Studying Time: 22 minutes
Evaluating Airship opponents for buyer engagement? Or prepared to maneuver on as a result of its cellular‑first method, unintuitive efficiency analytics interface, and restricted A/B testing capabilities don’t match what your workforce actually wants?
Positive, Airship has its strengths, particularly for app‑centric manufacturers. However the bitter reality is that it’s not constructed for each marketer.
In case your precedence is true omnichannel attain, unified and full‑funnel analytics, or enterprise‑grade information safety, there are platforms that beat Airship palms down.
The onerous half? Selecting the correct one. Evaluating Airship options means digging previous function lists and advertising and marketing claims to see how every possibility stacks up on channels, AI capabilities, reporting depth, and ease of use on your workforce. It takes time, and the mistaken alternative can stall your engagement technique.
This information will stroll you thru the highest options to Airship, break down what makes every of them distinctive, and provide you with sensible tricks to make switching to a brand new platform as painless as attainable. Let’s dive in.
6 Greatest Airship Alternate options for Partaking Prospects
These six buyer engagement instruments and platforms aren’t simply much like Airship. For a lot of B2C manufacturers, this checklist of Airship opponents can act as stand-ins for Airship and ship extra affect.
And the place some choices zero in on specialised use circumstances, they nonetheless shine as strategic drop‑ins whenever you want a deeper, extra tailor-made functionality than Airship can provide.
1. Greatest for advertising and marketing automation and efficiency analytics: MoEngage
As among the best Airship opponents, MoEngage is a buyer‑first engagement platform constructed to assist entrepreneurs orchestrate and optimize campaigns throughout each channel their clients use, not simply cellular.
The place it actually distances itself from Airship is in efficiency analytics. As an alternative of forcing you to sew collectively a number of channel-specific reviews, MoEngage gives a whole, full-funnel view: from attain and engagement to conversions, income affect, and retention throughout all channels on a single dashboard. Mixed with enterprise‑grade information safety (encryption, masking, and tokenized sending), it’s constructed for groups who want to maneuver quick, keep compliant, and show ROI throughout your complete buyer journey.
Price: MoEngage is free for as much as 10K Month-to-month Tracked Customers (MTUs) and contains entry to a completely purposeful demo setting. Past that, the Development Plan and Enterprise Plan unlock larger MTU limits and superior options like AI‑powered segmentation, predictive analytics, and enterprise integrations. Customized pricing is predicated on MTUs, channels, and have wants.
G2 Score: 4.5/5
Channels: E mail, in-app messaging, SMS, RCS, on-site messaging, cellular and internet push notifications, internet personalization, WhatsApp, Fb Viewers, and Google Advertisements Viewers.
Standout Function: AI-powered affinity segmentation to section clients by dominant preferences.
Why It’s Greatest for Advertising Automation and Efficiency Analytics: MoEngage combines highly effective automation workflows, AI-driven optimization, and unified analytics, permitting entrepreneurs to execute and measure complete buyer journeys from a single platform.
Hyperlink to a Platform Tour:
What MoEngage has that Airship Doesn’t:
We sourced all of this data instantly from Airship’s web site, with references, and it’s correct as of December 2025:
A) Personalised, triggered notifications
Airship is well-known for its cellular push notifications. However its marketing campaign triggers are principally mature for in-app or cellular eventualities.
MoEngage takes a buyer‑first method, delivering actual‑time, occasion‑triggered messaging throughout each supported channel (push, in-app, e-mail, SMS, WhatsApp, on-site messaging, and even related advert platforms).
In MoEngage, triggered notifications are cut up into two:
- Person Occasion‑Triggered Notifications: Fast, contextual reactions to what your clients do:
- Motion‑Primarily based: Welcome a brand new signup immediately.
- Funnel Drop‑off: Nudge consumers who deserted their carts with an automatic push notification.
- Time‑Relative: Ship a flight reminder precisely two hours earlier than departure.
- Enterprise Occasion‑Triggered Notifications: Excellent for operational or stock‑pushed alerts:
- ‘Again-in-Inventory’ alerts to everybody who beforehand seen the product.
- Service disruption updates, like a delayed flight, via real-time push notifications or different messages.
Plus, MoEngage Good Triggers add AI that:
- Occasions supply to every buyer’s private ‘probably to have interaction’ window.
- Pulls information from the set off occasion (product identify, worth, person identify).
- Reaches clients wherever they’re: push, e-mail, SMS, WhatsApp, internet push, and so forth.
However why do triggered notifications matter? You’ll be able to ship hyper-personalized messages that land when clients are probably to behave, boosting buyer engagement with out spamming.
B) Deeper marketing campaign analytics
MoEngage constantly receives larger G2 scores for its Marketing campaign Evaluation (8.9/10), in comparison with Airship (7.1/10).
