Warner Bros. Discovery is shedding dozens of staffers throughout its linear networks because the media big continues to navigate the declines in cable viewership, ADWEEK has discovered.
A supply acquainted with the matter confirmed to ADWEEK that the cuts had been within the double digits, affecting beneath 100 staff. No particular location or community was hit tougher than others, however the supply acknowledged that the layoffs had been performed to “function extra effectively” and will not be particular to WBD, however somewhat a wider pattern within the business.
The media big’s linear TV enterprise consists of TNT, TBS, CNN, Meals Community, Discovery, TLC, Cartoon Community, and Turner Basic Motion pictures.
The information comes not lengthy after WBD’s upfront occasion, the place the corporate emphasised streaming, together with the announcement that Max was rebranding again to HBO Max.
With the corporate transferring extra in direction of digital, CNN additionally introduced it was reducing round 200 positions in January, which accounted for about 6% of its employees. Nevertheless, on the time, CNN CEO Mark Thompson stated the corporate would add 100 roles within the first half of 2025.
WBD’s layoffs arrive days after Disney lower a number of hundred jobs throughout Disney Leisure’s advertising and publicity, in addition to its monetary operations division.