You spend time constructing an SMS record, perfecting your automations to cowl their buyer journey, solely in your web site to not convert. An SMS touchdown web page fixes the disconnect between engaged subscribers and generic net experiences.
Bridging that hole issues as a result of US manufacturers generated over $25 million in SMS gross sales alone in 2024 (Omnisend). You will be assured your rivals have caught on.
Touchdown pages constructed for cell buying, with personalization, usually tend to have interaction your SMS prospects than normal ones. That’s very true for time-sensitive gives, deserted carts, and unique product drops the place pace issues most.
This text is an entire information to SMS touchdown pages, together with what they’re, why you want them, construct them, and examples to encourage your efforts.
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What’s an SMS touchdown web page?
An SMS touchdown web page is a fast-loading, minimal cell net web page that prospects attain by clicking a hyperlink in a textual content message.
It converts SMS clicks into gross sales by simplifying the steps to buy and personalizing the client expertise.
Right here’s an deserted cart instance:
- Your buyer will get an deserted cart textual content
- Clicks the hyperlink
- Lands on a web page displaying their cart gadgets with a checkout button
And now a flash sale instance:
- Your buyer will get a flash sale SMS
- Clicks the hyperlink
- Lands on a web page with flash sale merchandise with fast add-to-cart buttons
There’s no looking out your web site, no coming into codes, and no distractions that would lead prospects away from the motion you need them to take.
Try the SMS touchdown web page beneath, constructed with Omnisend. It makes use of a countdown timer for urgency and gives a hyperlink to a customized cart:
Advantages of SMS touchdown pages for ecommerce
Textual content message campaigns transformed at 2.18% globally in 2024. Automations transformed at 4.75%. Each numbers climb once you ship site visitors to pages constructed for cell prospects as an alternative of your common web site.
SMS prospects have totally different journeys from e mail, search, and social media guests. They click on and are prepared to purchase, not browse. Touchdown pages designed for SMS site visitors convert higher as a result of they match this habits:
- Checkout in seconds: Your SMS guarantees “30% off winter coats.” The touchdown web page exhibits coats with a reduction utilized and a checkout button above the fold.
- Constructed for one-handed buying: SMS prospects use telephones whereas strolling, on transit, in line. Touchdown pages want big buttons, minimal scrolling, and varieties that autofill.
- Cart restoration with out rebuilding: Deserted cart SMS hyperlinks to a web page with gadgets loaded, buyer knowledge crammed, and fee prepared. Normal cart restoration sends them to an empty cart that they then must rebuild from reminiscence.
- Gross sales momentum: Your “Midnight sale” SMS will get opened at 11:45 PM. SMS touchdown pages show sale gadgets immediately, so prospects purchase earlier than the deadline.
- Direct attribution reveals what works: Your texts can embrace UTM hyperlinks, letting you monitor clicks, conversions, and income per message. Know which gives convert greatest, and use that info to construct even higher touchdown pages.
The place to make use of SMS touchdown pages (key use instances)
SMS touchdown pages convert greatest when your timing matches buyer intent. Construct them for these key moments:
- Welcome sequence for brand spanking new subscribers: New SMS subscribers obtain a welcome textual content with 15% off their first order. The hyperlink takes them to a touchdown web page displaying your bestsellers with the low cost already utilized at checkout.
Right here’s an instance textual content message for this sequence providing 10% off:
Clicking the hyperlink triggers the client’s cell net browser and hundreds this touchdown web page:
On this occasion, the SMS hyperlinks to a touchdown web page with an extra step (clicking the CTA button), the aim of which is to trace the variety of click-throughs the touchdown web page generates.
- Flash gross sales and pressing gives: An SMS pronounces “Save 10% in your subsequent subscribe & save for twenty-four hours.” The touchdown web page exhibits subscription merchandise with the timer counting down and the low cost energetic.
- Product launches: VIP prospects get early entry by way of SMS. The touchdown web page shows solely the brand new product with buy choices.
- Deserted cart restoration: A buyer left a cart full of things? Cart abandonment texts hyperlink to a touchdown web page displaying deserted gadgets, saved fee particulars, and specific checkout.
- Submit-purchase engagement: Comply with up buy affirmation texts with a hyperlink to a touchdown web page displaying monitoring info and complementary merchandise. Clients will respect this, plus it permits you to upsell with associated product ideas on the web page.