Why?
Airship’s channel reporting and message reviews are fairly stable: push reviews with impressions, clicks, conversions; e-mail reviews with opens, click on‑throughs; SMS supply and click on charges. Plus cohort heatmaps, lifecycle stats, gadget properties, and customized SQL Seems in Efficiency Analytics.
However the issue? If a buyer clicks your push at lunch and completes the acquisition through e-mail later that night, you’ll be flipping between separate channel-specific reviews to sew the story collectively.
MoEngage’s built-in analytics provide you with:
- Unified attribution throughout channels mechanically.
- Funnel views from first contact to conversion to retention.
- Income affect proper alongside buyer engagement metrics.
- Channel mixture evaluation to see which mixes drive one of the best ROI.
In consequence, advertising and marketing groups like yours could make choices pushed by full journeys, as a substitute of remoted channel snapshots.
Identical to the workforce at 1Weather, a top-rated climate app within the US, used MoEngage Analytics to investigate clients’ previous habits and app exercise. Their push notification CTR grew 10% and session period elevated by 15% consequently.
C) Complete segmentation
Airship provides you good customary segmentation through attributes, occasions, tags, predicted churn, NPS scores, viewers lists, subscription information, gadget properties, and Recency, Frequency and Financial Worth (RFM) evaluation through Viewers Pulse. You’ll be able to construct segments with AND/OR logic and conditional filters.
On the flip facet, warehouse information integration in Airship requires handbook CSV export/sync for platforms like BigQuery or Snowflake. Viewers Pulse segments are up to date weekly, not in real-time.
MoEngage takes segmentation additional, giving entrepreneurs an enterprise-grade engine that updates dynamically at marketing campaign runtime. Merlin AI Phase Help can construct segments for you utilizing pure language prompts. Actual-time SQL queries may pull instantly from Snowflake, Databricks, BigQuery, and Redshift to create stay warehouse segments, with out breaking workflows.
That distinction is why MoEngage’s E mail Segmentation scores 9.6 on G2 vs. Airship’s 9.0, and reviewers rating MoEngage’s Buyer Profiles a 9.3 vs. a 9.0 for Airship.
D) Enterprise-grade safety
Airship’s zero‑copy information integration reads attributes instantly from Snowflake with out storing them. Whereas it really works nicely for mobile-first personalization, it stops wanting holistically safeguarding Personally Identifiable Info (PII) throughout all touchpoints.
MoEngage, as a customer-first CEP, incorporates PII Information Encryption and Information Masking, along with its patented PII Tokenized Sending, to lock down delicate information all through the advertising and marketing lifecycle.
Encryption and masking cover delicate attributes from non-admin roles and preserve them out of exports, analytics, and customary UI views. Much like Airship’s zero-copy information integration, Tokenized Sending permits entrepreneurs to personalize campaigns throughout a number of channels with out storing identifiers like cellphone or e-mail in MoEngage. Slightly, these identifiers are changed with nameless tokens, fetching the actual worth securely at ship time, and deleting it instantly afterward.
What’s the web impact of all three information safety practices mixed for entrepreneurs and product homeowners? The liberty to run hyper-targeted, regulation-compliant campaigns throughout each channel, whereas minimizing the danger footprint and reinforcing buyer belief.
2. Greatest for sending messages to any gadget: Firebase Cloud Messaging (FCM)
Firebase Cloud Messaging (FCM) is Google’s free, cross‑platform messaging resolution that permits you to ship each notification and information messages to clients on just about any gadget. Designed for builders, it slots neatly into your app infrastructure and allows you to ship focused messages at scale with out worrying about third‑get together supply charges.
Properly, nothing may very well be better than a free messaging device, proper? Improper.
With FCM alone, you gained’t know for positive in case your messages are being delivered and proven to your clients. You’ll should execute workarounds, most of the time with assist from builders. Particularly when you’re not technically savvy.
Price: Fully free to make use of as a part of Google’s Firebase suite.
G2 Score: 4.5/5
Channels: Notification and information messages on iOS, Android, internet, Flutter, Unity, and C++
Standout Function: Deep integration with Google’s ecosystem, making it straightforward to pair with Firebase Analytics for habits‑pushed messaging.
Why It’s Greatest for Sending Messages to Any Gadget: As a result of it helps iOS, Android, internet, Flutter, Unity, and even C++, FCM provides you broad gadget protection that Airship’s cellular‑first mindset can’t fairly match with out further engineering work.
3. Greatest for simple checklist segmentation: Listrak
Listrak is likely one of the high Airship opponents for retail and Ecommerce manufacturers that want precision focusing on with out drowning in technical setup. In comparison with Airship’s extra inflexible viewers constructing, Listrak makes it simpler to arrange dynamic segments that auto‑replace based mostly on habits, buy patterns, or lifecycle stage.
