If clicks are excessive and orders are mild, the product web page is often the block. In style, readability on match, really feel, and supply is what converts. Use this quick teardown to elevate conversion fee, scale back returns, and lift AOV.
20 wins for style product pages
1) Title that pairs identify with promise – Readability
What: Product identify plus a 3 to five phrase profit.
Instance: Luna Satin Slip, drapes fantastically, breathable.
Shopify: Add a subtitle metafield, floor it below the title.
2) Match first, not options – Confidence
Copy: Match: true to dimension; silhouette: relaxed by means of hip; size: midi.
Tip: Hyperlink to dimension assist instantly from this line.
3) Measurement assist that really helps – Scale back returns
What: Measurement information in a modal with two tabs, physique measurements and garment measurements.
Bonus: Mannequin is 175 cm, bust 86 cm, waist 66 cm, hips 94 cm, wears M.
4) Variant labels people perceive – Ease
Change Blue 01 with Ocean Blue, present coloration swatches, present dimension chips. Disguise unavailable sizes or present Offered out with a notify button.
5) Supply date, not solely delivery technique – Scale back hesitation
Order as we speak, arrives between Sept 3 and Sept 6. Place this below worth or the CTA. Begin with a static vary by area, improve later.
6) Returns and exchanges in a single neat line – Threat reversal
Free 30 day returns, simple exchanges. Put this beside the supply line.
7) Above the fold worth bullets – Worth
- Comfortable, breathable, non cling satin
- Reduce for motion, no experience up
- Machine wash chilly, simple care
8) Present the garment on physique, then element – Media order
Order: on mannequin entrance, on mannequin motion or facet, element of sewing or cloth, video 20 to 40 seconds. Video cue playing cards: match, motion, cloth really feel, shut up.
9) Outfit builder to lift AOV – AOV
Full the look with two to a few items that match coloration and vibe. Place below the outline or above critiques.
10) Merchandising badges that matter – Merch
New in, Restricted run, Again in inventory, Bestseller in clothes. Use one badge at a time and hold it refined.
11) Texture and cloth readability – Supplies
Material: 55 p.c viscose, 45 p.c rayon; midweight; fluid drape. Show as a brief checklist close to the CTA.
12) Care in two strains – Scale back tickets
Machine wash chilly inside out; line dry; steam to complete. Clear care reduces injury primarily based returns.
13) Social proof that begins robust – Belief
Evaluation abstract above the fold, ranking, rely, and prime execs. Instance: 4.8 from 2,134 critiques; prime execs: match, really feel, quick supply.
14) Match filters inside critiques – Scale back returns
Let consumers filter by runs small, true, runs giant, and by physique sort.
15) Again in inventory, dimension particular alerts – Retention
Ship dimension stage notifications, not solely product stage alerts.
16) Sticky CTA on cellular – Motion
Floating bar with chosen dimension and Add to Cart. Customers act after scrolling pictures and critiques.
17) Belief indicators that assist style – Belief
Cost icons you really settle for, purchaser safety, safe checkout, sustainability if relevant. One line with small icons is sufficient.
18) Light-weight efficiency wins – Pace
Use WebP or AVIF, lazy load under the fold, restrict heavy sliders. Goal cellular LCP below 2.5 seconds, CLS below 0.1.
19) Accessibility that aids conversion – UX
Button distinction no less than 4.5 to 1, textual content 16 px or increased, alt textual content that describes the view, for instance mannequin carrying ocean blue midi slip, facet view.
20) Occasions you may belief – Analytics
Add to Cart, Start Checkout, Buy with worth hearth as soon as, variant and dimension captured, UTM constant. Check in a clear browser session with the community tab.
