Overview
Valara Match is a performance-driven health model providing high-quality activewear and coaching equipment for individuals who need consolation, reliability, and elegance throughout each exercise. Because the model expanded, visible content material turned important for presenting every product in a compelling {and professional} method.
But photograph shoots created a significant bottleneck. Coordinating fashions, areas, fitness center entry, tools, and lighting took money and time. For a quick-moving health model, these delays made it troublesome to launch merchandise and scale content material manufacturing.
The workforce turned to the AI Fashions and Product Images app to rework their workflow.
The Problem
Earlier than adopting the app, Valara Match struggled with:
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Gradual turnarounds attributable to conventional photograph shoots
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Excessive manufacturing prices
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Inconsistent pictures kinds
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Delayed product releases as a result of lacking visuals
The model wanted a sooner, extra inexpensive, and extra dependable resolution that might sustain with their tempo.
Their web site format and assortment pages rely closely on visuals, much like the instance beneath, which exhibits how a cohesive picture model shapes the procuring expertise:
The Resolution
Valara Match selected the AI Fashions and Product Images app as a result of it provided:
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Rapid mannequin technology
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Quick way of life scene creation
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Skilled, studio-quality poses
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Constant backgrounds and lighting
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Inexpensive manufacturing that matches a rising model
The workforce now creates full product picture units in minutes, together with way of life pictures, catalog poses, and a number of viewpoints that spotlight the product from completely different angles.
You possibly can see an instance of how their product pages now look with clear, constant visuals:
The Impression
Sooner Content material Creation
The app decreased visible manufacturing time from a number of days to only a few minutes. This allowed Valara Match to launch merchandise with out ready for pictures scheduling, modifying, or retouching.
Decrease Prices and Increased Consistency
As a substitute of spending on fashions, photographers, and fitness center areas, the model now produces photographs immediately whereas sustaining a constant visible identification.
Higher Presentation By A number of Poses
The workforce makes use of varied poses generated by the app, much like the examples beneath:
Some of these photographs assist consumers perceive match, scale, and use context.
Multi Channel Use
The model now makes use of AI-generated photographs throughout:
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Product pages
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Social media
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E mail campaigns
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Paid promoting
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Touchdown pages
This creates a unified visible presence throughout each buyer touchpoint.
Conclusion
Valara Match has totally remodeled its visible manufacturing course of because of the AI Fashions and Product Images app. By eliminating the associated fee and complexity of photograph shoots, the model can now launch merchandise sooner, keep constant branding, and scale content material throughout each advertising and marketing channel.
In their very own phrases:
“The app has considerably improved our workflow by decreasing prices and permitting us to create product visuals in minutes as a substitute of days.”
Nicole Blake
Nicole is a digital advertising and marketing strategist and eCommerce content material creator with a ardour for serving to on-line sellers develop their manufacturers by means of good instruments and artistic design. With years of expertise within the Shopify and DTC house, Nicole focuses on turning advanced tech into actionable insights.
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