The draw back of Listrak is that you just’ll usually want coding for superior design customization. That’s a bummer for entrepreneurs with out dev or technical experience. As well as, SMS, being a brand new channel on Listrak, affords restricted cross-channel integration and reporting capabilities.
Price: Customized pricing based mostly on checklist dimension, channels, and options.
G2 Score: 4.6/5
Channels: E mail, SMS, push, on-site messaging, internet personalization, and social media advertisements
Standout Function: Expertise Builder to create and implement on-site content material with out code.
Why It’s Greatest for Straightforward Record Segmentation: Listrak’s intuitive segmentation UI and actual‑time information updates make it easy to focus on the best viewers on the proper time; no developer intervention required.
4. Greatest for geo-fencing capabilities: CleverTap
In case your advertising and marketing technique leans closely on cellular, CleverTap’s a powerful contender. It’s constructed round real-time testing and buyer lifecycle optimization, and tying it into your system is surprisingly painless, particularly with backup from their help workforce.
Like the opposite Airship opponents we’ve coated on this weblog put up, CleverTap adapts every channel to match particular person buyer pursuits and habits. One standout is its capability to bump engagement with location-aware messaging powered by critically good geo-fencing. Their AI mind, Intelligent.AI, fuels IntelliNODE, which mechanically figures out the best journey paths after testing completely different choices.
That stated, some entrepreneurs point out working into conditions the place they want developer assist. For instance, including buyer properties whereas importing information isn’t fully plug‑and‑play; you’ll want further dev work. Should you’re not too technical or your dev workforce is brief on bandwidth, anticipate a sharper studying curve.
Price: Begins at $75/month for as much as 5K Month-to-month Energetic Customers (MAUs), with larger tiers for extra contacts and options. Extras just like the visible editor, automated promos, and personalised reminders stay in add‑on territory.
G2 Score: 4.6/5
Channels: E mail, internet messaging, push, WhatsApp, SMS, RCS, and in‑app messaging.
Standout Function: TesseractDB™ crunches over 2,000 information factors per buyer each month, supplying you with the sort of behavioral insights that make hyper‑personalization truly achievable.
Why It’s Greatest for Geo-fencing Capabilities: Makes use of Android/iOS Geofence SDKs to ping clients with well timed messages the second they step in or out of a pre‑set location.
5. Greatest for automated push notifications: OneSignal
OneSignal has constructed its fame on real-time analytics, slick automation, and wealthy push notifications, making it a severe Airship various if push notifications are your sport. Due to detailed SDK documentation, spinning up customized segments and in‑app messages is simple, with pattern code on the prepared. Integration with iOS and Android apps? Fast and clean.
The place it stumbles is exterior push: e-mail and SMS capabilities aren’t almost as deep, and analytics for these channels are nonetheless evolving. Deliverability options are on the rise, however this can be a push-first territory.
Price: OneSignal’s free tier covers journey workflows, limitless cellular push, and as much as 10K month-to-month emails. The Development plan begins at $9/month for as much as 20K emails. Desire a success supervisor or reporting past 90 days? You want to enroll in a customized plan.
G2 Score: 4.7/5
Channels: Push, SMS, e-mail, in‑app, and RCS
Standout Function: Detailed SDKs and docs for close to‑instantaneous setup with minimal coding.
Why It’s Greatest for Automated Push Notifications: OneSignal comes with a clear, newbie‑pleasant UI that permits you to simply launch push campaigns.
6. Greatest for intuitive navigation: Braze
Braze earns its spot amongst Airship options with a powerful information platform and quick response to buyer alerts, making it a best choice for manufacturers able to unify first‑get together information from a number of sources. It slots neatly into your information warehouse and backend, crunching all the pieces in real-time.
Entrepreneurs love its drag‑and‑drop instruments (no HTML wanted), detailed docs, and guided onboarding. The entire expertise feels polished and straightforward to navigate. In terms of engagement, Braze handles segmentation and journey orchestration throughout touchpoints, with BrazeAI™ working behind the scenes to tweak and experiment mechanically in your behalf.
Nevertheless, Braze integration isn’t all the time clean crusing. Some groups hit snags folding Braze into present programs, and setup can really feel complicated till you get acquainted with its ins and outs. If that seems like a hurdle, you would possibly need to examine different Airship opponents on this checklist and even options to Braze earlier than committing.
Price: Begins at $1K/month, with customized pricing for enterprise plans that includes deep integrations, superior capabilities, and devoted help.
