Barclays, official banking associate of The Championships, Wimbledon, has unveiled a brand new built-in marketing campaign starring tennis icon and Barclays ambassador Frances Tiafoe. “Moments That Matter” dramatises the pivotal position of assist that the proper associate performs – each on Centre Court docket, in life and in enterprise.
CAMPAIGN CREDITS
CAMPAIGN TITLE: Moments that Matter
CLIENT: Barclays
GROUP MD BRAND, CREATIVE AND MEDIA: Simon Groves
HEAD OF BRAND ADVERTISING & CAMPAIGNS: Emma Hodgson
SENIOR BRAND MARKETING MANAGER: Nagar Ghahreman
BRAND MARKETING MANAGERS: Natalie Wright & Sarah Wenham-Slack
ADVERTISING AGENCY: VCCP
CHIEF CREATIVE OFFICERS: Chris Birch & Jonny Parker
CREATIVE DIRECTOR: Liam Wilson
COPYWRITER AND ART DIRECTOR: Tom Dyson & Lance Boreham
BUSINESS DIRECTOR: Kate Fitzgerald
ACCOUNT DIRECTOR: Louise Fox
ACCOUNT EXECUTIVE: Ralph Cornell
GROUP HEAD OF PLANNING: Stefan Siedentopf
PLANNING DIRECTOR: Nathan Velayudhan
EXECUTIVE PRODUCER: Simon Plant
AGENCY TV PRODUCER: Sam Breen
AGENCY CREATIVE PRODUCER: Harriette Moore & Poppy Tullo
BROADCAST AFFAIRS: Alexia Collins
MEDIA BUYING AGENCY: OMD
PRODUCTION COMPANY: Academy Movies
DIRECTOR: Billy Boyd Cape
EDITOR: Dan Sherwen @ tenthree
EXECUTIVE PRODUCER: Darapen Vongsa-Nga
PRODUCER: Juliette Harris
PRODUCTION MANAGER: Colum Ewart
POST-PRODUCTION COMPANY: No8 London
POST PRODUCER: Callum O’Brien
COLOURIST: Jonny Tully
LEAD VFX ARTIST: Leanne Pletersky
VFX ARTIST: Toby O’Connell
VFX ARTIST: Harvey David
JUNIOR NUKE ARTIST: Muhaddissa Hasham
AUDIO POST-PRODUCTION COMPANY: 750mph
SOUND ENGINEER: Sam Ashwell
HEAD OF PRODUCTION: Olivia Ray
AUDIO PRODUCER: Carla Thomas
PHOTOGRAPHER: Nick Dolding
DESIGNERS: Scott Mitchell, Lee Forster, Paul Craig, Lee Bodell & Jonathan Harper
