Overlook follower counts, micro-influencers in Singapore are proving that authenticity and engagement matter greater than numbers. These rising stars domesticate shut connections with their audiences, creating extremely relatable and interactive content material that retains viewers coming again for extra. For manufacturers, they signify a recent and efficient method to influencer advertising, providing focused attain and real engagement that bigger accounts usually battle to attain. From area of interest way of life developments to daring inventive content material, these micro-influencers are making waves on-line, and so they’re ones you undoubtedly gained’t need to miss.
1. Chloe Chong (@chloehhh_x) – 31.8K Followers
Chloe has constructed a faithful following together with her gorgeous way of life and journey content material, fascinating audiences together with her impeccable eye for aesthetics. Her posts are a visible delight, taking viewers on a journey by means of her adventures throughout numerous locations. From her journey escapades to her distinctive private model, Chloe’s partaking tales and content material provide inspiration and a welcome escape from the on a regular basis, making her a must-follow for anybody searching for creativity and wanderlust.
2. Genevieve (@genevievesjy) – 54.7K Followers
Genevieve turns heads together with her spot-on sense of favor and wonder, filling her Instagram feed with trendy outfits, magnificence hacks, and glimpses into her on a regular basis life. Her love for all issues Korean provides an additional layer of allure, making her a go-to for Okay-beauty and Okay-pop fanatics. With each publish thoughtfully curated to mirror her distinctive character, Genevieve effortlessly conjures up followers to remain trendy, on-trend, and linked to the newest way of life developments.
3. Isabelle (@bombiibii) – 62.5K Followers
Isabelle’s Instagram is a energetic and vibrant mixture of magnificence tutorials, vogue inspiration, and private moments, usually that includes playful make-up seems to be and classy outfits. Her partaking character shines by means of in each publish, whether or not she’s sharing model suggestions, experimenting with daring colors, or having fun with enjoyable moments together with her nephew, Kayden. Isabelle’s dynamic presence and relatable content material have earned her a faithful following who flip to her for each magnificence recommendation and vogue inspiration, making her feed a go-to vacation spot for creativity and magnificence.
4. Brenda Tan (@brendatjy) – 33.4K Followers
Brenda captivates her viewers together with her partaking way of life content material, journey adventures, and love for all issues matcha. Her feed options superbly curated snapshots, inventive matcha recipes, and evaluations of the totally different matcha cafés and spots she visits. Together with her approachable and down-to-earth character, Brenda connects effortlessly together with her followers, making her a relatable and galvanizing presence within the way of life and foodie scene.
5. Kasey Avarielle Low (@kaseyavariellelow) – 57.9K Followers
Kasey is widely known for her stylish vogue sense, magnificence experience, and advocacy for self-love. Her feed blends refined outfits, magnificence suggestions, and way of life posts, whereas she usually shares private reflections and wellness insights together with her followers. Identified for her solo travels and give attention to prioritising her well-being, Kasey conjures up her viewers not simply by means of model, however by means of a life-style centred on confidence and self-care. Her curated content material and genuine method make her a go-to influencer for vogue fanatics searching for each inspiration and empowerment.
6. Grace Lim (@gracelsyy) – 67.4K Followers
Grace shares a novel combine of favor inspiration, psychological well being advocacy, and glimpses into life as a brand new mother to child Kiyo. Her posts provide sensible vogue suggestions, insights into managing ADHD, and relatable on a regular basis moments, all delivered with authenticity and heat. Grace’s ardour for model, well-being, and household life makes her a standout influencer, offering her viewers with inspiration, steering, and a relatable connection to each vogue and private progress.
7. Dione Lim (@bydionetan) – 53.9K Followers
Dione is a standout determine within the magnificence neighborhood, identified for her experience in make-up, skincare, and way of life content material. Her Instagram feed is a vibrant mixture of inventive seems to be, sensible magnificence suggestions, and wellness inspiration. Her genuine content material not solely highlights her abilities but additionally conjures up her viewers to embrace self-care as a part of their on a regular basis lives.
