LiveRamp allows price financial savings and enterprise advantages throughout media planning, marketing campaign efficiency, and ROAS by collaborating responsibly with information
SAN FRANCISCO — LiveRamp (NYSE: RAMP), the main information collaboration companion, at present introduced the findings of a commissioned Whole Financial Affect™ (TEI) examine carried out by Forrester Consulting on behalf of LiveRamp. The examine revealed {that a} composite group consultant of interviewed prospects utilizing the LiveRamp Knowledge Collaboration Platform for advertising use circumstances achieved a 313% return on funding and $9.6 million in enterprise advantages over three years, with a payback interval of lower than 6 months.
When evaluating entrepreneurs’ viewers insights, focusing on, and measurement precision, the examine discovered that organizations face important obstacles of their paid media lifecycle throughout search, social, programmatic show, linear TV, CTV, and media networks. With a scarcity of granular attribution information, media spend is inefficient and channel effectiveness can’t be measured precisely. It’s additionally difficult to securely collaborate with media companions at scale whereas upholding every celebration’s privateness necessities.
The examine revealed that investing within the LiveRamp Knowledge Collaboration Platform addressed these hurdles by delivering important enhancements in media effectivity and effectiveness. Over three years, this equates to sizable progress and productiveness for the outlined composite group, together with:
- 15% effectivity achieve in paid (non-retail) media finances spend, price $6.1 million
- 20% effectivity achieve in retail media finances spend, equating to $1.2 million
- 70% measurement optimization of paid media, driving $18 million in incremental income
- 90% measurement optimization of retail media, equaling $8.8 million in incremental income
- 50% time financial savings for group members targeted on media activation actions
“We’ve positioned [LiveRamp] as a nonnegotiable piece of our adtech infrastructure,” stated the top of media transformation for a monetary providers agency who was interviewed for this examine. “LiveRamp helps us measure frequency holistically throughout all of our companions versus taking a look at it companion by companion. We’ve saved tens of millions of {dollars} from reducing waste, making certain our advert placements are focused to the proper folks, and shopping for greater high quality information versus what we used to purchase. LiveRamp offers a important service. I don’t assume that you could possibly do promoting with out it, actually not programmatic.”
The examine revealed that the LiveRamp Knowledge Collaboration Platform additionally unlocked unquantified advantages, together with:
- Improved model notion by means of a extra correct understanding of customers and their shopping for journeys
- Enhanced relationships with businesses, retailers, and publishers by means of extra strategic media planning discussions enabled by improved information accessibility
- Improved cadence of media planning with extra frequent, knowledgeable marketing campaign planning actions comprised of historic efficiency information throughout publishers
- Improved information governance to keep away from potential income loss and authorized prices as a consequence of the usage of embedded identification decision as a substitute of sending hashed buyer information on to companions
“I view the LiveRamp relationship as the one conduit to getting the 90 million folks in our database into the ecosystem [ethically],” stated the VP of data-driven experiences at a private care and sweetness model who was additionally interviewed. “We knew that each one of our companions and retailers have been investing in LiveRamp as nicely. Having that type of frequent forex throughout the ecosystem was essential.”
“The important thing to unlocking quite a lot of worth for us has been attending to a stage the place we’re planning each nationwide media and retail media side-by-side with a ‘higher collectively’ angle,” stated a senior analytics director of a specialty CPG agency. “Bringing in our personal media publicity information and pushing the retailers to carry their very own in is admittedly the place the magic has occurred. We’ve recognized quite a lot of efficiencies. It’s additionally the place we’ve realized quite a bit about media execution and the right way to coordinate between us.”
Matt Karasick, Head of Product at LiveRamp, added, “LiveRamp is a strong power multiplier for manufacturers, publishers, and platforms, from establishing a sturdy identification basis that underpins all media efforts, to enabling seamless and safe information collaboration internationally’s highly effective information collaboration community. We’ll proceed to put money into how our platform helps entrepreneurs unlock higher efficiencies, deeper insights, and higher outcomes all through the client journey.”
Forrester aggregated the experiences of the interviewed advertising leaders to create a single composite group – a B2C enterprise with $5 billion in annual income that spends $100 million in annual paid media and advertises by means of a number of paid media channels, together with programmatic, search, social, linear TV, CTV, and retail media networks.
Obtain The Whole Financial Affect Of LiveRamp Knowledge Collaboration Platform right here. Be taught extra concerning the LiveRamp platform at liveramp.com/our-platform.
About LiveRamp
LiveRamp is the main information collaboration companion, empowering manufacturers, platforms, and publishers to ship distinctive experiences and drive measurable efficiency in all places it issues with the world’s strongest information collaboration community.
Constructed on a basis of strict neutrality, unmatched interoperability, and international scale, LiveRamp allows organizations to maximise measurable outcomes and create lasting enterprise worth. Trusted by the world’s main manufacturers, retailers, monetary providers suppliers, and healthcare innovators, LiveRamp is shaping the way forward for accountable information collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in San Francisco, California, with places of work worldwide. Be taught extra at LiveRamp.com.
