Worldwide vacationers spent a file $254 billion within the US final yr. Issues look notably completely different this yr.
White Home journey bans, a continuing barrage of insults, and hostility in the direction of all kinds of individuals have shortly led to the potential of billions of {dollars} in losses for the US journey business, as Canadians, Mexicans, and Europeans hesitate to journey to the US.
In keeping with Fortune, Canadian flight reservations to the U.S. are down 70% by September versus the identical interval final yr. This huge shift in spending poses a major risk to corporations within the retail, hospitality, and leisure sectors, in addition to American jobs.
Do you know that tourism is New York State’s second-largest business, supporting one in 10 jobs within the Empire State?
Promoting received’t repair these unlucky notion issues for New York and different well-liked US locations, but it surely’s good to remind vacationers what they is likely to be lacking (by touring elsewhere). This new marketing campaign for I LOVE NY and journey specialist, MMGY, helps do this.
“Tourism is synonymous with New York State, because of all of our wonderful points of interest, from seashores to excessive peaks, from the Erie Canal to iconic museums and performing arts venues,” New York Governor Kathy Hochul stated.
“This important business is going through difficult new political and financial headwinds. That’s why supporting our tourism business is extra essential than ever, and why we’re getting out the message that irrespective of the place you’re from, you’re at all times welcome in New York State,” she added.
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