The best way to create an SMS touchdown web page that converts
Constructing an SMS touchdown web page requires ruthless focus. Your prospects clicked from a 160-character message, and so they need what you promised, quick.
Cellular-first or mobile-only
Construct pages for portrait mode with faucet targets not less than 44×44 pixels. Varieties want minimal fields with autofill enabled. Moreover, all interactive parts ought to match inside one swipe.
Omnisend’s touchdown web page builder consists of mobile-responsive templates that mechanically regulate button sizes and type fields for thumb-friendly navigation.
The picture beneath exhibits Omnisend’s editor with draggable Gadgets:
Mirror your SMS content material
Your SMS says “Flash sale 40% off sneakers.” The touchdown web page headline repeats “40% Off Sneakers Flash Sale.” No variation, no intelligent wordplay.
Clients clicked anticipating what you promised, so ship it instantly once they land to construct belief and encourage conversions.
Strip the whole lot pointless
Take away navigation menus, footer hyperlinks, sidebar content material, and associated merchandise out of your SMS advertising touchdown web page. One web page, one function.
Omnisend allows you to create standalone touchdown pages with out your retailer’s navigation. Present solely the supply, product grid, or low cost wheel you promised within the SMS.
Right here’s a laser-focused touchdown web page inbuilt Omnisend:
Visible hierarchy issues
Lead along with your level within the largest font dimension. Product photos ought to dominate the display with out requiring scrolls. CTA buttons want contrasting colours or borders to demand consideration.
Omnisend’s type builder arranges these parts successfully from the beginning, then allows you to fine-tune placement and sizing to match how your model presents gives.
Motion-oriented CTAs
“Submit” tells prospects nothing. “Get My 40% Low cost” tells them the whole lot. Match CTA language to the SMS promise. For cart restoration, use “Full My Order.” For gross sales, “Store Flash Sale Now.”
Omnisend permits customized CTA textual content on each button. Plus, you may hyperlink on to pre-filled carts or product collections to go well with the context.
Monitor the whole lot
SMS campaigns want monitoring to show ROI. Omnisend allows you to add UTM hyperlinks to your SMS and touchdown web page hyperlinks, capturing supply, medium, and marketing campaign knowledge.
Your studies in Omnisend additionally present the entire variety of SMS despatched. In case you’re a Professional plan buyer, you may entry Superior Reporting, which gives income generated by every channel (e mail, SMS, push) and tendencies. Right here’s an instance:
Pace wins
Quick web page hundreds create the primary impression that issues. Open your touchdown web page in your telephone utilizing cell knowledge as an alternative of WiFi to check real-world efficiency.
Omnisend hosts touchdown pages on quick servers. You may as well compress photos and add customized ones to enhance load occasions.
Keep compliant
Ship SMS advertising touchdown web page hyperlinks solely to prospects who explicitly opted in. By no means textual content prospects who gave their quantity solely for transport updates or customer support.
Embody your privateness coverage hyperlink within the touchdown web page footer, and make sure that all texts have opt-out directions. These authorized necessities defend each your enterprise and buyer belief.
Total, the simplest SMS touchdown pages are quick, match the textual content message’s context, and reduce tapping and scrolling. Watch this video for extra ideas:
Rising your SMS subscriber record with touchdown pages
Your SMS signup touchdown web page can convert social media followers and e mail subscribers into textual content message recipients. In contrast to capturing emails, telephone numbers require extra substantial incentives and worth propositions since SMS feels extra private.
Construct devoted opt-in pages
SMS signups deserve their very own pages moderately than competing with product promotions or e mail captures. Add hyperlinks to those pages from each buyer touchpoint you management.
Lead with irresistible incentives
Cellphone numbers are going to price extra to seize than e mail addresses. Whereas 10% off would possibly seize emails, SMS wants 20% reductions, unique product entry, or gamified rewards.
Omnisend’s Wheel of Fortune helps flip boring varieties (and gives) into participating experiences the place guests spin for prizes.
Simplify your varieties
Cellphone quantity. First title. Consent checkbox. Nothing else. Each extra area reduces signups. Omnisend allows you to add required compliance language. The picture beneath exhibits how this would possibly take a look at the underside of your varieties:
Promote all over the place that issues
SMS touchdown web page hyperlinks work greatest in high-trust areas. Electronic mail footers are excellent for engaged subscribers. Submit-purchase pages can catch consumers when satisfaction peaks. QR codes on packaging flip bodily merchandise into list-building instruments.
