Whereas Independence Day rightly takes precedence, July affords alternatives for content material entrepreneurs, together with picnicking, showcasing American-made merchandise, and planning for the back-to-school season.
Content material advertising and marketing is creating, publishing, and selling content material to draw, interact, and retain prospects. It’s foundational for search engine marketing and social media advertising and marketing.
A problem, nonetheless, is arising with contemporary matters. What follows are 5 content material advertising and marketing concepts for July 2025.
Nationwide Picnic Month
Picnics supply plenty of content material advertising and marketing choices.
In the US, July is Nationwide Picnic Month, a possibility for entrepreneurs to offer useful, informative, and entertaining posts, movies, or podcasts.
The picnicking theme affords content material choices for outfitters, kitchen provide outlets, specialty grocers, attire manufacturers, and even residence decor outlets.
Useful picnic content material may embrace how-to guides, recipes, or checklists. Listed here are a couple of examples.
Made within the USA Day
Basic Pyrex bowls are an instance of American-made merchandise.
Made within the USA Day highlights American-made merchandise.
Held on July 2 annually, the event appeals to a way of patriotism and buying, making it a very good subject for ecommerce content material entrepreneurs.
On-line sellers can profile home suppliers, specializing in high quality, sustainability, and nationwide financial advantages.
Listed here are a couple of examples.
- Kitchen provide shops can characteristic Pyrex, made primarily in Pennsylvania, or Lodge Solid Iron cookware from Tennessee.
- A web based toy retailer may characteristic Wilson footballs or Inexperienced Toys, each made within the U.S.
- A shoe store may publish a narrative about Bates footwear or New Steadiness 587 trainers — each American-manufactured.
For inspiration, try a few articles about American-made manufacturers.
Nationwide Simplicity Day
American thinker Henry David Thoreau espoused easy dwelling.
Held on July 12, 2025, Nationwide Simplicity Day honors the easy, uncluttered way of life espoused in Henry David Thoreau’s transcendentalist philosophy.
Thoreau, who wrote “Walden” and “Civil Disobedience,” famously moved right into a cabin close to Walden Pond, Massachusetts, in July 1845.
Nationwide Simplicity Day will probably enchantment to trendy minimalists and environmental advocates. It may assist retailers promoting organizational merchandise, zero-waste or in any other case sustainable gadgets, and pure well being and wonder provides.
Simplicity Day content material may embrace listicles corresponding to “5 Methods to Simplify Your Wardrobe (and Life)” or options corresponding to “This [Product] Does One Factor, and It Does It Completely.”
Again-to-College Planning
Again-to-school buying within the U.S. begins in July.
In accordance with the Nationwide Retail Federation, roughly 55% of back-to-school and faculty customers begin buying by the center of July.
The standard American family spent greater than $800 on back-to-school gadgets in 2024, totaling $38 billion, per the NRF.
On-line and omnichannel retailers searching for a little bit of that enterprise may publish articles, movies, or podcasts that reply questions or resolve issues.
Listed here are some examples.
- Planning guides: “The Mother or father’s Again-to-College Guidelines for 2025.”
- Product roundups: “8 Fashionable and Useful Backpacks for Each Grade.”
- Suggestions and instruments: “How one can Save Time (and Sanity) with Good College Prep.”
- Instructor-focused: “What Educators Are Shopping for Earlier than August.”
Nationwide Tequila Day
Tequila is a well known Mexican spirit and a very good content material subject for July 2025.
Celebrated on July 24, 2025, Nationwide Tequila Day honors Mexico’s iconic nationwide spirit.
Tequila begins its life within the fields of Jalisco, Mexico, and some surrounding areas, as agave. Producers harvest the plant and strip away the spiky leaves to disclose the piña, or coronary heart, after which slow-cook it to transform complicated carbohydrates into fermentable sugars.
As soon as tender, the piñas are crushed or shredded to extract the candy juice, often called aguamiel, which then ferments with chosen yeasts, reworking sugars into alcohol over a number of days earlier than being distilled.
Content material entrepreneurs may publish content material describing the method of constructing tequila or explaining the connection between tequila and mezcal, the same agave-based alcoholic beverage.
Entrepreneurs may additionally give attention to merely consuming tequila and having enjoyable. Listed here are a couple of instance titles.
- Barware or kitchen provide retailer: “The 5 Tequila Glasses Each House Bar Wants.”
- House decor retailer: “Throw the Good Summer season Occasion with Tacos, Tequila, and Desk Settings.”
- Attire boutique: “Your Nationwide Tequila Day Type Information.”
