The Philippines has lengthy been a powerhouse for social media expertise. With their authenticity, attraction, and creativity, they’ve confirmed simply how far Filipino voices can attain within the digital area.
Now, as we’re within the second half of 2025, a brand new technology of Filipino influencers is entering into the highlight. These rising content material creators are redefining what it means to face out on-line by mixing ardour, originality, and goal to construct loyal communities and form conversations.
From dance tendencies and wonder tricks to way of life storytelling and advocacy, these social media influencers within the Philippines are driving actual influence. For manufacturers, their affect represents highly effective alternatives for genuine KOL advertising campaigns that really resonate with audiences.
Listed below are 10 fast-rising names you’ll wish to hold in your radar.
1. Ayn Bernos (@aynbernos) – 179K followers
Ayn Bernos is a Filipino content material creator, entrepreneur, and wonder queen who has captured the hearts of tens of millions on-line. With 1.3M followers on TikTok and 179K followers on Instagram, she has constructed a strong presence within the social media influencers within the Philippines scene. Recognized for her participating movies on self-love, physique positivity, magnificence, and vogue, Ayn’s genuine and empowering storytelling deeply resonates together with her viewers.
She rose to prominence by way of her impactful participation in Miss Universe Philippines 2021, the place she championed inclusivity and illustration. Past pageantry, Ayn co-founded Morena the Label—a model that celebrates Filipina magnificence and empowers girls of all pores and skin tones.
As probably the most influential Filipino influencers, Ayn continues to form conversations on-line, making her a standout determine on the earth of influencer advertising and digital advocacy.
2. Abi Marquez (@abigailfmarquez) – 1.4M followers
Abi Marquez is a Filipino social media character, vlogger, superstar chef, and beloved content material creator. Dubbed the “Lumpia Queen”, she’s broadly recognised for her viral cooking content material on TikTok and YouTube, the place she shares approachable, easy-to-follow recipes which have captured the hearts of tens of millions.
With 4.5M TikTok followers, 1.4M Instagram followers, and over 125M TikTok likes, Abi stands out as probably the most influential social media influencers within the Philippines meals scene. A graduate of the College of the Philippines with a level in restaurant administration and hospitality, she first rose to fame through the pandemic, utilizing her platform to highlight Filipino delicacies and comforting cultural dishes.
Her genuine, academic, and mouthwatering movies have earned her quite a few accolades, together with Foodie Creator of the 12 months on the 2023 TikTok Awards, a 2024 Webby Award nomination, and recognition as a James Beard Award nominee. She was additionally named to Forbes 30 Below 30, cementing her affect as a prime Filipino influencer and culinary storyteller.
3. Juri Imao (@jujumaoeats) – 2.1M followers
Juju Imao, higher often known as Jujumao on TikTok (3.7M followers) and JujuMaoEats on Instagram (2.1M followers), is a rising Instagram cooking influencer who’s turned his ardour for meals into a worldwide sensation. As soon as an actual property agent, Juju gained fame for his fast-paced, visually beautiful cooking movies that highlight Filipino and Japanese delicacies.
Regardless of having no formal culinary coaching, he’s recognized for mixing conventional Filipino recipes with worldwide influences, usually utilizing ASMR components to create an immersive expertise. Impressed by worldwide creators like Bayashi and Owen Han, Juju constructed an enormous following in underneath two years.
Together with his inventive method and genuine storytelling, Juju has turn into probably the most thrilling content material creators and social media influencers within the Philippines.
4. Rose Marie Molina (@rosemarie_molina) – 137K followers
Rose Marie Molina is a Filipino influencer and younger mom who has constructed a powerful on-line presence by way of trustworthy, heartfelt storytelling. She first captured the eye of viewers on TikTok by sharing her day by day life as a teen mother and scholar, providing an unfiltered glimpse into her journey. Her uncooked and genuine content material shortly resonated with audiences, sparking fast development in her group.
Right now, Rose has amassed 1.9M TikTok followers and continues to attach together with her viewers by way of way of life, motherhood, and wonder content material. Her posts usually characteristic sensible suggestions, tutorials, and private tales that mirror the realities of younger motherhood in a means that feels each relatable and empowering.