G2 Score: 4.5/5
Channels: E mail, cellular app, internet, WhatsApp, SMS, RCS, and LINE
Standout Function: Price‑based mostly channel segmentation to ship extra quantity via finances‑pleasant channels earlier than tapping premium ones.
Why It’s Greatest for Intuitive Navigation: Braze sports activities a glossy, simple interface that makes multi-channel engagement really feel easy.
Different Potential Airship Opponents and Alternate options
Other than the highest options to Airship we’ve listed above, listed below are just a few extra engagement platforms that may change Airship, providing comparable options and capabilities.
1. Iterable
Like Airship, Iterable covers cross‑channel marketing campaign creation and ongoing optimization at scale. It’s particularly robust in segmentation flexibility, and may hook into over 100 app integrations.
The difficulty begins whenever you want deeper reporting. With no third‑get together BI device or information warehouse tied in, Iterable’s native analytics gained’t provide the full journey view.
Add in efficiency lags when constructing complicated automation flows, and groups searching for sooner, extra built-in marketing campaign orchestration are likely to gravitate towards different opponents and options to Iterable that mix pace, analytics depth, and omnichannel attain in a single place. You too can see how MoEngage differs from Iterable.
2. Oracle Responsys
Oracle Responsys makes the checklist of potential Airship opponents, due to its multilingual marketing campaign capabilities. You’ll be able to run variations for various languages inside a single marketing campaign.
The place it comes up brief for entrepreneurs competing within the trendy omnichannel panorama is channel protection: it focuses on e-mail, push, and SMS, leaving RCS and WhatsApp off the desk completely. And as with different legacy instruments, it’s possible you’ll hit a slowdown when organising a number of campaigns again‑to‑again.
Manufacturers usually change Responsys with options that match its localization strengths, however add wider channel help and smoother workflows, so engagement can keep well timed and related throughout all of the locations clients work together. As an example, they evaluate MoEngage with Oracle Responsys to evaluate their relative strengths.
3. Salesforce Advertising Cloud
Salesforce Advertising Cloud, or Agentforce Advertising, as it’s identified now, can also be a possible various to Airship. It particularly works for big enterprises that want data-driven buyer engagement.
However as a result of it’s a legacy platform, you’re certain to face challenges whereas integrating it with any new software program. The platform’s rigidity and expensive upkeep solely add to the checklist of issues. Many customers even discover the platform powerful to navigate.
No surprise they search for options to Salesforce Advertising Cloud, though it’s one of many most secure decisions out there because of its lengthy tenancy. They usually discover how MoEngage competes with Salesforce Advertising Cloud, for instance. Usability trumps choice security on the finish of the day.
4. Adobe Marketo Have interaction
Adobe Marketo Have interaction earns a spot within the Airship opponents dialog due to its deep CRM integrations, which make passing certified leads over to gross sales smoother than normal.
That stated, it’s very a lot a legacy participant. Count on slower efficiency, an interface that feels dated, and a studying curve that’s unnecessarily steep for brand spanking new customers.
That’s why many advertising and marketing groups that begin with Marketo ultimately store round for options to Adobe; a contemporary engagement platform that may preserve tempo with evolving buyer‑first methods and help a broader mixture of channels than simply the fundamentals. Simply the way in which MoEngage competes with Adobe Marketo Have interaction.
7 Key Standards to Take into account When Selecting an Airship Competitor
Speeding to pick an Airship various based mostly on a flashy demo isn’t a good suggestion. What when you understand the platform can’t deal with your particular use case 6 months down the road?
Do your workforce a favor and use these seven standards as your analysis framework. They’re based mostly on what truly issues whenever you’re sending 50K or extra push notifications a month, not what appears to be like good in a gross sales deck.
1. Channel protection
In case your Airship various can’t attain clients the place they really are, why are you sending them messages anyway?
Your clients are on cellular apps, internet, SMS, e-mail, and more and more, locations like TikTok, WhatsApp, and RCS. You want a platform that doesn’t simply help these channels in concept, however truly enables you to orchestrate omnichannel buyer experiences throughout all of them.
Inquiries to ask your self about channel help when searching for an Airship various:
- Does this platform help all of the channels the place your clients truly interact (and never simply the place you would like they’d interact)?
- Does the platform help rising channels like RCS for Enterprise, that could be essential on your roadmap?
- Are you able to construct true omnichannel buyer journeys, or are you caught managing every channel in its personal silo?
- How does the platform deal with channel prioritization and frequency capping throughout channels (so that you don’t blast somebody with a push, SMS, and e-mail inside 5 minutes)?
2. Advertising automation and analytics capabilities
It doesn’t matter what channels your clients use or messages they work together with, you’ve got one main aim as a marketer: to get private at scale. Principally, would the platform make it straightforward so that you can ship automated, related messages to hundreds or hundreds of thousands of shoppers?
