set the Tone for His Profession

Lengthy earlier than algorithms and viral developments formed discovery, Hubert proved his musical credibility the standard manner.

In 2015, he launched his private album, and it soared to the primary spot on iTunes. That achievement was not a fortunate break. It mirrored years of honing his craft as a songwriter and producer.

Quickly after, he flew to Taiwan to additional his research. Whereas learning, he composed and produced for numerous notable artistes within the Mandopop business. Immersing himself in Taiwan’s aggressive music scene sharpened his songwriting instincts and expanded his regional attain.

His breakthrough second got here in 2017 when he wrote the track “Ni Ni.” The monitor topped Taiwan originated streaming platform KKBox’s chart for greater than a month, overtaking hits by Mandopop heavyweights akin to Jay Chou and Hebe Tien. For a Singaporean producer to surpass such established names was a defining milestone.

2. He Has Written and Produced for World Movie Franchises

Many individuals affiliate Hubert with pop and Mandopop, however his portfolio extends far past that.

He has written and produced music for international franchises together with Spider-Man, Transformers, and Aquaman. Being entrusted with initiatives tied to such iconic manufacturers speaks volumes about his manufacturing requirements and inventive versatility.

Most just lately, in January 2026, he produced the official Chinese language promotional theme for The SpongeBob Film: Seek for SquarePants. Engaged on an internationally recognised animation franchise highlights his skill to navigate totally different genres and audiences.

3. He Is Behind Music for Main Streaming Productions

Hubert’s affect additionally extends into the streaming world.

In late 2025, he composed “Burn Me Into The Mild” for the Netflix manufacturing The Resurrected. The monitor was carried out by Minnie and Shuhua of (G)I-DLE, bringing collectively Okay-pop star energy and cinematic storytelling.

This collaboration illustrates Hubert’s skill to function inside worldwide leisure ecosystems. It additionally reveals how fashionable creators should be adaptable throughout platforms, from conventional albums to streaming soundtracks.

The media panorama is not siloed. Music, movie, streaming, and digital platforms are interconnected. Hubert’s profession displays that integration. He doesn’t rely solely on social media visibility. As a substitute, his on-line presence enhances a strong portfolio {of professional} achievements.

4. He Is an Award Profitable Producer

Recognition from business our bodies additional underscores Hubert’s affect.

In 2021, he was named SCAPE Producer of the 12 months, an award introduced collectively by SCAPE, Bandwagon, and Mediacorp. This accolade acknowledged not only a single hit, however sustained excellence in manufacturing.

In 2022, he gained Recreation Theme Track of the 12 months on the Tencent Music Leisure Awards for his work on “飞行指挥家.” Competing on a regional stage and clinching such honours displays each artistic high quality and market affect.

Awards will not be every part, however they supply validation from friends and business leaders. For manufacturers, this alerts professionalism. For followers, it reinforces why his music resonates past native borders.

5. He Constructed Bertyverse Right into a Hybrid Media Powerhouse

Maybe probably the most attention-grabbing points of Hubert’s journey is his transfer into entrepreneurship.

He’s the founder and director of Bertyverse, a Singapore-based music manufacturing home established in 2022. Initially launched as a regional report label working with worldwide artistes, Bertyverse has achieved quite a few chart-topping hits and clinched internationally recognised awards.

Because the digital panorama developed, the corporate expanded right into a hybrid media company. Past music manufacturing and artiste administration, Bertyverse now ventures into music publishing, digital advertising and marketing, and undertaking administration for manufacturers.

The corporate strives to create compelling branding experiences and curate impactful campaigns. Its consumer checklist consists of TikTok Malaysia, Lamborghini, Porsche, Jaguar, and different outstanding manufacturers.

In 2023, Bertyverse partnered with D&A Professional Audio to offer dwell sound and lighting options for occasions, additional strengthening its end-to-end capabilities.

The identical yr, the corporate launched Songtalle, an AI-powered songwriting manufacturing service designed to create distinctive songs for particular events focused on the shopper mass market. This B2C enlargement demonstrates Hubert’s willingness to innovate and faucet into rising applied sciences.

For companies seeking to collaborate with creators, Hubert’s entrepreneurial facet is particularly related. He understands each artistic storytelling and business technique. That twin perspective is invaluable in in the present day’s results-driven campaigns.

Trying to Collaborate With High Tier Creators?

If Hubert Ng’s journey demonstrates something, it’s that the appropriate artistic partnership can amplify each model and artist.

GetKobe helps manufacturers determine and work with high-performing creators who carry not simply attain, however confirmed experience. From technique and matching to marketing campaign optimisation, GetKobe connects you with skills who can ship measurable affect.

If you’re able to elevate your subsequent marketing campaign with creators who really perceive craft and affect, discover how GetKobe can assist your influencer technique in the present day.

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