11 Examples That Convert Guests

In case your welcome message for web site doesn’t convert within the first 5 seconds, you’ve probably misplaced that customer without end.

In a digital world with infinite tabs and quick consideration spans, your welcome message is greater than a formality, it’s your model’s first impression, worth proposition, and lead era instrument all rolled into one. Finished properly, it might seize consideration, construct belief, and information guests towards motion earlier than they bounce.

That’s why the very best entrepreneurs use welcome messages for web sites not simply to greet customers, however to develop e mail lists, promote affords, personalize experiences, and maximize conversions throughout the location.

Let’s dive into the way to flip a fast “hi there” into your highest-performing conversion instrument.

What Is a Welcome Message for Web site?

A welcome message is your model’s digital handshake, use it to make customers really feel seen and motivated to behave

A welcome message for web site is a popup or notification that web site guests see as quickly as they arrive in your homepage. You should utilize these messages to greet new guests and set the tone for future interactions. They make it easier to set up your model’s voice and begin a relationship with potential prospects.

These messages are greater than only a technique to say “welcome to my web page.” They allow you to alert your guests to essential data, similar to particular affords or occasions. And you may put this data entrance and middle, with out making main updates to your web site’s homepage.

Why Are Welcome Messages for Web site Vital?

Along with greeting new prospects and guests, welcome messages for web site additionally present concrete, measurable advantages.

The perfect welcome message examples can enhance conversion for sure targets. In truth, welcome messages are among the best methods you need to use to:

• Improve visitors to particular pages
• Develop your e mail checklist
• Make extra gross sales
• Get extra social media followers

You possibly can accumulate e mail addresses or present a coupon code immediately in your welcome message. You can too use your welcome message to direct customers to the pages you need them to go to, similar to particular weblog posts or product pages. When completed accurately, this technique will enhance conversions throughout your website.

In brief, welcome messages are highly effective instruments that extra enterprise house owners and entrepreneurs ought to reap the benefits of.

However how do you have to use welcome messages in your web site?

We’ll be looking at 11 kinds of welcome message examples, categorized by objective. You should utilize these examples to get concepts for reaching what you are promoting’s targets by means of efficient welcome message campaigns.

Examples of Welcome Message for Web site

For this put up, we’ll be sharing welcome messages which have been made with OptinMonster, the highest lead era software program in the marketplace.

Why make welcome messages with OptinMonster? As a result of we provide every little thing you could greet your guests with the appropriate messages. Our popup codecs embrace:

• Lightbox popups
• Full-screen welcome mats
• Slide-in scroll packing containers
• Floating bars

Under, you’ll see examples of all of those pop-up varieties, so that you’ll have a transparent understanding of the way to use them on your personal welcome messages.

And the very best half? You possibly can construct each considered one of our welcome message for web site examples in 5 minutes or much less.

With our pre-made templates and straightforward drag-and-drop builder, you possibly can create high-converting welcome messages in a snap. See how straightforward it’s on this step-by-step information to making a pop-up marketing campaign in beneath 5 minutes.

And you may create them with none coding or developer expertise. Meaning even small companies and first-time entrepreneurs can use these examples on their web sites

Let’s dive into our checklist. We’ll share every instance primarily based on the objective of the welcome message.

1. Construct Your E mail Checklist

Rising a stable e mail checklist is significant for each enterprise. E mail advertising is without doubt one of the finest methods so that you can earn extra revenue. In truth, it affords a return on funding (ROI) of 36:1.

However how do you get extra leads in your e mail checklist?

One straightforward means is to make use of a welcome popup to entice web site guests to turn into e mail subscribers.

A popup is a good way of catching your customers’ consideration. As quickly as they arrive at your website, they’ll be instantly greeted with a welcome message popup that asks them to subscribe.

However you need to make them WANT to subscribe.

Listed below are 2 methods to draw new signups:

Use a lead magnet to make your supply extra engaging.

A lead magnet is a bit of useful content material that you just supply in change for an e mail tackle.

Examples of efficient lead magnets embrace:

• Coupon or low cost codes
• Free programs or webinars
• Unique one-time content material, similar to a free ebooks or PDF information
• Unique ongoing content material, similar to a weekly e-newsletter

A well-crafted welcome message will talk the worth of your lead magnet.

