A Traackr and Shiny survey discovered that 81% of entrepreneurs say that their greatest problem in influencer advertising and marketing is discovering the correct creators to achieve their audience. Scrolling by means of countless feeds, guessing at model alignment, and manually reviewing content material slows down choices and will increase the chance of mismatched partnerships.
To unravel this problem, Traackr has launched AI Content material Summaries, a brand new characteristic that permits entrepreneurs to immediately consider a creator’s content material match. By offering an AI-powered snapshot of voice, tone, matters, and model mentions, entrepreneurs can transfer by means of vetting quicker and with larger confidence.
What are Traackr’s AI Content material Summaries?
AI Content material Summaries offer you a direct, qualitative evaluation of a creator’s content material so that you don’t need to waste hours manually combing by means of feeds. With this characteristic, you may:
- Get readability on voice, tone and sentiment. Grasp a creator’s distinctive voice in seconds with an insightful abstract of the tone and sentiments expressed of their content material, and perceive whether or not their type aligns together with your model.
- Spot constant matters. See which themes they persistently discuss and care about.
- Evaluation model mentions. Establish each natural references and paid collaborations to evaluate alignment and conflicts.
How does this assist your creator advertising and marketing program?
By lowering the guide work of vetting, Traackr’s AI Content material Summaries let entrepreneurs transfer quicker with out dropping depth of perception.
- No extra guessing at model match. Get an AI-powered view of whether or not a creator aligns earlier than investing time or funds.
- Quicker, smarter vetting. Qualitative evaluation at scale means you may sustain with the velocity of contemporary campaigns.
- Give attention to technique, not sifting. Spend much less time scrolling and extra time constructing impactful creator partnerships.
The outcome? Quicker choices, fewer mismatches, and extra impactful creator partnerships.
Able to Elevate Your Vetting Course of?
With AI Content material Summaries, Traackr brings the identical stage of data-driven rigor to qualitative vetting because it has to efficiency metrics, viewers integrity, and benchmarking. The end result is easy: quicker choices, fewer surprises, and partnerships you may confidently stand behind.
To study extra about AI Content material Summaries, or any of the opposite ways in which Traackr can assist you effectively scale your influencer advertising and marketing applications, guide a demo.
