17 Finest Shopify Watch Shops That Nail Design and Model…

Studying Time: 11 minutes

Coming throughout a top-tier Shopify watch retailer is a humbling expertise for any trade that doesn’t take design and branding significantly. These shops know their viewers, perceive what sells, and place themselves for max gross sales.

Some components are typical, reminiscent of visible social proof and belief indicators. Others are distinctive, reminiscent of origin storytelling, collaborations, and digital try-ons. Taking a lead from their concepts is pretty much as good a means as any to present your watch retailer a raise.

This text reveals 17 high-performing Shopify watch retailer examples. We’ll cowl what makes them nice and the options you may replicate in your individual retailer.

What makes an incredible Shopify watch retailer?

The perfect Shopify watch shops have high-quality product showcases and positioning that nail what their clients need. That may very well be luxurious, uniqueness, affordability, or a technical specification, reminiscent of an computerized motion as an alternative of a quartz motion.

Our checklist of Shopify watch retailer examples beneath reveals a number of widespread traits from essentially the most profitable. These embody:

• Excessive-impact product visuals: The standard of product photographs and movies is usually better than you’d discover in, say, an electronics retailer. Macro and 360° photographs aren’t uncommon.
• Digital try-ons: Some shops permit clients to strive on watches utilizing their smartphone digicam. It’s a preferred characteristic with youthful clients.
• Origin storytelling: Tales differentiate and assist watch shops fill product pages with distinctive content material. Permits them to place themselves.
• Collaborations: With influencers on social media, but in addition artists, sportspeople, and different respected people who their goal audiences relate to.
• Belief indicators: Fee icons all through their websites plus branded badges for SSL certificates, warranties, and returns.
• Visible social proof: Moderately than textual content evaluations. TikTok and Instagram reels work nicely on cell for scrolling.
• Purchase now, pay later: Klarna or Store Pay Installments is simple sufficient to allow on Shopify and opens up merchandise to extra clients.
• Electronic mail automation: The perfect Shopify watch shops use popups and kinds to construct their lists and workflows for welcome collection, deserted cart restoration, and follow-ups. When you’re new to e-mail advertising and marketing for Shopify, learn our greatest e-mail advertising and marketing apps information.

17 Shopify watch retailer examples

We’ll now discover 17 watch shops constructed on Shopify. They vary from area of interest, small-SKU shops to bigger catalogs and marketplaces. Every options high-quality components we’ve chosen to encourage your watch retailer construct.

1. Mr Jones Watches

Mr Jones Watches is a London-based retailer of assertion watches that includes distinctive face designs, supplies, and strap mixtures. Its merchandise are quirky and unique, with many produced in collaboration with illustrators, reminiscent of this one with Eleanor Dalzell:

Originality is that this model’s promoting level, they usually even give their clients a say, with a watch customizer that lets them choose a strap and add engraving (as an upsell).

GIFs showcase the manufacturing course of on product pages, and each product consists of an artist or designer part with quotes that reinforce these are distinctive watches.

2. Paul Wealthy

Paul Wealthy is firmly within the skeleton, open motion, and embellishment watch market with merchandise that look costly however price little or no. Its collections are homages to well-known items, but in addition embody distinctive designs, such because the Astro:

Its Shopify watch retailer presents merchandise with white backgrounds and makes use of options as core sections of its product pages. As an example, product pages have an AT A GLANCE part that showcases the dial, water resistance, and case end.

Gross sales tags seem throughout product listings and collections to encourage value-hunting buyers to buy. Moreover, there’s a signup type providing 15% off:

3. Xeric

Xeric makes quirky watches. It began as a Kickstarter undertaking and now sells over 20 fashions spanning omnigraphs, chronos, sports activities, and gown watches.

GIFs play a big function in Xeric’s Shopify watch retailer, used on assortment pages alongside static photographs to showcase watch actions and distinctive options. The instance beneath is for the Vendetta II, an computerized watch with a wandering hour:

Electronic mail advertising and marketing can be a core advertising and marketing channel for Xeric. It provides 10% off in its high bar, and runs an exit-intent popup providing 10% off to new signups:

4. Tokyoflash Japan

Tokyoflash Japan sells digital and analog watches that inform the time in non-standard codecs, reminiscent of with dot, mild, and sample mixtures.

