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Home»Advertising»Brandtech hires first UK CEO
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Brandtech hires first UK CEO

By March 1, 2026032 Mins Read
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David Jones’ Brandtech Group has loved its share of fine fortune, not least in staying away from public markets although it has raised masses of cash from traders. It was additionally one of many first to trumpet the alternatives of AI.

Brandtech companies embrace Jellyfish, Oliver, Gravity Highway and AI platform Pencil. Now Jones has employed Lisa De Bonis (previously of IPG’s Enormous) and promoted Julie Hardy and Jeffrey Matisoff as CEOs for the UK, France and US respectively (all beneath, De Bonis centre.). They be part of Oliver’s Angela Tangas and Jellyfish CEO Nick Emery on the highest workforce.

Jones says; “De Bonis is a big expertise, no pun meant, and I couldn’t be happier to nominate Julie and Jeff, who’ve every performed important roles within the group’s success thus far. Gen AI is a as soon as in a technology alternative for manufacturers and purchasers and we’re excited to be main the disruption.”

De Bonis says: ““Brandtech is in a league of its personal in GenAI. I’m very excited to hitch the workforce and assist formidable manufacturers and purchasers achieve a definite inventive benefit. We aren’t simply speaking in regards to the know-how, we’re utilizing it to raise inventive work and construct smarter, quicker advertising that drives actual progress.”

Previous to Enormous, De Bonis spent three years at Accenture Tune (previously Accenture Interactive), latterly as MD for the UK and Europe and European lead for expertise re-imagination.

Throughout her time, she was additionally the business lead for communications, media, and know-how for the UK and Eire and likewise expertise technique and progress chief for European alternatives.



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