Meet Joie Tan, a home-grown Singaporean singer-songwriter identified for her soothing voice, deeply private lyrics, and humble beginnings within the native music scene. A Lasalle Faculty of the Arts grad and die-hard Taylor Swift fan, Joie has carved out a distinct segment as an area music sensation with a aspect of relatable, down-to-earth appeal.
From main Swiftie sing-alongs at Jewel Changi Airport to dropping soulful unique tracks, she’s mastered the artwork of mixing uncooked expertise with influencer advertising and marketing technique—turning her YouTube covers right into a springboard for collabs, concert events, and even group activism. Let’s dive into 5 enjoyable information that make Joie a real gem in Singapore’s music scene.
1. Her Musical Roots Run Deep
Music isn’t only a profession for Joie—it’s virtually a part of her DNA. Rising up in a Hindu family, she spent her childhood singing Sanskrit devotional songs in temples, watching her father write music for non secular ceremonies, and studying devices just like the tabla, guitar, drums, and piano. It’s no marvel she discovered her method into songwriting and performing—music was throughout her from day one.
2. She’s a YouTube OG
Joie began importing covers on YouTube again in 2008—sure, that’s earlier than most of us even knew what a hoop gentle was. She was in her early teenagers on the time, typically recording movies with the digital camera partially coated as a result of she was shy. Certainly one of her hottest covers, Frank Sinatra’s Fly Me To The Moon, has garnered over 400,000 views!
Over time, these movies turned extra than simply informal uploads—they turned the inspiration of her music profession. Really, her rise is a case examine in KOL advertising and marketing in Singapore. Consistency + authenticity = a loyal fanbase that’s caught together with her via each chord and refrain.
3. She Took a Huge Danger for Her Debut Album
In 2018, Joie dropped her self-funded debut album, Joie—and by “self-funded,” we imply she took out a financial institution mortgage to make it occur. Between mixing prices, producer charges, and album artwork, she shortly realized that indie music isn’t for the faint-hearted. “My household needed to co-sign the mortgage,” she admits. “It was terrifying.” However the gamble paid off: the album’s 10 tracks, exploring love and loss, cemented her as a bona fide songwriter.
4. Weekends = Cuddle Puddles & Picnics
When she’s not belting out tunes, Joie’s all about cosy vibes. She lives together with her husband (28, fellow creature-of-habit) and their furry crew—a cat and canine who monopolise her mattress. Their thought of an ideal day? Picnics at dog-friendly Tanjong Seaside or Botanic Gardens, adopted by revisiting their favorite hawker spots. “Chill downtime” is her love language.
5. She’s Huge on Neighborhood Help
Past the stage and studio, Joie additionally makes use of her platform for good. Lately, she highlighted the plight of Kevin Books & Stationery, a small store in Rochor that’s set to shut by November 2024. Via an Instagram put up crammed with photographs and urgency, she inspired her followers to assist the aged store proprietor by shopping for up stock. It’s a terrific reminder that being an artist at this time additionally means being a voice on your group.
Conclusion
From importing covers on YouTube as a teen to main reside Taylor Swift sing-alongs and supporting native companies, Joie Tan is a multi-faceted expertise with a coronary heart of gold. Whether or not you understand her for her music, her candid social media presence, or her advocacy, one factor’s for positive—Joie is the form of artist who grows on you. And now that you understand her somewhat higher, don’t be stunned if you end up queuing up her tracks and turning into a fan too.
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Picture Credit score: @joietan
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