Studying Time: 3 minutes
MoEngage lately attended the AWS re:Invent 2025 in Las Vegas from December 1–5. This 12 months, we collaborated with our MoEngage Catalyst companion Twilio Phase, and had the chance to current a joint demo and talking session on how MoEngage, Twilio Phase, and AWS come collectively to ship worth for manufacturers. Our crew had an amazing expertise assembly with prospects, companions, and even working into present prospects from all over the world.
Partnering with Twilio Phase: Showcasing the Way forward for Buyer Engagement
One of many largest highlights of Re:Invent 2025 for us was working alongside Twilio Phase to ship the lightning speak and a reside demo on the theme “Past Suggestions: AI Decisioning because the New Development Engine for International Shopper Manufacturers”.
Throughout our talking session, we explored how autonomous, adaptive AI decisioning can create deeper buyer connections by selecting the very best time, essentially the most related message, and the best channel for every particular person in actual time.
We demonstrated how MoEngage, built-in with Twilio Phase and powered by AWS SageMaker and AWS Bedrock, allows manufacturers to determine the very best provide, essentially the most engaged channel, and the very best key phrases by steady AI-powered optimization.
This resonated strongly with attendees, a lot of whom wish to evolve from easy personalization to dynamic, context-aware concentrating on.
Reside Demo: Bringing AI Decisioning to Life
Our reside demo confirmed how buyer knowledge from Twilio Phase flows into MoEngage, the place AI fashions powered by AWS companies set off hyper-personalized messages in actual time. We highlighted how decisioning brokers adapt repeatedly as prospects have interaction, making certain every subsequent interplay is much more related.
The demo acquired glorious engagement from the viewers. Attendees appreciated seeing the complete journey from knowledge ingestion to decision-making to message supply dealt with by an built-in stack that’s safe, compliant, and scalable. For a lot of manufacturers current, this opened up concepts on learn how to join their very own techniques to ship comparable orchestrated experiences.
Occasion Networking and Conversations
Past our periods, we met with prospects, prospects, and AWS companions. The in-person conversations have been invaluable as we obtained to immediately hear what’s working for manufacturers, what’s difficult, and the place they see progress alternatives.
Attendance this 12 months was robust, with massive crowds and really engaged contributors in all periods. It was clear that high-performing buyer engagement is prime of thoughts for a lot of industries, and there’s rising curiosity in leveraging AI and AWS-powered decisioning to do it.
Past our periods, we met with prospects, prospects, and AWS companions. The in-person conversations have been invaluable as we obtained to immediately hear what’s working for manufacturers, what’s difficult, and the place they see progress alternatives.
Attendance this 12 months was robust, with massive crowds and really engaged contributors in all periods. It was clear that high-performing buyer engagement is prime of thoughts for a lot of industries, and there’s rising curiosity in leveraging AI and AWS-powered decisioning to do it.
AWS Monetary Companies Competency
Earlier than Re:Invent 2025, we simply acquired our AWS Monetary Companies Competency. This certification validated MoEngage’s capacity to ship safe, compliant, and efficient buyer engagement options for monetary establishments.
The timing proved good because it helped us begin deeper go-to-market conversations with AWS Monetary Companies shoppers proper on the occasion. We mentioned industry-specific use instances, regulatory wants, and concepts for joint innovation.
The Means Forward
Whereas we celebrated this achievement, we’re already working in direction of the AWS TMEGS and QSR competency. AWS re:Invent 2025 was greater than a convention. It helped showcase how MoEngage powers buyer engagement at scale for main world enterprises throughout industries and areas. We left with stronger partnerships, new alternatives, and precious insights from the manufacturers we met.
A giant thanks to AWS, Twilio, and everybody who attended our periods. We sit up for persevering with these conversations and displaying much more innovation subsequent 12 months.
