Our 2026 UK Businesses Benchmarking Report has landed, and it’s full of business insights. From rising developments to a definitive rating of the highest-earning companies, plus the metrics that matter most to client-side entrepreneurs, this 12 months’s report provides a complete snapshot of the company panorama. This week, we’re shining a highlight on one key space: demand technology. Learn on to find which companies made the highest 10.
Earlier than diving in, it’s price understanding how we gathered the information. We surveyed 68 UK companies, asking individuals to pick out the companies they provide throughout a variety of specialisms—together with ABM, content material advertising, demand technology, and extra. They then recognized their high three core specialisms from that very same checklist.
From this knowledge, we analyzed probably the most ceaselessly chosen areas. Demand technology ranked because the fourth most chosen specialism general. For readability, this class consists of each demand and lead technology companies, reminiscent of telemarketing and electronic mail advertising.
So, who made the checklist? Try the highest 10 beneath:
- Bray Leino
- Ledger Bennett, a Havas Firm
- IMG: Intermedia World
- Omne
- Fox Company
- Accelera
- The Telemarketing Firm
- The web optimization Works
- Napier
- The Suppose Tank
Bray Leino secured the highest spot for demand technology, having ranked #2 general and #1 within the model class. With a gross earnings of £27.1 million and a 100% shopper retention price, the company additionally climbed from #4 to #2 general between 2025 and 2026, highlighting sturdy and sustained development.
For the second consecutive 12 months, Ledger Bennett claimed the #2 place, adopted by IMG: Intermedia World in third place.
Zooming out to the broader dataset reveals an fascinating pattern: round one-third of UK companies are focusing their main efforts on demand technology. So whereas 74% of companies reported providing demand technology companies, solely 23 companies listed it amongst their high three core specialisms.
We explored the same pattern final 12 months with Robert Norum within the US market. As he famous: “This could possibly be a query of terminology as you’d assume demand technology is fairly implicit in all advertising actions and definitely vital in at this time’s difficult international financial system – however some companies might have chosen to drill down right into a extra particular focus space like ABM, channel advertising or one of many different dozen choices for his or her core specialisms.”
This attitude might effectively apply to the UK panorama too, the place demand technology stays foundational—however is commonly embedded inside extra area of interest or specialised choices.
