The wonder business has slowly however absolutely been getting extra various. The thrilling half? It’s not simply that merchandise are getting extra inclusive — we’re seeing extra various illustration (in photographs, promoting, and so on) and, extra importantly, in model house owners and founders.
Creators and their audiences are taking word too, and there are fairly a couple of diversely owned and based manufacturers which have risen in recognition. So which manufacturers are successful at reaching shoppers through influencer advertising on social media?
Under is a listing of a few of the Asian American and Pacific Islander (AAPI) owned and based magnificence manufacturers which have earned the very best Model Vitality Rating (VIT) in 2024 up to now (Jan through April).
High AAPI Owned and Based Magnificence Manufacturers by VIT
- One Dimension Magnificence: 84.7K VIT
- Glow Recipe: 82.9K VIT
- Laneige: 80.4K VIT
- Patrick Ta: 66.8K VIT
- Tower 28: 53.5K VIT
- Tatcha: 33.2K VIT
- Youthforia: 11.8K VIT
- Apres Nails: 11.1K VIT
- Dr. Jart: 10.6K VIT
- Cocokind: 8.8K VIT
- Tula: 7.6K VIT
- Innisfree: 6.9K VIT
- Phlur: 6.8K VIT
- Stay Tinted: 5.6K VIT
- Hero Cosmetics: 5.5K VIT
The Methodology for Discovering High AAPI Owned and Based Magnificence Manufacturers in Influencer Advertising
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with probably the most complicated applications, but nimble sufficient for small groups that must do all of it. For the aim of this examine, we analyzed influencers in the US who produced content material mentioning one of many 2,903 US magnificence manufacturers from our Magnificence Model Leaderboard between January 2024 – April 2024.
What’s Traackr’s Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, making an allowance for visibility, influence, and model belief. You’ll be able to find out how VIT is calculated on this whitepaper.
Easy. By aggregating a number of information factors into one, VIT gives a single metric for fulfillment that can be utilized to benchmark and observe developments.
Clear. The VIT methodology is straightforward to grasp and extremely actionable in uncovering the place to speculate to drive influence.
Significant. VIT is predicated on identified model levers and has been optimized by machine studying to correlate with enterprise metrics on the model degree. You’ll be able to study extra about VIT right here.
