Pepsi’s Tremendous Bowl spot options none apart from Coca-Cola’s well-known polar bear mascot, who finds himself in an existential disaster after he discovers he prefers Pepsi in a blind style check. He seeks assist from a psychiatrist and paces round to the tune of Queen’s “I need to break away.”
The bear lastly involves phrases along with his alternative after he’s caught consuming Pepsi on a kisscam, in a nod to the viral Coldplay drama final 12 months. Directed by Taika Waititi (who additionally seems because the psychiatrist) for BBDO.
Waititi is at all times a preferred alternative for the Tremendous Bowl. He stated: “I like a very good problem. So I jumped on the probability to participate in what many think about the most important popular culture competitors exterior of streaming vs. theatrical.”
It’s a very good twist on nostalgia, giving it a contemporary replace whereas remaining in comfy territory. The complete Tremendous Bowl commercials launched to date haven’t thrown up any huge moments, though there’s nonetheless time forward of the massive sport on Sunday eighth February.
MAA artistic scale: 7.5
