On the planet of social media influencers, Bert and Lulu are a duo who’ve taken the scene by storm, particularly within the influencer advertising and marketing area. Their quirky, enjoyable, and relatable content material has earned them a loyal following. However behind their social media personas lies a captivating story that many might not know. From their skilled backgrounds to how they turned the dynamic duo they’re as we speak, there’s much more to Bert and Lulu than meets the attention. Listed below are 6 enjoyable information you most likely didn’t learn about this influential couple.
1. They’ve Welcomed a Child Lady
Large information for Bert and Lulu—the couple has formally welcomed their first little one, a child woman, into the world! Born on August 2, 2025, their daughter, affectionately nicknamed Toto, has already captured hearts. The couple shared the joyful replace with their followers, who responded with an outpouring of affection and congratulations. As they embrace this new chapter, followers can sit up for much more heartwarming and family-oriented content material. With their playful personalities and powerful bond, there’s little doubt their journey into parenthood will probably be as charming and humorous as ever.
2. Their Full-Time Jobs: Mannequin Booker and Music Producer
Whereas Bert and Lulu could also be finest referred to as social media influencers in Singapore, they each have spectacular full-time careers exterior of the digital area. Bert, whose actual identify is Hubert, is a profitable music producer, whereas Lulu (Yihru) works as a mannequin booker.
Hubert’s experience in music manufacturing has performed an enormous function in his artistic pursuits, each on-line and in his skilled life. He’s produced songs for a variety of artists and genres, contributing to his inventive aptitude, which is usually mirrored within the couple’s content material. This mix of music and creativity permits Bert to provide content material that feels contemporary and entertaining.
In the meantime, Lulu’s expertise as a mannequin booker retains her concerned within the style and wonder business. Her behind-the-scenes function of managing fashions provides one other layer of creativity and perception to the couple’s way of life content material. Her eager eye for style and her understanding of the business permits her to share style suggestions and way of life hacks, interesting to their rising fan base.
3. The Delivery of “Bert and Lulu” Throughout COVID-19
Many {couples} turned to new hobbies or actions throughout the pandemic lockdowns, and for Bert and Lulu, the creation of their on-line personas was born out of sheer boredom. The COVID-19 pandemic introduced most individuals’s lives to a standstill, and the identical was true for this duo. In the midst of the pandemic, they determined to experiment with content material creation, resulting in the delivery of “Bert and Lulu.”
What began as a enjoyable venture to go the time throughout lockdowns quickly blossomed right into a full-fledged profession in influencer advertising and marketing. The couple started posting way of life content material, documenting their every day lives, and sharing light-hearted moments. Little did they know, their content material would resonate with a a lot bigger viewers.
Their distinctive names even have an fascinating backstory. Bert is brief for Hubert, whereas Lulu happened from Yihru’s nickname. Initially, Yihru toyed with the thought of utilizing “Ruru” as her nickname, however finally settled on “Lulu,” pondering it had a cute and enjoyable ring to it. The mix of Bert and Lulu caught on rapidly, and the couple embraced their new identities as social media influencers in Singapore.
As their on-line presence grew, manufacturers started to note their potential to interact audiences. Their relatable and humorous content material allowed them to faucet into a large demographic.
4. Hubert’s Rise to Fame in 2017
Earlier than Bert turned referred to as a life-style social media influencer, he had already made waves within the music business. In 2017, he gained important recognition when he wrote and produced a success track titled “Ni Ni.” The observe was an prompt success and topped the Taiwan-originated music streaming service, KKBox, for over a month.
What made this achievement much more outstanding was that Hubert’s track managed to surpass hits from Mandopop icons resembling Jay Chou and Hebe Tien—two of the largest names within the business. Hubert’s musical expertise not solely earned him recognition within the music scene but additionally boosted his credibility as a artistic skilled. His potential to attach with listeners by music has translated seamlessly into his potential to attach along with his viewers on social media.
5. Lulu Hails From Malaysia
Although Bert and Lulu have turn into distinguished social media influencers in Singapore, not many individuals know that Lulu truly hails from Malaysia. Initially from Malaysia, Yihru moved to Singapore, the place she finally discovered her area of interest within the style business as a mannequin booker. Her Malaysian roots give her a singular perspective, which frequently reveals by within the couple’s content material.
Lulu’s background permits her to attach with audiences from each Malaysia and Singapore, broadening their attain throughout completely different cultures and nations. This makes them not solely widespread way of life social influencers in Singapore but additionally efficient in partaking a regional viewers. Lulu’s distinct voice and cultural understanding add a private contact to the content material they create, making them relatable to a various group of followers.
6. Their Age Hole is (Kind of) a Thriller
In terms of their ages, Bert and Lulu wish to preserve issues mild. Bert is 32, however Lulu playfully claims she’s “eternally 18″—a operating joke that followers have come to like. Whereas the precise age hole stays a little bit of a thriller, the couple’s chemistry and shared sense of humour clearly transcend numbers. Their potential to attach on so many ranges, no matter age, is a part of what makes them such an endearing and entertaining pair.
Conclusion
Bert and Lulu’s journey from pandemic boredom to social media stardom is a testomony to how ardour, creativity, and authenticity can create highly effective on-line personas. As a pair with wealthy skilled backgrounds, their success is constructed on extra than simply viral content material—it’s pushed by their deep understanding of music, style, and creativity.
Whether or not you’re a model trying to leverage influencer advertising and marketing or just get pleasure from light-hearted and galvanizing content material, Bert and Lulu’s success story is one to observe. Should you’re focused on exploring how influencers like them can elevate your model, think about tapping into the experience of platforms like Kobe. With a powerful observe report in KOL advertising and marketing, Kobe affords a complete platform that helps manufacturers join with the appropriate influencers to interact their audience.
Picture Credit score: @bertandlulu
CONTACT US