Construct belief with transparency
Constructing your SMS subscriber record is less complicated once you’re upfront. Present message frequency, pattern texts, and straightforward unsubscribe choices. Hidden phrases and obscure guarantees will make your prospects assume twice about signing up.
Utilizing SMS touchdown pages in your campaigns
SMS touchdown pages give your advertising campaigns a devoted vacation spot.
Flash gross sales and seasonal promotions
Black Friday SMS pronounces “50% off the whole lot, immediately solely.” The touchdown web page shows solely sale gadgets, that includes countdown timers, and the low cost is mechanically utilized. Omnisend allows you to schedule your SMS to reach after your touchdown web page goes dwell.
Product launches want unique entry
VIP prospects get early entry texts linking to pages displaying solely the brand new assortment. Common prospects obtain totally different touchdown pages with waitlist signups. Omnisend’s segmentation ensures every group sees content material matching their standing.
Deserted cart sequences
Automated SMS reminds prospects about forgotten gadgets. The touchdown web page exhibits their precise cart with a one-click checkout. Add a ten% low cost that expires in 24 hours. Omnisend’s deserted cart automation consists of SMS and touchdown web page templates able to customise.
Cross-channel alignment
Electronic mail showcases new arrivals, and Instagram advertisements function those self same merchandise. SMS hyperlinks to touchdown pages displaying precisely what prospects noticed in different channels. Constant messaging builds belief moderately than confusion from conflicting gives.
Monitor and optimize
Monitor which touchdown pages convert greatest. Check totally different gives for a similar viewers. Examine SMS marketing campaign efficiency in opposition to e mail. Omnisend tracks SMS sends and helps you identify gross sales and income from all advertising channels.
Divatress grew its SMS record to 70,000 subscribers in eight months utilizing Omnisend. SMS campaigns generated $123,000 in first-year income, with 8% click on charges versus 3% for e mail.
Learn the case research.
Examples of high-converting SMS touchdown pages
These three SMS touchdown web page examples have high-converting parts like standout CTA buttons, specific opt-ins, and important gives:
1. Oh Polly
Womenswear retailer Oh Polly builds SMS touchdown pages for seasonal occasions. Its varieties have 4 fields (first title, final title, e mail handle, telephone quantity), and an unticked checkbox for “opt-in to SMS advertising.” Try the display seize beneath:
What we like about it
It’s constructed to gather as a lot buyer info as potential, and its inclusion of an SMS checkbox ensures compliance for future SMS advertising.
2. Vogue Nova
Vogue Nova takes a unique strategy to SMS consent than Oh Polly, with a textual content disclaimer that clarifies type submission equals consent.
What we like about it
The substantial supply of 30% off is greater than sufficient to encourage folks handy over their telephone numbers. If this have been an e mail web page, it may get away with as little as 10% off.
3. Mokwheel
Electrical bicycle model Mokwheel’s SMS touchdown web page has a singular structure. It leads with photos, then a Trustpilot rating base, then crimson lettering for a $60 off coupon. Swiping reveals the shape, which makes use of consent textual content and a placing, on-brand orange CTA button:
What we like about it
The $60 off supply is compelling, and beneath the shape, there are buyer suggestions and FAQs, successfully answering any potential questions folks have earlier than signing up.
Examples of profitable SMS touchdown web page campaigns
Ecommerce shops of all sizes use Omnisend to construct successful SMS campaigns. It really works with Shopify, BigCommerce, and different main ecommerce platforms, like WooCommerce, to attach your SMS advertising efforts.
Listed here are three examples of profitable SMS advertising campaigns:
Vogue retailer will increase flash sale conversions
A ladies’s clothes model despatched SMS alerts for its 24-hour flash sale. The touchdown web page confirmed solely sale gadgets, low cost codes auto-applied, and countdown timers. Its 20% off marketing campaign achieved 13% conversion from SMS clicks in comparison with 4% from e mail campaigns.
Your takeaway
Flash gross sales convert greatest when touchdown pages show countdown timers, auto-apply reductions, and present solely sale gadgets with out distractions.
Magnificence model builds launch day buzz
A cosmetics retailer collected 3,000 leads for its new basis line. Its SMS introduced “New shades dropping Friday” with a touchdown web page that includes shade swatches and an e mail seize for early entry. Half of these leads transformed to consumers on launch day.
