On the 2025 DSA Awards, the US Direct Promoting Affiliation (DSA) acknowledged corporations which can be “embodying the very best practices that safeguard shopper belief, guarantee compliance and drive sustainable progress” and “exemplify moral entrepreneurship, business management and a dedication to constructing belief by rigorous requirements and training.”
“These winners characterize the gold customary of direct promoting,” mentioned Dave Grimaldi, DSA President and CEO. “Their work demonstrates how companies can obtain progress whereas working with transparency, innovation, and a deep respect for patrons and impartial sellers. These packages set a mannequin for others within the channel.”
This yr’s award winners embrace:
- Excellence in Enterprise: Sunrider – Compliance Coaching Program
- Authorities Relations + Advocacy: Plexus Worldwide – Advocacy By means of Motion: Plexus Companions with Regional Meals Banks to Struggle Starvation and Elevate the Direct Promoting Channel
- Advertising + Gross sales Campaigns: Hy Cite – Oportunidad Royal; Elevating Recruiting by Product Immersion
- Product Innovation: Pampered Chef – Deluxe Espresso Machine
- Expertise Innovation: Novae – myNovaeDisputes Supervisor
- Imaginative and prescient for Tomorrow: Herbalife – Casa Herbalife Program
Dave Grimaldi visited every winner’s headquarters to current the awards in individual and honor the groups behind the packages and campaigns.
“These initiatives are proof that progress and compliance go hand-in-hand,” Grimaldi mentioned. “When corporations spend money on transparency, coaching and innovation, the complete channel advantages.”
