Within the enterprise enterprise world, shopping for software program is the straightforward half. The actual problem lies in what occurs after the contract is signed. Too typically, manufacturers face hidden company prices, delayed launches, and nil accountability when shopping for software program. MoEngage replaces this damaged mannequin with an entire success ecosystem comprising environment friendly and fashionable buyer success skilled providers groups. This Energy of Two, coupled with cutting-edge tech, helps manufacturers uncover hidden alternatives, not hidden charges.
We remove third-party dependencies by offering devoted Skilled Providers for on-time deployment and Buyer Success consultants that will help you launch smarter campaigns and maximize ROI.
What’s the “Energy of Two” in Advertising and marketing Platform Migration?
Test the Energy of Two in motion
The “Energy of Two” is MoEngage’s hybrid ecosystem combining a Skilled Providers staff for flawless technical integration and a Buyer Success staff for long-term income technique. This ecosystem mitigates threat for technical groups whereas accelerating income for development groups.
Crucially, this twin method operates on a 24/7/365 world assist mannequin. Whereas our Skilled Providers and Buyer Success groups function in BST and CET time zones, our US groups assist all EST/CST/PST hours (with crossover assist from the worldwide staff), all backed by steady technical assist for deliverability from Bangalore, India.
As Senior Undertaking Supervisor, Sara Wajid, explains
Our rapport isn’t nearly technical handovers; it’s a couple of shared heartbeat targeted on making the client profitable. It’s extremely rewarding to show complicated transitions into seamless triumphs by way of real collaboration.
How MarTech Managed Providers Stop Implementation Drag
MarTech Managed Providers stop implementation drag by deploying a complete, multi-disciplinary staff and a structured 16-week onboarding blueprint to make sure quick, exact deployment.
You want assurance that the combination might be flawless and that your inside engineering assets gained’t be drained. To make sure this, MoEngage assigns a devoted integration squad primarily based in your complexity, usually comprising a Technical Architect, iOS and Android Engineers, a Undertaking Supervisor, two QA specialists, a Advertising and marketing Supervisor, and a Product Supervisor.
Reasonably than a generic timeline, this staff follows a confirmed, phased rollout:
- Month 1 (Determine & Design): We start with a platform workshop to outline your particular use instances. As soon as understood, we design your program plan and information taxonomy to suit your present tech stack completely.
- Month 2 (Implementation): We deal with the heavy lifting: preliminary information assessment, third get together integrations, and channel configurations throughout Push, Internet, Electronic mail, SMS, Playing cards, WhatsApp, and Sensible Wearables.
- Month 3 (Deploy): We transfer to rigorous information movement testing, preliminary marketing campaign rollouts, and organising marketing campaign analytics and reporting to make sure full stability.
- Month 4+ (Monitor): Submit-launch, we monitor the migration for parity and proactively determine new platform alternatives (like steady e-mail ramp-up).
MoEngage’s assist groups helped us migrate 200 reside campaigns from the earlier platform seamlessly in 12 weeks, whereas additionally offering customized assist to unravel our largest challenges. Our aim is to be the highest social and streaming platform globally, and MoEngage performs a vital function in serving to us obtain that. – Hope Barrett, Director of Product Administration, SoundCloud.
“The magic of Skilled Providers lies within the puzzle-solving, not simply the software program,” says Mayank Narsaria, Undertaking Supervisor. “Whether or not navigating Fintech or Logistics, the true ‘wow’ comes from reshaping the identical instruments right into a tailor-made match for each consumer”.
Overcoming the Dangers of Stack Consolidation with the MoUpgrade Program
Stack consolidation dangers are mitigated by the MoUpgrade program, which gives managed providers, accelerator tool-kits, and migration credit to reduce switching prices.
For Enterprise and Mid-Market manufacturers, migrating from a legacy platform can really feel paralyzing. MoUpgrade essentially adjustments this expertise by way of three pillars:
- Accelerator Toolkits: Automated information transformation instruments that convert consumer profiles, occasion information, and campaigns to MoEngage-compatible codecs. It helps cut back migration efforts by >50% by way of specialised migration instruments like MoEngage Information Migrator (which processes consumer profile data) and Occasions Migrator (that handles behavioral exercise information), Marketing campaign conversion instruments (that routinely remodel advertising campaigns), and AI-based converters (that deal with content material blocks with minimal coding necessities).
- Managed Providers: Manufacturers obtain devoted implementation consultants and an authorized service accomplice armed with a confirmed migration playbook to rebuild complicated workflows safely.
- MoUpgrade Credit: We assist decrease your whole price of possession (TCO) by providing discounted one-time implementation charges and credit that offset the price of operating parallel techniques.
This structured method makes migration extremely predictable.