Your takeaway
Product launches work in two phases — acquire leads with preview pages first, then convert these heat leads on launch day.
Jewellery retailer’s VIP buying occasion
A boutique jewellery retailer invited prime prospects to a personal buying occasion by way of SMS. Its touchdown web page included occasion perks, RSVP varieties, and unique preview photos. The shop noticed 25% click on charges and crammed its 50-person occasion inside two hours.
Your takeaway
VIP segments reply to unique entry, so create touchdown pages that really feel non-public and present advantages others received’t obtain.
SMS advertising compliance 101
SMS advertising works when prospects need your messages.
With out their permission, bulk texting and automatic messages are spam and open you to TCPA fines of $500 to $1,500 per message.
Get specific opt-in consent
By no means textual content prospects with out written permission. Electronic mail subscribers who gave telephone numbers for transport updates can not obtain advertising texts until they individually agree. Earlier purchases don’t grant SMS permission both.
Omnisend allows you to add authorized content material to your touchdown web page templates. Moreover, you may customise the textual content. Right here’s the usual textual content:
Make opt-out easy
Each advertising SMS wants unsubscribe directions, equivalent to “Reply STOP to decide out” for US and Canadian numbers, in addition to unsubscribe hyperlinks for worldwide recipients.
Course of opt-outs instantly, not days later. Omnisend handles STOP replies mechanically and removes unsubscribers out of your record immediately.
Establish your self clearly
Begin messages along with your model title so recipients know who’s texting. “ACME: Your order ships immediately” versus “Your order ships immediately” makes the distinction between belief and suspicion.
Your touchdown pages ought to ship what the SMS promised, from low cost quantities to product entry.
Embody required disclosures
Signup varieties want seen textual content stating message frequency, that normal charges apply, and opt-out directions. A easy “two msgs/week. Msg and knowledge charges might apply. Reply STOP to unsubscribe” covers the fundamentals.
Respect boundaries
Ship solely between 9 AM and 9 PM in recipients’ time zones and follow the frequency you disclosed at signup.
Prohibited content material consists of intercourse, hate speech, alcohol, firearms, and tobacco references, generally known as SHAFT violations. Sending at 2 AM or exceeding promised frequency triggers unsubscribes and complaints.
Monitor consent information
Doc when and the way prospects opted in, together with timestamps, type URLs, and consent language used. These information defend you if somebody claims they by no means signed up. Omnisend logs consent particulars mechanically for each SMS subscriber.
SMS advertising compliance means texting individuals who requested for messages, making it easy to unsubscribe, and preserving your guarantees about content material and frequency.
Conclusion and subsequent steps
SMS touchdown pages remedy a essential downside. Your messages get clicked, however normal web page visits hardly ever convert. Devoted touchdown pages preserve that SMS momentum going all the way in which to checkout.
You now have the blueprint: mobile-first design, targeted gives, clear CTAs, and compliance fundamentals. Plus, examples displaying 13% conversion charges and 25% click-through charges.
Begin right here
Take a look at your SMS efficiency knowledge. Which campaigns get clicks however low gross sales? These want touchdown pages first. Deserted cart reminders sending folks to empty carts are apparent candidates.
Create one take a look at touchdown web page this week. Take your best-performing SMS marketing campaign and construct a web page that mirrors its message. Examine outcomes after 100 clicks to see the distinction touchdown pages make to your gross sales.
Instruments matter
Omnisend brings SMS advertising, touchdown web page creation, and efficiency monitoring collectively, letting you construct pages quicker, take a look at variations simply, and see income attribution.
The underside line is that your SMS subscribers clicked for a cause. Give them touchdown pages that ship on that promise.
Strive Omnisend free to create your first SMS touchdown web page immediately
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FAQs
An SMS web page is a cell net web page prospects attain after clicking a hyperlink in your textual content message, designed to transform SMS site visitors into gross sales or signups.
The written content material in your SMS touchdown web page — headlines that match your SMS promise, product particulars, name to motion buttons, and required authorized disclosures.
Sure, however solely to prospects who explicitly opted in to obtain advertising texts. Sending with out permission violates TCPA legal guidelines with fines reaching $1,500 per textual content.
No. SMS platforms can’t measure opens like e mail does. The 98% stat seemingly comes from shopper surveys about studying texts, not monitoring knowledge.