Right here’s an instance of a lightbox popup that promotes an e mail e-newsletter:

This popup affords a pleasant greeting and guarantees that e mail subscribers will obtain useful ideas for rising their leads. The message additionally states that the guidelines within the e-newsletter are unique. Web site guests need to subscribe to the e-mail e-newsletter so as to obtain this particular data.

When you have a terrific lead magnet, why not present guests how useful what you are promoting may be proper off the bat?

This makes a welcome message popup the proper instrument for rising your e mail tackle.

Don’t have a lead magnet? No worries. Listed below are 60+ lead magnet concepts which you can begin utilizing immediately.

Create a gamified marketing campaign to present individuals extra incentive to enroll.

A gamified marketing campaign creates a game-like expertise for customers. Once they enter their e mail tackle, they get the prospect to win a prize:

You possibly can shortly create a gamified marketing campaign with OptinMonster and set the foundations for what individuals can win and the way typically.

That means, you by no means run out of your prizes!

Gamified campaigns are an easy-to-build resolution for shortly rising your e mail checklist.

Subsequent Steps: Be certain that all of your new subscribers obtain a welcome e mail sequence! Welcome emails thank new subscribers, present extra details about what you are promoting, and transfer potential prospects towards their first buy. Your emails may stroll new customers by means of the onboarding strategy of your service.

You possibly can automate your e mail campaigns to verify each new subscriber receives your welcome sequence. That is essential as a result of welcome emails have among the highest open charges and conversion charges of all e mail advertising campaigns.

2. Showcase a Sale

If you happen to run an internet retailer, your customers are most likely there particularly to take a look at your merchandise. And hopefully to make a purchase order!

That implies that it’s best to welcome them with a sale to maintain them in your website longer. This can encourage them to look by means of your retailer and reap the benefits of your supply.

For a giant sale, you most likely need one thing that basically captures your viewers’s consideration.

A fullscreen welcome mat can be certain that each customer is aware of about your particular affords:

The marketing campaign above can also be an instance of utilizing a coupon code as a lead magnet.

If you would like one thing much less intrusive than a full-screen popup, another choice is floating bar marketing campaign with a countdown timer:

A floating bar, also called a hi there bar, sticks to the highest of your internet pages as your consumer scrolls. The instance above alerts customers to a coupon alternative. Floating bars preserve your supply on the high of each web page as your consumer browses.

And whenever you add a countdown timer, you create a way of urgency that motivates individuals to behave.

Countdown timer campaigns may be a superb means of boosting your gross sales.

Subsequent step: Learn to create a countdown timer popup to extend gross sales.

3. Show Enterprise Updates or Alerts

Typically, you’ll have modifications in your organization that have an effect on customers. When that’s the case, your welcome message ought to allow them to know instantly.

These modifications might embrace:

• New retailer hours
• Climate closings
• New areas
• Out-of-stock notices for a product

Or it could possibly be some other data that your guests must know.

For this sort of alert, a normal floating bar marketing campaign is the most suitable choice:

A floating bar lets customers learn about essential modifications. However, it received’t overtake your entire display screen or interrupt their shopping.

As an alternative, you may make a small however daring announcement on the high of the browser. If needed, you possibly can embrace a button that hyperlinks to a web page with extra data.

This allows you to inform your website’s guests of firm updates in an unobtrusive means.

Subsequent step: Be taught the steps for making a web site notification bar to maintain customers knowledgeable.

4. Welcome Again Returning Customers

The most effective methods to extend consumer loyalty is to personalize your messaging. You are able to do that by making a  welcome message particularly for returning customers.

OptinMonster’s OnSite Retargeting® function permits you to present totally different messages to repeat guests. You possibly can tailor your message for a distinct target market: customers who appreciated your website sufficient to go to once more.

A slide-in scroll field is a good selection for returning customers:

Within the slide-in marketing campaign instance above, the web site welcome textual content is pleasant and acquainted. It is a nice tone to strike with somebody who has already visited your web site.

Was your welcome message for first time customers a coupon? Take into account providing a good higher supply for returning customers who didn’t interact together with your first welcome supply.

Welcome again messages provide the alternative to enhance your preliminary supply and proceed constructing a relationship with potential prospects and subscribers.

The instance above additionally addresses the consumer by title.

You possibly can accomplish this with OptinMonster utilizing Sensible Tags. Sensible tags help you personalize the way in which you talk together with your viewers. You should utilize good tags for:

Nesxe Step: Be taught the steps to utilizing good tags in your welcome messages and optin campaigns.