Secondly, the ROI. Your Airship various wants built-in analytics that really reply the questions your stakeholders will ask. Brownie factors if the platform proves that your campaigns drive income, not simply engagement.
Inquiries to ask your self about options when searching for an Airship various:
- Does the platform help dynamic content material personalization inside messages?
- Are you able to check a number of branches of automated buyer journeys in real-time?
- Are you able to simply construct and save viewers segments with no need to contain your information workforce each single time?
- Are you able to monitor full-funnel conversion attribution from notification to buy?
- Does the platform present cohort evaluation and buyer retention metrics so you possibly can perceive long-term affect, not simply campaign-level efficiency?
- Are you able to simply export information to your BI instruments or information warehouse?
- What A/B testing and experimentation capabilities does the Airship competitor provide? Are you able to check past simply message copy (reminiscent of one of the best time to ship emails and one of the best channel combine)?
3. Integration ecosystem
The client engagement platform you select must play properly together with your present martech stack; otherwise you’ll spend the subsequent yr in integration hell.
Let’s say you’ve chosen a platform based mostly solely on options. Solely to find it could take 6 months and $200K in consulting charges to correctly combine with their CDP, CRM, and analytics instruments.
That’s a headache you completely need to keep away from.
Inquiries to ask your self about integrations and information infrastructure when searching for an Airship various:
- Does the platform have pre-built integrations together with your present instruments (CDP, analytics, CRM, information warehouse)? Or will all the pieces require customized improvement?
- Are you able to entry APIs for organising customized workflows?
- How does the platform deal with your information residency and governance necessities, particularly when you function in a number of areas?
4. Platform scalability and efficiency beneath load
So, you’ve switched to one of many high Airship opponents. The whole lot works fantastically throughout testing with 50K customers.
After which the world falls aside whenever you attempt to ship 5 million push notifications on your vacation sale. Messages get delayed by hours, the dashboard turns into unresponsive, and your help ticket sits in a queue whereas your potential income says, “Bye!”
Scalability is about sustaining efficiency, deliverability, and real-time responsiveness when it issues most.
Inquiries to ask your self about scalability when searching for an Airship various:
- What number of messages can the platform ship per second/minute with out degradation?
- Can it deal with sudden spikes in visitors (like flash gross sales or breaking information alerts) with out queuing delays or dropped messages?
- What are the documented Service Stage Settlement (SLA) ensures for uptime and message supply pace?
- Has the Airship competitor efficiently supported clients at 2-3x your present scale, and may they supply reference clients in your quantity vary?
5. Pricing mannequin and Complete Price of Possession (TCO)
It’s essential to perceive what you’ll truly pay over 12-36 months, together with all of the hidden prices that magically seem after you signal.
Buyer engagement platform pricing is notoriously opaque. Some distributors cost by Month-to-month Energetic Customers (MAUs), others by messages despatched, and a few by a mysterious ‘engagement’ metric they gained’t clarify till you’re on a gross sales name. Then there are premium options {and professional} providers that some platforms cost for. Your precedence is to get readability on their pricing construction.
Inquiries to ask your self about prices when searching for an Airship various:
- What precisely is the pricing based mostly on (MAUs, message quantity, API calls), and the way does that align together with your development trajectory?
- Which options are included within the base bundle versus locked behind enterprise tiers?
- What are the standard skilled providers, implementation, and ongoing help prices that aren’t within the preliminary quote?
- How does pricing change if you wish to add channels, areas, or sub-brands down the street? Would you be locked right into a inflexible contract construction?
6. Migration timeline and implementation complexity
Migration to a brand new platform means transferring historic information, recreating segments and journeys, retagging your complete app, coaching your workforce, working parallel testing, and one way or the other holding your present campaigns working with out dropping a beat.
That’s plenty of work and is certain to take weeks, if not months.
So that you’ll want a transparent thought of when your campaigns may be totally operational on the brand new platform.
Inquiries to ask your self about timelines when searching for an Airship various:
- What’s the actual implementation timeline, together with information migration, QA, and workforce coaching (and never simply what the gross sales deck guarantees)?
- What stage of disruption must you anticipate in present campaigns? As in, are you able to run each platforms in parallel, or is there a blackout interval?
- Who owns what within the migration course of?
- What occurs to your historic information and reporting? Are you able to keep continuity in our dashboards and year-over-year comparisons?
7. Buyer help high quality
Help high quality varies wildly within the buyer engagement area. Some distributors provide you with a devoted Buyer Success Supervisor (CSM) who is aware of your enterprise and proactively shares greatest practices. Others provide you with a ticketing system and hope you work it out.
