Step 2: Analyze the citations for every immediate
As soon as you’ve got acquired a brief listing of prompts, to illustrate you’ve got acquired as much as 20 prompts that you simply’re working with to start with, you’ll be able to then enter these manually into ChatGPT or the AI platforms that you simply need to present up for and begin analyzing the citations that get given in these responses.
More often than not, there’s going to be fairly a number of citations. So I might suggest making a full listing of citations in a spreadsheet, with the URLs marked. After which you can begin to see the frequency of sure subjects and of sure publications.
Step 3: Carry out outreach for inclusion in these cited publications
Then, as soon as you’ve got acquired these, you’ll be able to outreach to the journalists, to the editors who wrote these articles, to attempt to get your enterprise talked about throughout the article as properly.
And what’s most necessary right here shouldn’t be getting a hyperlink within the article, the way in which that we consider hyperlink constructing for conventional Google search engine marketing. It is truly simply having your model talked about within the context that you simply care about, that seems like the way in which you need your enterprise or your consumer’s enterprise to be understood by AI.
So don’t fret an excessive amount of concerning the hyperlink. Assume rather more concerning the point out and the context.
However that is form of a reverse engineering technique in the meanwhile. We’re truly seeing what’s already been cited after which attempting to achieve mentions in these citations. We will do that the opposite method round.
BONUS: Do proactive outreach to achieve extra mentions
So the bonus instance is considering proactive outreach. As soon as you’ve got acquired your entire listing of subjects and citations, you may get an thought of the web sites that get cited actually often. You may begin to see the identical domains arising and the subjects that come up often as properly.
For instance, if you happen to’re a enterprise that really sells CRMs to different small companies, you could be looking for subjects like the perfect CRMs for small companies or the perfect CRMs for small gross sales groups.
In these sorts of citations, you may see a whole lot of “better of ” articles. That offers you a solution to proactively resolve what you truly need to outreach for, and that could be attempting to get hyperlinks in these articles within the brief time period. However subsequent yr, you could be fascinated with publishing 2026 articles or 2027 articles on comparable “better of” subjects, understanding they’re fairly prone to be referenced by AI.
One of many good issues concerning the proactive outreach is that AI likes to cite recent content material. So something that will get printed extra not too long ago has extra potential to be cited, particularly if you realize it is the form of web site that AI typically cites out of your authentic reverse engineering technique.
In case you have any extra questions on AI quotation constructing and the way it works, then I am Charlie Marchant from Publicity Ninja. You could find me on LinkedIn anytime, and I am more than pleased to have a chat. Have a incredible remainder of your Friday.