5. Confirm Consumer’s Age

In case your on-line retailer sells merchandise for adults solely, you possibly can create a welcome message that verifies your consumer’s age.

In truth, many states would require this by regulation.

Fortuitously, you possibly can construct a fullscreen welcome gate that requires customers to confirm their age earlier than accessing your website:

Or, you possibly can create a customized popup to make customers enter their birthday:

These campaigns will preserve your web site legally compliant and socially accountable.

Subsequent Step: Take a look at this tutorial on the way to add age verification to any web site in minutes.

6. Improve Webinar Registrations

Webinars are 1 of the very best instruments in your gross sales funnel. They’re efficient, construct authority inside your area of interest, and make for a superb lead magnet.

You should utilize webinars at each stage of your buyer journey to maneuver customers in direction of a sale.

However how do you get customers to enroll in your webinar? That’s the place a welcome message popup turns out to be useful.

You possibly can create a popup letting customers learn about your upcoming webinar. For this, you’ve 2 choices:

• Create a signup type and ship a follow-up e mail
• Make a Sure/No popup marketing campaign that redirects to a touchdown web page

Each choices are easy. With OptinMonster, you possibly can select 1 of our templates to create an optin type on your webinar:

When customers give their e mail tackle, you possibly can ship them a follow-up e mail with particulars about your webinar. Plus, you’ll now have a brand new lead in your e mail checklist!

Alternatively, you need to use a Sure/No popup to redirect customers to a touchdown web page:

If customers select, “Register Now,” they’ll be directed to a touchdown web page the place they will register.

Sure/No campaigns are nice as a result of they received’t scare away your customers. Fairly than asking for contact data instantly, you may get the method rolling by asking a easy “sure or no” query.

Subsequent step: Observe our information to making a webinar touchdown web page that converts.

7. Announce Free Delivery

Free transport is a wonderful incentive for individuals to buy your merchandise. In spite of everything, prospects will typically abandon their cart once they see surprising prices within the last complete.

Certainly one of these surprising prices is transport.

Need to scale back cart abandonment and drive extra gross sales? Use a floating bar marketing campaign to let individuals know the way to get free transport:

It is a fantastic welcome for individuals getting into your website. Figuring out that the value they see is the value they’ll pay is an added incentive to place extra objects within the cart!

It’s additionally a terrific upselling tactic as a result of prospects will buy extra to qualify at no cost transport.

Subsequent Step: Right here’s a full tutorial on the way to add a free transport bar to your eCommerce retailer.

8. Get Extra App Downloads

Many firms create apps to encourage customers to interact with their model. Apps are nice at constructing buyer loyalty, as they typically supply rewards to maintain customers coming again.

Now, you simply want individuals to obtain your app!

Like our final tip, we suggest utilizing a floating bar however including a countdown timer:

The most effective methods to get your web site guests to obtain the app is to allow them to learn about it. Floating bars are the proper instrument for getting your consumer’s consideration with out interrupting their expertise in your web site.

From there, use a countdown timer to construct urgency. You can provide away your app completely free for a restricted period of time.

And with a dynamic countdown timer, you don’t must set a hard and fast finish date. As an alternative, each consumer may have a sure time frame that begins once they first see your marketing campaign.

This builds sufficient motivation on your customers to obtain your app whereas protecting every little thing truthful for all of your website’s guests.

Subsequent step: Check out our 7 strategies for enhancing app downloads.

9. Develop Podcast Listeners

When you have a podcast, you could get the phrase out. And among the best occasions to do this is when a customer reaches your website.

A slide-in scroll facet field is ideal for drumming up new listeners out of your website’s visitors. That might look one thing like this:

Along with a welcome message, ensure you proceed to advertise your podcast by means of your website.

For example, blogs can use an inline marketing campaign to redirect to your podcast.

That means, individuals who get pleasure from your content material have a second technique to devour it.

That is notably helpful in case you create podcasts from weblog posts or visa-versa. By placing an inline campiagn in your weblog’s introduction, you welcome your weblog readers with a technique to devour your content material on the go.

Subsequent Step: Are you new to podcasting? These podcasting plugins will allow you to host your podcast immediately in your WordPress web site.

10. Redirect to Totally different Net Pages

Welcome messages aren’t all created equally. What works for one enterprise received’t work for one more.