The distinction turns into crystal clear throughout your first actual disaster or whenever you’re attempting to optimize a struggling marketing campaign.
Inquiries to ask your self about help when searching for an Airship various:
- Do you get a devoted Buyer Success Supervisor or account workforce, or are you routed to whoever’s obtainable in a help queue?
- Does onboarding truly imply only a 30-minute kickoff name? Or would you obtain real strategic steerage on migration, implementation, and optimization?
- Does the Airship competitor genuinely prioritize buyer satisfaction and suggestions? How prepared are they to let your suggestions affect their function improvement and product roadmap?
High 3 Airship Opponents: Function Comparability
Taking the above standards into consideration, we’ve narrowed down your option to the highest Airship opponents: MoEngage, Firebase Cloud Messaging (FCM), and Listrak.
Supply: https://www.g2.com/evaluate/airship-vs-moengage-vs-firebase-vs-listrak?supply=search
Beneath, we’ve in contrast their G2 scores, omnichannel attain, AI capabilities, analytics depth, and reporting strengths. These elements have been chosen based mostly on what B2C lifecycle entrepreneurs sometimes worth most when evaluating engagement platforms: the flexibility to achieve clients throughout channels, use AI to enhance focusing on or scale back buyer churn, measure efficiency deeply, and make strategic, information‑pushed choices.
Let’s see how they stack up towards one another.
| Standards | Airship | MoEngage | Firebase Cloud Messaging (FCM) | Listrak |
| G2 Score | 4.0/5 | 4.5/5 | 4.5/5 | 4.6/5 |
| Ease of Use | Medium; interface may be unintuitive; slower marketing campaign setup | Excessive; marketer‑pleasant UI, low‑code workflows | Low marketer friendliness; constructed for dev groups | Medium; designed for entrepreneurs, average studying curve |
| Omnichannel Attain | Cell-first: push, in‑app, SMS/MMS/RCS, e-mail, internet, cellular pockets, open channels | True omnichannel: cellular push, in‑app, SMS/MMS/RCS, e-mail, onsite, internet push, WhatsApp, advertisements, related apps | Cross‑gadget: iOS, Android, internet, Flutter, Unity & C++ | Ecommerce‑centered: e-mail, SMS, push, onsite, internet personalization & social advertisements |
| AI Capabilities | Predictive churn scoring, Viewers Pulse options & generative AI for marketing campaign copy | Merlin AI for churn prediction, section creation, ship‑time/channel optimization; Good Triggers; generative AI for marketing campaign copy & visuals | No constructed‑in advertising and marketing AI; can pair with Firebase ML | Predictive analytics for buy intent; AI product suggestions |
| Analytics Depth | Good channel analytics; superior through Looker | Full‑funnel unified analytics with ROI monitoring | Fundamental message supply stats; superior through GA for Firebase | Robust Ecommerce and lifecycle analytics |
| Greatest For | App‑centric manufacturers that need deep cellular push capabilities | Advertising groups that want unified cross‑channel engagement with superior AI & analytics | Developer groups that want cross‑gadget message supply for gaming, SaaS & app ecosystems | Retail & Ecommerce manufacturers wanting AI‑pushed lifecycle advertising and marketing |
6 Migration Methods When Switching to an Airship Different
Migrating from Airship (or any legacy buyer engagement platform) isn’t going to be a stroll within the park. Nevertheless it shouldn’t be a months-long nightmare that derails your roadmap and burns out your workforce, both.
The distinction between a painful migration and a profitable one normally comes right down to planning, cross-functional alignment, and selecting a vendor who’s genuinely invested in your success.
The excellent news is that with the best buyer engagement platform migration technique, you possibly can truly rise up and working sooner than you assume. These six confirmed methods, for example, could make your migration as clean as attainable.
1. Map out your migration plan
First issues first, resist the urge to dive in and not using a detailed roadmap.
Begin by auditing all the pieces in your present Airship setup. Which campaigns are actively working? What information factors are you monitoring? Which segments energy your most vital automations? Doc all of it, even when it feels tedious.
Subsequent, break the migration into clear phases with sensible timelines. Don’t simply say ‘information migration’ and name it a step. Get particular: Which occasion information must migrate? What’s the plan for historic person interactions? Are you utilizing API-based transfers or CSV imports? How a lot bandwidth does your workforce even have for every stage?
For instance, when SoundCloud moved to MoEngage, they have been migrating over 200 energetic campaigns.
The important thing to their success? They labored with MoEngage’s licensed mission managers to create a phased plan that prioritized vital campaigns first.
The consequence: they accomplished your complete migration in 12 weeks and noticed a 15% enhance in music stream engagement instantly after launch.
