Kelvin Tan, higher identified by his on-line persona Ma Yi Duo, has made a reputation for himself as an entrepreneur, content material creator, and all-around artistic power. From his early forays into enterprise to his daring stunts on social media, listed below are 8 stunning info concerning the man behind the ‘Ah Beng’ persona.
1. A Born Entrepreneur
From a younger age, Kelvin Tan was decided to interrupt free from the cycle of monetary hardship. His entrepreneurial journey started at a really younger age, when he took on varied part-time jobs to help his ambitions. At the moment, he was additionally experimenting along with his personal enterprise ventures corresponding to reselling imported purses and later launching a T-shirt printing operation. In the present day, because the founding father of a number of enterprises together with the inside design agency SG Inside KJ, Kelvin seamlessly blends his enterprise acumen along with his aptitude for content material creation.
2. Went Bungee Leaping to Have a good time Gross sales Milestones
One of many highlights of Kelvin’s profession in influencer advertising in Singapore was when he promised to go bungee leaping if he reached a particular purpose throughout a Shopee 9.9 livestream. With a goal set at S$99,000, he not solely reached however exceeded it by attaining S$102,000 in gross sales. True to his phrase, regardless of not being an avid thrill-seeker—and at the same time as a self-proclaimed “pui kia” weighing 108kg—he took the plunge, broadcasting his daring soar dwell to an viewers that cheered his daring transfer.
3. As soon as Overcame Industrial Hardship By Unconventional Means
Not each chapter in Kelvin’s journey has been marked by high-flying success. In 2015, after a failed enterprise partnership that resulted in a loss exceeding S$200,000, he confronted one of many hardest durations of his profession. Struggling to handle the stress and tasks of an overwhelmed enterprise, he discovered solace in solitude—spending a complete week chain-smoking on the staircase of his workplace. This era of reflection in the end led him to plot an answer, reinforcing his resilience within the face of adversity and repute as a go-to alternative for anybody seeking to do KOL advertising round entrepreneurship.
4. Renovated His HDB BTO Dwelling for Free
In an modern twist on self-promotion, Kelvin reworked his personal HDB Construct-to-Order flat right into a showcase for his inside design firm. As an alternative of shouldering the total value of a renovation that may have exceeded a whole lot of 1000’s of {dollars}, he organized for over 20 contractors to work on his four-room flat at Punggol’s Northshore in change for “promoting house.” This artistic technique not solely resulted in a completely renovated dwelling for free of charge but additionally served as a dynamic advertising marketing campaign to focus on his firm’s capabilities—a win-win state of affairs for all concerned.
5. Relentless in Pursuit of New Challenges
Kelvin’s drive doesn’t cease at enterprise ventures and inventive content material. His schedule is a whirlwind of back-to-back conferences, content material manufacturing, and livestream classes, usually leaving little time for the rest. Regardless of acknowledging the challenges of a workaholic way of life, he stays dedicated to testing the bounds of what he can obtain. This relentless pursuit of excellence is a key ingredient in his steady evolution as each an entrepreneur and an entertainer.
6. Stepped Into Filmmaking With a Satirical Debut
Kelvin’s creativity extends nicely past short-form content material and livestreams. In 2025, he made his directorial debut with Observe Aunty La (Aunty 当网红), a Singaporean satirical comedy that explores on-line fame, social media obsession, and cancel tradition. The movie follows an extraordinary fishball stall proprietor who unexpectedly turns into an web sensation, mixing humour with social commentary that resonates strongly in at the moment’s influencer-driven panorama. Launched in cinemas in June 2025, the venture marked a serious milestone for Kelvin, proving his skill to translate digital storytelling into long-form cinematic narratives.
7. Increasing His Affect By Regional Movie Tasks
Kelvin continues to push artistic boundaries along with his involvement within the upcoming Singaporean-Thai comedy movie 3 Good Guys (《老婆，我爱你！》), scheduled for launch in February 2026. Starring alongside fellow influencers Simonboy and Tommy Wong, the movie centres on a gender-role reversal after a wild evening in Bangkok, difficult long-held assumptions about masculinity and relationships. By taking part in cross-border productions, Kelvin demonstrates how influencer-led storytelling can evolve into mainstream leisure whereas reaching broader regional audiences.
8. Balancing Household Life With a Excessive-Depth Profession
Regardless of his packed schedule, Kelvin can also be a loyal husband and father of two. He usually shares candid moments of juggling household tasks with enterprise conferences, shoots, and inventive initiatives, providing a extra grounded aspect to his public persona. This openness about work-life stability resonates deeply with followers who see him not simply as an entrepreneur or entertainer, however as somebody navigating the identical real-life pressures many face. It provides authenticity to his content material and reinforces why audiences proceed to attach with him on a private degree.
Conclusion
Kelvin Tan’s story exhibits that success isn’t about following the foundations—it’s about taking dangers, studying from failures, and making daring strikes. His journey proves that sensible innovation and exhausting work can flip even the hardest setbacks into alternatives.
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Picture Credit score: @mayiduosg
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