If you happen to’re a publishing firm, for instance, it’s possible you’ll need to create a welcome message that redirects customers to totally different content material classes.

With OptinMonster’s drag and drop builder, you possibly can add buttons with redirect choices for content material classes of your web site:

This technique helps customers discover what pursuits them essentially the most. It’s particularly helpful in case you have plenty of content material in your website from a variety of niches.

Subsequent Step: When you’ve directed guests to the weblog posts they’re most involved in, comply with our ideas for attracting extra weblog subscribers.

11. Increase Social Media Followers

Actual percentages fluctuate, however most sources agree that the overwhelming majority of first-time web site guests by no means go to your website once more. That’s plenty of visitors that goes to waste.

You possibly can enhance your odds of repeat visitors by connecting with individuals on social media. Or, extra particularly, having them join with you.

OptinMonster has a template particularly designed to get you extra social followers on:

• Instagram
• Fb
• X (previously Twitter)

You possibly can present buttons to comply with you as a welcome message:

That means, in the event that they depart later, you possibly can nonetheless market to them by means of social media.

Templates You Can Use as a Welcome Message for Web site

These templates are impressed by actual OptinMonster campaigns and written in a pleasant, partaking tone your guests will love.

1. Construct Your E mail Checklist

📌 Use welcome popups to supply lead magnets that flip new guests into subscribers immediately.

Pattern Messages:

• “🎉 Welcome! Be part of our insider checklist for weekly ideas & unique perks you received’t discover wherever else.”
• “Hey, you made it! Let’s kick issues off with a free [lead magnet].”
• “No fluff. Simply worth. Need in? Drop your e mail under.”
• “Need unique updates and progress ideas? Let’s get began collectively.”
• “Be part of 200k+ entrepreneurs who belief us with their inbox.”

Popup Format:

Textual content: “Be part of the checklist and unlock knowledgeable methods weekly — beginning now.”
CTA Button: → Subscribe Free

2. Showcase a Sale

📌 Promote reductions or flash affords to maintain guests engaged and scale back bounce fee.

Pattern Messages:

• “🛍️ Welcome! You’ve unlocked 20% OFF—only for stopping by.”
• “🎁 A present for you: save in your first order immediately.”
• “Flash sale alert: 15% off every little thing for the following 24 hours!”
• “New right here? Take pleasure in 10% off your first buy. No code wanted.”
• “Stick round — your welcome present is ready.”

Popup Format:

Textual content: “Unique for brand spanking new guests: 15% off your first order — no code wanted.”
CTA Button: → Declare My Deal

3. Welcome Again Returning Customers

📌 Use customized messages to re-engage guests who didn’t convert the primary time.

Pattern Messages:

• “Hey once more, [Name]! We saved your spot.”
• “Welcome again! Let’s decide up the place we left off.”
• “You’re again — and we love that. Right here’s 10% off that will help you determine.”
• “👋 Glad to see you once more! New arrivals simply dropped.”
• “Seems like somebody’s again for spherical two.”

Popup Format:

Textual content: “Nonetheless deciding? Your unique 10% returning customer low cost is ready.”
CTA Button: → Use My Low cost

4. Show Enterprise Updates or Alerts

📌 Maintain customers knowledgeable about essential modifications with out disrupting their expertise.

Pattern Messages:

• “⚠️ Delivery delays this week on account of excessive order quantity. Thanks on your endurance!”
• “New hours simply went dwell — be certain that to test earlier than you go to.”
• “We’ve up to date our privateness coverage. Right here’s what you could know.”
• “Product restock is coming quickly — need early entry?”
• “Climate discover: retailer closing early immediately.”

Popup Format:

Textual content: “We’re making enhancements — some delays potential. Thanks on your endurance.”
CTA Button: → Learn Replace

5. Confirm Consumer’s Age

📌 Use age verification popups to make sure authorized compliance earlier than exhibiting restricted content material.

Pattern Messages:

• “Are you over 21? Simply checking earlier than we allow you to in.”
• “🚫 This content material is for adults solely. Please confirm your age.”
• “Fast test: Are you 18 or older?”
• “Earlier than we go additional, affirm you’re of authorized age.”
• “We take security significantly — please affirm your age.”