Actionable Tip: Assign somebody in your workforce to personal the migration timeline. This individual turns into your central level of contact (POC) with the seller and retains everybody aligned on progress. Evaluate the migration plan together with your new vendor earlier than you begin, and alter timelines based mostly on their expertise with comparable marketing campaign quantity migrations.
2. Construct a cross-functional migration workforce
For a clean migration course of, you want folks from the next groups, all working collectively:
- Your IT workforce will deal with API integrations and technical troubleshooting
- Your information workforce will guarantee occasion monitoring and information flows are arrange accurately from day one
- Your product workforce will validate that the brand new platform truly helps your roadmap
- Your safety workforce will make certain all the pieces complies with information governance necessities
Get these stakeholders concerned early; not whenever you’re three weeks into migration and out of the blue uncover a compliance blocker.
When Click on Rain, a digital company in South Dakota, migrated their consumer to MoEngage, it concerned all related departments upfront. This meant everybody’s wants have been addressed within the preliminary setup, from workflow guidelines to naming conventions.
The payoff? Click on Rain saved their consumer over $18,000 yearly and averted the standard post-migration scramble the place groups out of the blue uncover the brand new platform doesn’t work the way in which they want it to.
Actionable Tip: Schedule weekly alignment conferences all through the migration. This would possibly really feel pointless. Nevertheless it’s the distinction between catching points early, as in comparison with discovering them whenever you’re attempting to launch your first marketing campaign.
3. Automate information migration wherever humanly attainable
Should you’ve spent any time in Airship’s reporting interface, you realize that pulling information can sluggish to a crawl as complexity will increase.
Now think about manually exporting all that information, reformatting it, and importing it into your new platform. That’s weeks of labor that may very well be automated.
The smarter method: lean in your new vendor’s migration instruments and APIs to deal with the heavy lifting.
Search for platforms that supply purpose-built migration brokers or automated marketing campaign import capabilities. These instruments can migrate person profiles, segments, occasion histories, and even marketing campaign templates in a fraction of the time handbook processes take.
MoEngage, for example, gives automated migration brokers particularly designed to simplify information and marketing campaign imports. When Drop, a card-linked rewards app, wanted to change platforms, MoEngage’s automation capabilities, mixed with well-documented APIs, meant they went stay in simply 7 days, beating their integration timeline by weeks.
As Drop’s Development Supervisor, Nicholas Diluzio, put it:
We discovered integration with MoEngage to be simple and have been capable of beat integration deadlines by weeks. We’ve needed to transition from utilizing a distinct service, and the method has been seamless.
Actionable Tip: Ask the Airship competitor if they’ll deal with bulk CSV imports or API-based transfers on your person information. Positive, all the pieces can’t be automated. However automating even 60% of the grunt work frees up your workforce to give attention to these 40% of duties that really want human judgment.
4. Doc all the pieces
Think about this: Six months after migration, somebody in your workforce asks, “Why did we arrange this workflow this fashion?” And no person remembers.
Or worse: A yr from now, it’s good to migrate one other model, sub-brand, or area to the brand new platform, and also you’re ranging from scratch as a result of no person documented what you discovered the primary time.
Your new platform ought to present complete technical documentation. Meaning genuinely helpful guides for APIs, SDKs, and integration steps. If the documentation is unclear or incomplete earlier than you signal, that’s a pink flag.
Earlier than beginning your migration, assessment all obtainable documentation to substantiate you’ve got what you want. Search for integration guides, troubleshooting assets, and ideally, migration-specific playbooks. If one thing’s lacking, ask for it upfront relatively than discovering gaps whenever you’re midway via the migration.
Actionable Tip: Document which workflows you migrated and which of them you rebuilt from scratch (and why). Doc your occasion naming conventions, information flows, and any customized integrations you constructed. Be particular sufficient {that a} new workforce member may perceive your setup with no need a two-hour rationalization.
5. Check aggressively whereas vendor help continues to be hands-on
Should you’ve used Airship earlier than, you’re in all probability used to submitting help tickets and ready days (or weeks) for decision. The very last thing you need is to find vital points after your vendor’s migration help workforce has moved on to different initiatives.
The neatest transfer you possibly can pull is to check all the pieces whilst you nonetheless have direct entry to technical help.
Confirm that information flows accurately throughout your complete stack. Ship check campaigns to actual units, not simply the simulator. Examine that your analytics are capturing occasions correctly and that attribution is working as anticipated.
Don’t overlook to ask stakeholders from each division to check options related to their workflows. Your builders must confirm API integrations. Your designers want to substantiate that e-mail advertising and marketing templates render accurately. Your analysts must validate that customized dashboards are pulling correct information.