Her real voice and robust engagement have additionally made her a sought-after companion for manufacturers, solidifying her place amongst prime content material creators and social media influencers within the Philippines.
5. Yanyan De Jesus (@yanyandejesus) – 481K followers
Yanyan De Jesus is a gifted Filipino dancer, choreographer, and probably the most influential social media influencers within the Philippines. With 23M followers on TikTok and 481K followers on Instagram, he rose to fame by way of his electrifying dance performances and inventive choreography that captivate audiences worldwide.
Recognized for his high-energy routines set to trending tracks, Yanyan has constructed a vibrant on-line group that celebrates motion, music, and self-expression. His dynamic presence and signature fashion have turned him right into a standout determine within the world on-line dance scene.
6. Ry Velasco (@ryvlsco) – 404K followers
Ry Velasco is a well-liked Filipino influencer, content material creator, and YouTuber celebrated for her effortlessly stylish fashion and genuine storytelling. With 404K followers on Instagram, she has constructed a loyal group that connects together with her way of life, vogue, and wonder content material.
From make-up tutorials and vogue hauls to journey diaries and private vlogs, Ry’s approachable character and classy aesthetic have made her stand out on the earth of social media influencers within the Philippines. Her capability to mix aspirational fashion with real relatability has additionally attracted quite a few model collaborations, cementing her standing as a trusted voice within the vogue and wonder area.
7. Bella Racelis (@racelisbella) – 811K followers
Bella Racelis is a 22-year-old Filipino influencer and digital creator with a vibrant presence throughout a number of platforms.
Bella’s YouTube channel gives a heat, relatable glimpse into her world—from school life updates and wonder tricks to haul movies, journey vlogs, and on a regular basis moments with pals. Her approachable character, polished aesthetic, and genuine storytelling have made her one of many standout social media influencers within the Philippines.
8. Rain Matienzo (@rainmatienzo) – 26.3K followers
Rain Matienzo is a rising Filipino influencer making her mark throughout a number of platforms. With 26.3K followers on Instagram and over 378K followers on TikTok, she’s constructed a rising group by way of her vibrant mixture of magnificence, well being, comedy, and way of life content material.
Recognized for her love of health, Rain usually paperwork her runs and lively way of life, inspiring her followers to remain motivated and embrace motion. Her adventurous character additionally shines by way of her journey posts, the place she explores new locations and tries out thrilling actions.
9. Denisse Sy (@denissesyy) – 47.4K followers
Denisse Sy is a Filipino influencer who’s shortly changing into a favorite on everybody’s feed. She’s recognized for her effortlessly trendy mixture of journey, magnificence, and vogue content material that feels each aspirational and approachable.
Her GRWM (Get Prepared With Me) movies, magnificence hacks, and journey diaries don’t simply showcase her aptitude for fashion—they make her viewers really feel like they’re proper there together with her. Whether or not she’s sharing fast make-up suggestions or documenting her newest adventures, Denisse’s enjoyable, bubbly character shines by way of each submit.
10. Charmie Jane (@charmiejanee) – 313K followers
Charmie Jane is a vibrant Filipino influencer primarily based in Cheshire, UK, who’s making waves on social media together with her contemporary and relatable content material. She’s finest recognized for her magnificence suggestions, GRWM (Get Prepared With Me) movies, and stylish way of life posts.
Charmie loves sharing make-up appears, outfit inspirations, and on a regular basis moments that give her followers a heat glimpse into her life overseas. Her signature private contact? She usually options her brother in her content material, making her posts really feel much more genuine and endearing.
Conclusion
From meals and vogue to magnificence, way of life, and leisure, Filipino influencers are making their mark on the worldwide stage. Their genuine voices, inventive storytelling, and deep connections with their communities make them highly effective drivers of on-line tradition and engagement. Whether or not they’re sharing on a regular basis moments or inspiring tens of millions with their passions, these gifted content material creators are shaping tendencies and amplifying the Filipino digital presence worldwide.
For manufacturers keen to attach with audiences by way of trusted voices, leveraging KOL advertising is a strong method to construct significant partnerships and increase your attain. Collaborate with these rising and established stars to carry your campaigns to life—get in contact with Kobe right this moment!
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