Google Adverts added a brand new focusing on function to AI Max for Search campaigns: “Places of Curiosity.” The rollout seems to be early-stage and never but broadly documented in Google Adverts assist sources.
The way it works.
- Places of Curiosity is an optionally available, advert group-level setting in AI Max for Search.
- It permits advertisers to focus on customers who’re looking for, or have expressed curiosity in, particular geographic areas.
- You’ll be able to choose a number of areas of curiosity per advert group.
- These work along with campaign-level location focusing on — and don’t have to match.
Why we care. Advertisers can now transcend a consumer’s bodily location and attain individuals based mostly on the place they intend to be. That opens up extra strategic, intent-based focusing on for journey, native providers, occasions, and extra.
Zoom out. Location intent has been a staple in Show and YouTube campaigns for years. This replace brings that very same sophistication to Search, the place consumer habits typically alerts excessive industrial intent.
Backside line. AI Max for Search simply obtained smarter, giving advertisers extra precision to match advertisements with consumer intent, not simply geography.
First seen. This replace was highlighted by Google Adverts Specialist Adriaan Dekker who credited Senior Google Adverts Specialist Arpan Banerjee for recognizing the replace.