There’s nothing same-y about this model’s positioning. It targets creatives who need one thing on their wrist that nobody else within the room has.

Its Shopify watch retailer presents merchandise with YouTube video showcases and product web page grids with a white background and way of life photographs. Its instructional sections are vital to gross sales and cut back friction for purchasers new to the model:

Total, it’s among the best examples of a Shopify smartwatch retailer. You should use its minimalist design in your retailer to current info and information clients to make purchases.

5. Oblvlo

Oblvlo is a French watchmaker providing trendy items impressed by iconic and classic designs. Its skeleton and tourbillon watches have distinctive actions and case supplies, reminiscent of this one with a sapphire crystal glass case:

Regardless of the shop’s high-end design with its darkish background and gold and white emblem, “Reasonably priced” is a typical phrase in headings and product listings, positioning its watches as one thing anybody can personal.

A buyer assist cellphone quantity is on the high of the positioning, which we don’t typically see in ecommerce. It’s clear that a few of its clients have advanced journey paths, and the cellphone quantity is there for them.

6. Maven Watches

Maven Watches makes minimalist on a regular basis and gown watches impressed by Scandinavian and German items. Its product pages have a grid and embody upsells, reminiscent of 10% off for purchasers who purchase an additional strap:

Social proof and trade mentions additionally characteristic prominently. There’s a floating Critiques tab that shows contextual evaluations primarily based on the product web page and logos of trade magazines, reminiscent of Yanko Design and Dezeen.

Specs get sections on product pages for the technically curious, masking diameters, case supplies, glass, and extra:

7. Camden Watch Firm

Camden Watch Firm makes traditional watches at reasonably priced costs, with its British-Swiss collaboration including Swiss actions to British designs.

Its skeleton watches are enormously standard, however it’s the distinctive dial patterns, reminiscent of florals for numbers, and witchcraft designs that stand out:

The Camden Watch Firm’s vary spans over a dozen fashions, which might be complicated, if not for the assistance me select web page, which describes who they’re for and hyperlinks to their collections:

8. Rosefield

Rosefield sells ladies’s watches and jewellery with a clear, female aesthetic. Its Shopify watch retailer leans closely into gifting, with a devoted Items nav hyperlink, reward wrapping as an upsell, and a “Time for presents” banner on the homepage.

Navigation filters by coloration, form, and strap materials, making it simple to browse by choice slightly than assortment title:

Product pages embody a customized engraving choice, evaluations with picture filtering, and a “You may additionally like” part that cross-sells inside the identical vary. A publication signup providing 10% off sits within the footer to develop its checklist.

9. Daniel Wellington

Daniel Wellington sells minimalist watches and jewellery, positioned squarely as a gifting model. The homepage leads with “Straightforward to like. Excellent to reward” and a Store Items CTA, with low cost codes and a Brandbassador program for influencer partnerships.

Product pages do the heavy lifting on common order worth. A Appropriate Merchandise part lists straps with one-click add-to-cart buttons instantly beneath the primary product:

Under that, a Incessantly Purchased Collectively bundle pairs the watch with jewellery at 15% off. A “Put on it with” part pushes much more cross-sells.

10. Armitron

Armitron sells reasonably priced style watches for women and men, with licensed collaborations reminiscent of Peanuts that add persona to the vary.

Product pages carry a whole bunch of evaluations with AI-generated summaries and media filters in order that buyers can scan picture evaluations by subject.

The standout characteristic is the Timekeeper’s Membership loyalty program. Members earn factors for purchases, evaluations, picture and video uploads, and social follows:

Factors convert to reductions at checkout, and a refer-a-friend program provides each events a reduction on orders over a set threshold.

11. Peugeot Watches

Peugeot Watches sells reasonably priced style watches impressed by traditional Swiss designs, with over 10 million items bought throughout 4 a long time. 

The lifetime guarantee and free battery substitute are the standout belief indicators, repeated throughout the homepage, product pages, and footer. 