Popup Format:

Textual content: “This content material is for 18+ solely. Please affirm your age to proceed.”
CTA Button: → I’m Over 18

Excellent — right here is the remainder of the H2 part (6–11) in the identical structured, copy-paste-ready format:

6. Improve Webinar Registrations

📌 Convert chilly visitors into heat leads by inviting guests to well timed, value-packed webinars.

Pattern Messages:

• “🎤 Don’t miss our free webinar: [Topic] — occurring quickly!”
• “You’re invited to our subsequent dwell session — save your seat now.”
• “Need to study [benefit]? Register for our expert-led webinar immediately.”
• “This free coaching is full of actionable insights. Seize your spot!”
• “Seats are restricted — declare yours earlier than they’re gone.”

Popup Format:

Textual content: “Free webinar this Thursday: [Title]. Be part of us dwell and degree up.”
CTA Button: → Register Now

7. Announce Free Delivery

📌 Cut back cart abandonment by highlighting free transport affords early within the journey.

Pattern Messages:

• “🚚 Free transport on all orders immediately solely!”
• “Spend $50+ and we’ll cowl transport.”
• “New buyer perk: Free transport, no code wanted.”
• “Shock! We’re protecting your supply.”
• “As a result of we such as you — transport’s on us.”

Popup Format:

Textual content: “Take pleasure in free transport immediately solely. No code required.”
CTA Button: → Begin Procuring

8. Get Extra App Downloads

📌 Encourage app installs by pairing a cell obtain supply with unique perks.

Pattern Messages:

• “📲 Get the app for quicker checkout and app-only offers.”
• “Set up our app and get 10% off your first in-app order.”
• “Obtain now and unlock unique rewards.”
• “Take us with you — our greatest content material lives within the app.”
• “Get entry to early drops and reductions—solely within the app!”

Popup Format:

Textual content: “Seize the app and get immediate perks — accessible on iOS & Android.”
CTA Button: → Obtain Now

9. Develop Podcast Listeners

📌 Use refined prompts to show weblog readers or guests into podcast subscribers.

Pattern Messages:

• “🎧 Love this content material? Stream our podcast for extra.”
• “New episode simply dropped — give it a pay attention!”
• “We take our weblog additional within the podcast — tune in.”
• “Be part of 1000’s of weekly listeners. Begin with episode one.”
• “Favor audio? This week’s podcast is 🔥.”

Popup Format:

Textual content: “Catch our newest episode: [Title]. Out there on all main platforms.”
CTA Button: → Hear Now

10. Redirect to Totally different Areas of Your Website

📌 Information customers to essentially the most related web page or product class utilizing welcome branching logic.

Pattern Messages:

• “What brings you right here immediately? Select your path under.”
• “Begin your journey: Merchandise, Assets, or Help?”
• “Need assistance getting began? Choose your class.”
• “Welcome! Let’s discover the appropriate resolution for you.”
• “Discover content material primarily based in your targets.”

Popup Format:

Textual content: “The place would you prefer to go?”
CTA Buttons: → Discover Merchandise | Learn Weblog | Contact Help

11. Increase Social Media Followers

📌 Retain extra chilly visitors by encouraging new guests to comply with you off-site.

Pattern Messages:

• “👋 Let’s be pals — comply with us for every day ideas & enjoyable behind-the-scenes.”
• “Be part of 25k+ entrepreneurs who comply with us on [Platform].”
• “New content material every day — come hang around with us.”
• “Be a part of the convo — comply with us on [social channel].”
• “Extra ideas. Much less noise. Observe us immediately.”

Popup Format:

Textual content: “Observe us for real-time updates, affords & good advertising ideas.”
CTA Buttons: → Observe on Instagram | Observe on LinkedIn

Convert Extra Web site Guests With Welcome Messages

And that’s it! You’ve 11 kinds of welcome message examples that may enhance UX, enhance sitewide visitors, develop your e mail checklist, and enhance gross sales.

As you’ve seen in these examples, OptinMonster makes it straightforward to create welcome messages for each objective.

If you happen to’re welcoming individuals into your web site, you may additionally need to ship them a message as they depart. Exit-Intent® popups are a good way to get well abandoning guests and deserted carts.

In truth, the health firm Crossrope was in a position to develop its e mail checklist by over 900% with exit-intent popups.

Plus, now you can use cell exit-intent campaigns that work on smartphones. For that, you’ll need to take a look at this text on the way to create a cell exit-intent popup that converts.

Able to get began with OptinMonster? Join your risk-free OptinMonster account immediately!

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