Love Truly is the most-searched for movie in UK Christmas historical past, which is without doubt one of the explanation why advertisers like to reference it a lot. Waitrose employed star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows go well with, bringing in two of the movie’s different forged members, Thomas Brodie-Sangster and Martine McCutcheon, for their very own festive movie.
It’s plenty of enjoyable and the references to the movie work nicely, whether or not you like Love Truly and have seen it 10 instances, or solely endured it the as soon as by way of gritted enamel. The advert additionally places the product options proper on the coronary heart of the movie in a completely easy approach.
Eileen Mannion, vp of selling at Google UK, stated: “The festive promoting season is all about evoking emotion and capturing consideration. With ‘It’s Pixel, truly’, we’ve used the magic from one of many UK’s most beloved vacation movies to indicate how the Google Pixel 10 helps anybody seize really cinematic moments. It’s an ideal mix of nostalgia, innovation and pure festive pleasure.”
One other welcome, big-budget addition to the 2025 Christmas promoting cannon (even when it’s only operating on social). And it’s taken a complete military to make it: WPP Media Futures Group, Common Merchandise & Experiences, and director Mike Warzin by way of A&S.
MAA artistic scale: 8.5