Its assortment pages are organized by aesthetic, and the homepage has a “Store the Look” part that types watches in context:

12. Ice-Watch

Ice-Watch sells colourful, reasonably priced watches for girls, males, and children, with a variety that spans analog, digital, smartwatches, geolocatable watches, related rings, and even ring watches. 

Most Shopify watch retailer examples deal with a distinct segment. Ice-Watch covers practically each class and makes it work by organizing the homepage round color and style slightly than gender or operate.

Product pages embody detailed specs and a “Match your watch” cross-sell part that pairs watches with complementary items. An embedded Instagram feed with 211k followers doubles as a visible lookbook:

13. Seiko

Seiko is likely one of the most acknowledged watchmakers on the planet, and its Shopify retailer displays that popularity.

This is likely one of the greatest product-focused Shopify watch retailer examples, with no low cost codes, no popups, and no loyalty applications. It doesn’t want them.

Product pages characteristic white background photographs and detailed technical specs masking actions, supplies, and water resistance. Restricted editions just like the JAWS fiftieth Anniversary carry long-form storytelling with manufacturing numbers and caseback particulars:

A “Store Social” part pulls tagged Instagram content material instantly onto the homepage, and a retailer locator connects clients to bodily retailers. In case you have bodily shops, it’s greatest follow to supply a retailer locator so clients don’t have to make use of their telephones to seek out places.

14. Nordgreen

Nordgreen sells Scandinavian minimalist watches designed in Copenhagen. The navigation makes use of solely 4 hyperlinks, and the homepage lets the product images do the speaking.

Product pages stand out for his or her “Ideas from the designer” sections, the place the designer explains the intent behind each bit. It turns what may very well be a generic product itemizing into one thing with substance:

An “One Watch, Limitless Kinds” strap part encourages repeat purchases by exhibiting how one watch pairs with completely different bands. Press logos from featured publications add credibility, and multilingual evaluations mirror Nordgreen’s world buyer base.

15. Rotate Watches

Rotate doesn’t promote watches. It sells watchmaking kits. Every equipment consists of mechanical components, instruments, and a beginner-friendly information so clients can construct their very own wrist watch from scratch. 

Kits are tagged by problem (simple, medium, laborious) so its clients know what they’re entering into. Product pages cross-sell motion kits, additional straps, and specialist instruments like loupes and magnetizers:

One other implausible product web page characteristic is its comparability desk, which reveals how Rotate stacks up towards different kits and constructing with out a equipment on worth, assist, and guarantee:

16. Solios Watches

Solios is a Montreal-based solar-powered watch model and the world’s first B Corp-certified watchmaker. Its watches cost from any mild supply, maintain energy for as much as 12 months at the hours of darkness, and by no means want a battery substitute. 

The homepage doesn’t bury this in an “about” web page. Photo voltaic know-how, recycled chrome steel, and PU-free vegan leather-based are entrance and middle from the primary scroll.

Product pages reinforce this with sections that designate how photo voltaic works and why the system lasts 30+ years. A “Bundle & Save” nav hyperlink and an in-cart strap upsell with a reduction code push common order worth:

17. Vincero Collective

Vincero sells daring males’s and girls’s watches from San Diego. The location makes use of limited-edition drops to create urgency, with numbered runs and collectors’ packaging throughout its vary.

Product pages carry a whole bunch of evaluations every, and Vincero replies to almost each one. Engraving is obtainable as a checkout upsell, and Klarna splits funds into 4 installments. 

A “Chasing Legacies” part on the homepage options folks and their tales, including a group layer to the model:

Develop your Shopify watch retailer

Designing a good looking Shopify watch retailer and having a singular model will take you far. But with out e-mail and SMS automation, you’ll wrestle to supply a top-tier buyer expertise and retain sufficient clients to decrease your acquisition prices.

Omnisend is the logical subsequent step. It allows you to construct e-mail + SMS + push notification flows and standalone campaigns. Listing-building is computerized with popups and kinds, and you’ll create limitless segments with an AI section builder.

FAQs about Shopify watch shops