8. Leah (@mizchiefmagik) – 42.6K Followers
Leah is an influencer and dwell streamer in Singapore who brings a playful and artistic vitality to her Instagram, mixing vogue, way of life, and Okay-pop content material in a means that’s uniquely her personal. From trendy outfit showcases to thrilling Okay-pop updates, her posts mirror her passions and vibrant character. Leah’s partaking content material and relatable model appeal to a various viewers, making her a standout influencer for followers who love vogue, Okay-pop, and enjoyable, interactive on-line experiences.
9. Jeynelle Ng (@buffbaby88) – 41.8K Followers
Jeynelle brings a novel mix of health and automotive ardour to her Instagram, fascinating followers with exercise routines, health suggestions, and a deep love for vehicles. Her partaking character and numerous pursuits make her a standout influencer, inspiring her viewers to pursue each bodily wellness and their automotive passions. Identified for her genuine and approachable model, Jeynelle connects with followers who share her enthusiasm for staying match and exploring the world of cars.
10. Charmaine Sew (@charmainesew) – 29.6K Followers
Charmaine Sew’s Instagram is a vibrant mixture of way of life, meals, and journey content material, delivered to life with vibrant visuals and fascinating storytelling. Earlier this yr, she celebrated a private milestone by getting engaged in January, including a heartfelt contact to her feed. Charmaine’s approachable and pleasant character shines by means of each publish, making her a relatable and pleasing influencer to comply with for inspiration, adventures, and on a regular basis joys.
11. Yi Ting (@yitinggoyt) – 53.1K followers
You’ve most likely seen Yi Ting pop up in your TikTok feed and know her as “that Hokkien woman”. Her content material is filled with humour, relatable observations, and a uniquely native aptitude that resonates with viewers. Yi Ting’s authenticity and playful character have earned her a loyal following, making her a standout creator for audiences who love content material that’s daring, humorous, and unapologetically Singaporean.
12. Chow (@chowjiahui) – 94K followers
Chow, now a radio DJ on 987FM, brings her vibrant character and storytelling abilities to each the airwaves and her Instagram feed. Her content material focuses on relatable tales, private experiences, and fascinating narratives, giving followers a glimpse into her life past the microphone. Together with her allure, authenticity, and knack for connecting with audiences, Chow has constructed a loyal following and continues to be a standout voice in Singapore’s influencer scene.
13. Zina Ng (thatszina) – 63.7K followers
Zina Ng captivates her viewers with a trendy mixture of golf, way of life, magnificence, and journey content material. Her feed affords a glimpse into her adventures on and off the course, from stylish vogue moments to magnificence suggestions and thrilling journey experiences. Together with her approachable character and fervour for sharing her numerous pursuits, Zina has constructed a loyal following and stands out as a go-to influencer for these searching for inspiration in model, wellness, and leisure.
14. Andreana Tay (@andreanatayshilin_) – 47K followers
Andreana Tay is a gifted social media supervisor and content material creator who usually shares heartfelt and fascinating content material alongside her sister, Audrey, who has autism. Their posts provide a mixture of relatable moments, way of life snippets, and genuine storytelling that resonates deeply with followers. Andreana’s approachable character and dedication to significant content material make her a standout influencer, inspiring her viewers with each creativity and compassion.
Conclusion
Micro-influencers in Singapore are proving that smaller followings can have a huge impact. Their genuine voices, area of interest experience, and shut connections with audiences make them invaluable for manufacturers and extremely partaking for followers. From way of life and vogue to health, magnificence, and native tradition, these rising stars are shaping developments, sparking conversations, and galvanizing their communities in significant methods.
For manufacturers trying to faucet into this highly effective section, leveraging Kobe’s influencer advertising platform might help you join with the appropriate micro-influencers and maximise your attain. Collaborate with these gifted personalities and harness the facility of influencer advertising—get in contact with us at present!
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