MoEngage’s Migration Program, for instance, retains technical groups concerned via the testing section, guaranteeing all the pieces capabilities accurately earlier than go-live. This implies you’re not discovering that A/B testing doesn’t work the way in which you anticipated, or that your attribution mannequin has gaps, throughout your first actual marketing campaign.
Actionable Tip: Hold vital workflows working in Airship or your different present platform whilst you check the brand new platform with smaller viewers segments. Solely whenever you’ve validated that all the pieces works must you totally transition to the Airship competitor.
This managed method would possibly really feel slower. However belief us, it’s infinitely higher than discovering points whenever you’re attempting to ship Black Friday push notifications to five million clients.
6. Put money into correct onboarding and post-migration help
Should you’ve switched software program platforms earlier than, you’ll know that migration isn’t so simple as color-swapping Beyblade Ratchets.
Take into consideration how onerous it should be in your workforce. They should study a totally new platform. New terminology, new workflows, new methods of occupied with segmentation and personalization. In case your expertise with Airship taught you something, it’s that unintuitive UX and fixed product modifications create a steep studying curve. You need your new platform to be completely different, however that requires correct coaching.
After migrating Click on Rain to MoEngage, the Skilled Providers workforce scheduled weekly coaching catch-ups with your complete company workforce. These classes ensured everybody understood platform capabilities and felt assured utilizing them. The prolonged onboarding was a significant component in Click on Rain’s capability to ship higher outcomes for its purchasers whereas decreasing prices.
Actionable Tip: Schedule hands-on coaching classes together with your vendor’s buyer success workforce, tailor-made to your particular use circumstances. Be certain these cowl not simply fundamental options, however the superior capabilities that may truly drive ROI, reminiscent of real-time personalization, predictive analytics, and cross-channel buyer journey orchestration.
Create inside documentation or report coaching classes so workforce members can reference them later.
Most significantly, set up an everyday cadence of check-ins together with your vendor for a minimum of 4-6 weeks post-launch. That is whenever you’ll uncover the questions you didn’t know to ask throughout implementation.
High 3 FAQs Answered About Airship Opponents
Earlier than you make the leap to a brand new buyer engagement platform, it pays to grasp why groups search for Airship options, how pricing works, and the neatest solution to evaluate choices facet‑by‑facet.
Let’s break all of it down.
1. What are the primary causes entrepreneurs search for an Airship various?
Regardless that Airship is a strong mobile-first engagement platform, entrepreneurs depart Airship once they understand that it’s not constructed for clean, built-in, omnichannel engagement. The platform’s UX/UI feels clunky, with sluggish load instances (segmentation that crawls, check emails taking as much as quarter-hour) and frequent errors that make even fundamental duties irritating. Operating multichannel retargeting is almost not possible with out heavy workarounds.
2. What are the largest elements that have an effect on the worth of an Airship competitor?
Some elements which may have an effect on the pricing of Airship options are:
- Variety of energetic contacts or month-to-month energetic customers (MAUs): The extra contacts you add to your database, the upper infrastructure and supply prices, which just about each platform passes alongside.
- Channel combine: Including further channels like WhatsApp, on-site messaging, or advert community connectors usually will increase licensing or add‑on charges.
- Function set: Enterprise‑grade options like superior AI segmentation, predictive analytics, or full‑funnel attribution can transfer your workforce into larger tiers.
- Help stage: Devoted success managers, premium onboarding, or customized integrations are sometimes bundled with higher-priced plans.
- Information quantity and storage wants: Should you’re storing behavioral information, occasion streams, or high-frequency triggers, anticipate prices to rise with information retention and processing calls for.
3. How are you going to successfully evaluate and worth an Airship competitor?
Comply with the following tips when evaluating Airship opponents with one another:
- Begin by mapping your engagement technique. Record your should‑have channels, analytics necessities, and privateness wants.
- Then, shortlist platforms that meet these necessities out of the field. Keep away from ones that power you into heavy dev work or third‑get together add‑ons.
- When speaking to distributors, push for a complete value breakdown, together with add-ons, overage prices, and integration charges.
- Lastly, test-drive the workflow. Request a demo or a sandbox setting the place your workforce builds a pattern marketing campaign finish‑to‑finish. You’ll rapidly see which platform affords pace, flexibility, and transparency, and which of them flip into value‑heavy bottlenecks.
Evaluating Airship Opponents to Discover the Proper Match
So, how do you choose the best platform from Airship opponents and options? By discovering the platform that aligns together with your technique, channels, and development targets.
Should you’re searching for an possibility that goes past cellular‑first experiences, MoEngage’s buyer‑first platform delivers unified analytics, superior segmentation, and true omnichannel orchestration in a single place.
Need to see the way it may work on your model? Ebook a personalised 1:1 demo immediately and expertise how easy information‑pushed engagement may be.