For instance, an ordinary migration of fifty campaigns (a mixture of straightforward, medium, and sophisticated) takes roughly 190 hours.
Even with only one inside useful resource working at 70% effectivity, this large transition might be accomplished in simply 7 weeks.
This pace scales fantastically. When the Entertainer wanted stack consolidation, they went reside with over 20 manufacturers in simply 8 weeks. Fastic, migrating from Iterable, transitioned 100 campaigns and 30 complicated flows in simply 2-3 weeks.
MoEngage ensured a fast, clean transition for our 100 campaigns and 30 complicated flows in simply 2-3 weeks. — Tobias Boerner, CMO and Co-Founder, Fastic
Reaching Advertising and marketing Effectivity and ROI with Buyer Success and Skilled Providers
Buyer Success managers drive advertising effectivity by appearing as strategic consultants who flip platform options into measurable ROI. A software program vendor that solely solutions assist tickets is a legal responsibility; you don’t want a troubleshooter, you want a strategist.
As soon as the technical basis is in place, we transition to a 3-week Go-Dwell & Hypercare intensive assist window. Throughout this part, Skilled Providers and Buyer Success groups work collectively to make sure your staff achieves full proficiency.
This partnership yields verifiable real-world influence:
- Income Technology: When Foodhub wished to cut back churn, their CSM helped implement an RFM (Recency, Frequency, Financial) segmentation technique. This led to an 86% improve in basket conversion and a ten% improve in Common Order Worth.
- Operational Effectivity: Vetevo migrated all campaigns and built-in Shopify, Android, iOS, and Advert audiences in simply 3 weeks.
Ours is a customer-centric model, and we imagine in constructing a product for and by them. After we have been evaluating MoEngage, we discovered the identical high quality in them. The staff has been quick and attentive with their onboarding course of. They ensured that they offered us with the options our model and our present engagement technique wanted. MoEngage accepted us not as a consumer however as a accomplice, and that’s a very powerful a part of this collaboration. – Nick Bottai, Advertising and marketing Director, Foodhub
MoEngage continues to earn prestigious business recognition, now named a Visionary within the 2026 Gartner® Magic Quadrant™ for Personalization Engines.
In 2025, we have been the Prospects’ Selection for Electronic mail Advertising and marketing within the Gartner® Peer Insights™.
Now we have been named a Chief in The Forrester Wave™: Cross-Channel Advertising and marketing Hubs, and the IDC MarketScape for Worldwide Omni-Channel Advertising and marketing Platforms.
We’ve additionally been acknowledged as an Trade Chief within the G2 Spring 2023 Grid® Report for Cell Advertising and marketing.
These accolades mirror our staff’s unwavering dedication to buyer success and the sturdy partnerships we’ve constructed with purchasers worldwide.
For those who nonetheless have questions in regards to the ‘Energy of Two’, managed providers, or ease of migration, right here’s one thing that will assist:
Incessantly Requested Questions
- How does MoEngage stability native assist with world experience?
We make the most of a hybrid assist mannequin by which native Undertaking Managers present on-the-ground context, whereas our world Skilled Providers staff ensures technical excellence. This Energy of Two ensures you’ve a shared heartbeat targeted in your success. - What makes the MoEngage migration course of totally different from different platforms?
Our MoUpgrade program eliminates implementation drag by leveraging accelerator toolkits that use specialised instruments to rework massive volumes of consumer and occasion information and auto-convert legacy campaigns into MoEngage-compatible codecs, drastically minimizing guide effort. These toolkits cut back migration efforts by over 50%, enabling quick migration completion in weeks reasonably than months. The excellent MoUpgrade Program combines these automation instruments with knowledgeable migration providers and migration credit to decrease your Whole Price of Possession (TCO), additionally making certain zero downtime throughout transition and faster time-to-value for manufacturers switching to the MoEngage platform. - How do you guarantee my staff is correctly educated to make use of the platform?
We offer a 3-week Go-Dwell & Hypercare interval throughout which our PS and CS groups work collectively to make sure your workers achieves proficiency in core features. Your devoted CSM then supplies ongoing coaching on business benchmarks and new options. - Can MoEngage deal with complicated, multi-brand migrations rapidly?
Sure. Now we have efficiently moved manufacturers just like the Entertainer (20+ manufacturers in 8 weeks), Loblaws (5 companies in 12 weeks), with 99.99% SLA reliability. Now we have additionally dealt with complicated migrations, reminiscent of SoundCloud, the place we migrated 200 reside campaigns from their earlier vendor seamlessly in 12 weeks whereas additionally offering customized assist to deal with their largest challenges.
Now, it’s time to craft your personal success story. Able to expertise the Energy of Two?
Start your journey with MoEngage now!
