At 29, I wasn’t simply finalizing a divorce. I used to be getting into a brand new period of contractual self-protection. That meant fully rewiring how I take into consideration partnership, boundaries, and my very own worth.
While you undergo one thing like marriage fraud, you be taught firsthand that love with out authorized safety can value you greater than heartbreak. It will possibly value you your peace, your property, and your sense of management. That have fully modified how I strategy contracts, not simply in relationships, however in enterprise.
As we speak, as a content material creator, marketer, and former Wall Road skilled, I assessment contracts the identical approach I now view marriage: No partnership ought to start with out readability, accountability, and safety.
Desk of Contents
From prenups to creator partnerships, contracts ought to shield you.
After I bought married, I didn’t have a prenup. Like many ladies, I believed that asking for one would make me look pessimistic or distrustful. However right here’s the reality: Contracts aren’t about mistrust. They’re about self-discipline.
A prenup outlines the phrases of a partnership. That features monetary commitments, accountability, and potential dissolution. It’s not romantic, but it surely’s actual. Trying again, I want I had included sure clauses, particularly an infidelity clause that may have created monetary accountability for betrayal and a reputational safety clause that safeguarded my public picture within the occasion of deceit.
My divorce didn’t simply train me about love. It taught me about leverage. What I discovered reworked how I now strategy my model partnerships. When somebody lies in a wedding, you notice how a lot injury can occur when transparency is lacking. When a model violates a contract or delays cost, the precept is similar: Integrity with out enforcement means nothing.
As we speak, I’m extra intentional with each collaboration. I’m concerned in each step — from authorized assessment to inventive idea. I’ve discovered that being hands-on isn’t controlling. It’s acutely aware.
My credibility has solely grown since I adopted this strategy. Manufacturers belief me as a result of I’m direct. My viewers trusts me as a result of I’m clear. And I belief myself as a result of I now know easy methods to shield my identify, my likeness, and my work. That strategy has landed me genuine model offers that align with my story.
Virtually poetically, my current partnership with Hulu for his or her present All’s Truthful, which follows highly effective feminine divorce attorneys, introduced the whole lot full circle. I broke down three prenup clauses that I’d by no means let love discuss me out of once more: an infidelity clause, a monetary infidelity clause, and a reputational safety clause.
These clauses weren’t hypothetical. They had been classes I earned the arduous approach. And the irony is, the identical protections that may have safeguarded me in marriage are the identical protections each creator wants in enterprise.
Infidelity clauses mirror exclusivity clauses. Monetary infidelity parallels late-payment and transparency clauses. And, reputational safety is the precise type of clause that retains creators protected if a model missteps. The overlap is actual, and it’s why I take contracts so severely throughout each space of my life now.
As a result of on the finish of the day, each marriage and advertising and marketing depend on the identical factor: belief backed by phrases.
The Clauses Creators Have to Know

Within the social media trade, creators typically leap into partnerships primarily based on alternative and pleasure. However similar to in relationships, emotion with out construction is harmful. I’ve discovered {that a} well-written contract is an act of self-respect. It says, I worth my work sufficient to guard it.
After I negotiate with manufacturers now, I consider it as a enterprise marriage — one which must be clear about expectations, timelines, and bounds. Meaning my contracts have clauses to maintain me protected. These clauses aren’t nearly cash. They’re about defending the worth I deliver to the desk.
Listed here are a couple of clauses I all the time take note of.
Fee Phrases & Late Charges
The inventive trade is infamous for late funds. So, I embody a late cost clause that ensures compensation for daily previous the agreed-upon date. It’s not about greed. I need to ensure that companions are accountable and uphold their finish of the discount.
Utilization Rights
Utilization rights spell out how the content material I make will likely be utilized by the model I’m partnering with. I all the time ensure that to ask:
- How lengthy a model will use my content material.
- In the event that they’ll be working paid adverts behind it.
- The place the content material will finally be printed and reside.
These particulars decide the worth of the partnership. A one-time Instagram publish is just not the identical as perpetual paid utilization throughout international channels.
Exclusivity Clauses
Exclusivity clauses are the enterprise model of constancy. If a skincare model pays me to signify them completely, which means I can’t promote different skincare manufacturers throughout that time period. And if I did, there could be a monetary consequence.
It’s no completely different from an infidelity clause in a wedding contract. I prefer to say, “If he breaks the vows, he ought to break bread.” Likewise, in enterprise, in the event you break your promise, you must pay the penalty.
Legal responsibility & Status Clauses
Legal responsibility and repute clauses are the components of a contract that shield creators from being blamed, sued, or financially harmed due to one thing a model does. You’ll normally see this language seem as
- Limitation of Legal responsibility, Indemnification, or Maintain Innocent clauses. They’re all designed to set clear boundaries round what you might be and usually are not liable for.
- A limitation of legal responsibility clause restricts how a lot accountability the creator holds if one thing goes improper on the model’s aspect, resembling product points, deceptive claims, or authorized hassle.
- An indemnification clause determines who’s financially accountable if damages happen. Ideally, creators ought to search for mutual safety so that every get together is liable for their very own actions.
- A repute clause is equally necessary, though it could not seem underneath that precise identify. It sometimes reveals up as language that permits the creator to pause, droop, or terminate the partnership if the model turns into concerned in scandal, controversy, discrimination claims, or something that would hurt the creator’s public picture.
As a creator, your picture is your asset. You’ll be able to’t afford to be collateral injury in another person’s downfall.
Why Each Creator Ought to Know Their Contracts Clause by Clause
The most important false impression I see within the creator trade is that your lawyer ought to deal with the whole lot. Sure, you want authorized illustration, however you additionally want literacy.
As a girl in enterprise, I by no means need to signal one thing I don’t perceive. I need to know each clause, each time period, and each implication. I need to know what occurs if a model doesn’t pay on time, if content material is repurposed with out approval, or if a marketing campaign will get canceled after deliverables are accomplished.
After I labored on Wall Road, I needed to analyze market knowledge and consumer mandates in meticulous element earlier than shifting ahead on any transaction. I deliver that very same rigor and a focus to element to my work as a creator. Whether or not it’s a Wall Road agency or a magnificence marketing campaign, the muse is similar: Defend your pursuits, outline your obligations, and anchor your price in clear phrases.
In actuality, social media advertising and marketing continues to be a younger trade. It hasn’t but survived a full financial cycle or a recession. The dearth of construction and precedent makes contracts much more crucial. You’ll be able to’t afford to imagine “issues will simply work out.” Hope is just not a authorized technique.
Listed here are the teachings I carry with me:
- Readability is compassion. Contracts shield each events. The clearer the phrases, the less the misunderstandings.
- Constancy isn’t simply romantic. It’s skilled. Honor your agreements and count on your companions to do the identical.
- By no means outsource your understanding. Attorneys are important, however your literacy is your accountability.
- Add the clauses that shield your peace. Late cost, legal responsibility, and reputational clauses aren’t non-compulsory. They’re necessities.
- Worth your self sufficient to barter. If a model desires exclusivity, there’s a value for that. Don’t be afraid to ask for it.
- Deal with your identify like an LLC. Defend it, trademark it, and by no means let anybody misuse it.
Boundaries Win
My divorce at 29 compelled me to rethink not simply how I like, however how I lead. It taught me that contracts, whether or not private or skilled, usually are not about anticipating failure. They’re about creating security, readability, and respect.
In each enterprise and life, individuals will take a look at boundaries. However when your phrases are clear, your protections are in place, and your worth is documented, you don’t simply protect your peace. You shield your energy.
