VDO.AI clinches three main awards for its groundbreaking Hyundai EV Marketing campaign
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This successful streak demonstrates VDO.AI’s extremely progressive strategy in delivering hyper-targeted promoting options.
VDO.AI has been honoured with three prestigious awards for pulling off a extremely progressive marketing campaign in collaboration with Hyundai Motor India and Innocean Worldwide. The award-winning initiative revolutionised EV advertising by addressing shopper adoption boundaries by means of hyper-localised, interactive promoting that remodeled passive viewers into engaged prospects.
The marketing campaign secured three main accolades:
- Monetary Specific MarTech Awards 2025 | Excellence in Innovation in Video Advertising and marketing
- e4m Play Streaming Media Awards 2025 | Greatest Use of CTV Promoting
- Company Reporter Related TV Asia Awards 2025 | Greatest CTV Partnership
These consecutive wins underscore VDO.AI’s management in leveraging superior AI know-how to create measurable promoting experiences that drive actual shopper motion.
The Breakthrough CTV Marketing campaign
With this progressive CTV marketing campaign, VDO.AI helped Hyundai sort out electrical car adoption’s largest hurdles, vary nervousness and terrain adaptability, with cutting-edge promoting options. The marketing campaign deployed AI-powered Dynamic Inventive Optimisation (DCO) alongside geo-targeted advert wrappers that tailored in real-time based mostly on viewer location.
Executed throughout premium OTT platforms together with JioCinema, Samsung TV Plus, JioTV+, Zee5, and LG, the marketing campaign utilised superior concentrating on throughout affinity, behavioural, contextual, and in-market segments for precision attain.
Innovation At Each Stage
- Geo-Location CTV Wrappers: Adverts dynamically showcased native terrains, from coastal roads to mountainous areas, proving the Creta EV’s versatility
- Interactive QR Integration: Embedded QR codes allowed viewers to immediately find their nearest EV charging stations
- AI-Powered DCO: Actual-time inventive adaptation based mostly on viewer geography and behavior
What Stood Out?
What set the Hyundai marketing campaign aside was the amalgamation of know-how, personalisation, and interactive storytelling, transferring past conventional promoting to create a hyper-relevant, actionable expertise tailor-made to every viewer.
Moderately than showcasing options in a one-size-fits-all method, the marketing campaign turned native geography and real-world information into the narrative itself. It leveraged CTV not as a passive consciousness instrument, however as an interactive, personalised, behaviour-changing medium.
This mix of emotional resonance, technological innovation, and sensible utility created a marketing campaign expertise that was as useful because it was inventive, setting a brand new benchmark for contextual, interactive promoting within the automotive sector.
Outcomes That Redefined Success
The marketing campaign shattered business benchmarks:
- 4.7 million impressions generated vital top-of-funnel momentum
- 93.3% Video Completion Price – nicely above the business benchmark of 80-85%
- Scan fee of 0.04%, greater than the business customary of 0.02%, demonstrating real person engagement
- Measurable uptick in navigation to close by charging stations
- Elevated take a look at drive curiosity and dealership footfall
The Partnership That Made It Doable
The marketing campaign succeeded by means of strategic collaboration with Hyundai Motor India and Innocean Worldwide, that includes key stakeholders:
- Deepesh Dhadeech, Head – Model and Media Technique, Hyundai Motor India
- Ankur Suri, Head – Media Technique and Planning, Hyundai Motor India
- Vibhor Malhotra, Managing Associate, Innocean Worldwide
- Anupam Sonker, AVP – Digital Providers & Head – ImpactHub, Innocean Worldwide
Amitt Sharma, Co-founder and CEO, stated, “These awards validate our perception that the way forward for promoting is private, interactive, and clever. The Hyundai marketing campaign proved that while you mix AI with inventive storytelling, you don’t simply seize consideration, you modify minds. We remodeled electrical car skeptics into believers by exhibiting them precisely how the Creta EV suits their world.”
The marketing campaign units a brand new benchmark for automotive promoting, demonstrating how AI-powered personalisation and interactive storytelling can drive each engagement and conversion in historically difficult classes.
Be taught extra in regards to the award-winning marketing campaign right here.
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