Turning written content material into AI-powered visible tales …

In 2025, video has firmly established itself as a cornerstone of digital advertising and marketing.

• 89% of companies now use video as a advertising and marketing instrument;
• 95% of entrepreneurs think about it integral to their technique.

E-mail advertising and marketing can be evolving. It is not nearly textual content and pictures; it is about partaking, visual-first communication. Incorporating video into emails can considerably increase engagement.

Let’s discover how AI might help rework written content material into one-minute video summaries, enhancing the effectiveness of e-mail campaigns and social media posts.

Why video articles matter in e-mail advertising and marketing

Video content material is a robust instrument in e-mail advertising and marketing, providing a number of key advantages:

• increased engagement: Together with movies in emails can considerably increase click-through charges. Research have proven that embedding video content material can enhance click-through charges by as much as 300%;
• improved retention: Viewers retain 95% of a message once they watch it in a video, in comparison with simply 10% when studying it in textual content;
• cross-channel repurposing: A single video abstract will be successfully utilized throughout a number of platforms, similar to LinkedIn, Instagram, and newsletters, enhancing attain and engagement.

By leveraging video content material in e-mail advertising and marketing, companies can improve engagement, enhance message retention, and effectively repurpose content material throughout varied channels.

What does this imply for Stripo customers?

Whereas this text explores how we turned a weblog submit right into a short-form video, the actual takeaway for Stripo customers isn’t about article repurposing — it’s about how video can stage up your emails.

The place video suits in e-mail design

E-mail is evolving from static content material to wealthy, multimedia experiences. And whereas embedding full movies instantly in e-mail isn’t all the time potential as a consequence of shopper limitations, there are smarter methods to combine video content material:

• use animated thumbnails (GIF or static preview) that hyperlink to full movies hosted in your website, YouTube, or a touchdown web page;
• embed movies utilizing Stripo’s AMP blocks (for e-mail shoppers that assist AMP for E-mail);
• add quick, silent video loops to focus on merchandise or options visually.

These approaches work notably properly in:

• newsletters — recap updates, occasions, or campaigns with a fast video abstract;
• product emails — showcase new options or how-to guides with a transparent visible walkthrough;
• occasion promotions — create teaser trailers for upcoming webinars or product launches;
• buyer onboarding — use quick explainer movies to stroll customers by the subsequent steps.

Why it issues:

• video boosts click-throughs;
• higher retention;
• extra engagement throughout channels.

The imaginative and prescient: One-minute article abstract as a video

At Stripo, we’re all the time exploring new methods to make our content material extra partaking and accessible—and video has shortly turn out to be a front-runner. Our purpose for this experiment was easy: take considered one of our in-depth weblog articles and condense it into a pointy, partaking 60-second video. One thing fast, visually dynamic, and designed for at the moment’s quick consideration spans.

We selected Instagram and LinkedIn as the primary platforms for this check. Each are perfect for short-form content material, particularly in a vertical format. Instagram’s Reels and LinkedIn’s feed movies are excellent for catching consideration and delivering worth shortly.

The article we picked for this experiment was “4 methods to craft emails with Stripo.” It’s a sensible, well-structured information that compares 4 other ways to construct e-mail invites utilizing our platform, making it an excellent candidate for repurposing. We believed it had simply the correct amount of construction and key takeaways to rework right into a compact, scroll-stopping video.

We needed to search out out: Can we flip written insights into compelling video content material with out dropping readability or professionalism, and might GenAI instruments truly assist us get there quicker?

Step-by-step: How we tried it

Drafting the script

Step one in turning an article right into a video is rewriting it, not for studying however for talking. Written language doesn’t all the time translate properly to the spoken phrase, particularly in a brief format like a 60-second video. That’s why we began by figuring out the core takeaways from the article.

As a substitute of making an attempt to summarize the whole lot, we centered on:

• the primary thought behind every technique (scratch, modules, templates, AI Assistant);
• the important thing profit or use case for every;
• a punchy intro and a clear closing line with a name to motion.

As soon as we had the define, we rewrote the script to be extra conversational. Spoken content material must sound such as you’re speaking to somebody, not studying off a slide. So we simplified phrases, shortened sentences, and added a extra pure move.

Tip: We used ChatGPT 4o to hurry up this course of. It helped rewrite technical explanations in a friendlier tone and even advised smoother transitions between factors. For instance, we’d paste a brief part of the article and ask it to “rewrite this like a pleasant narrator in underneath 20 seconds of speech.” The outcomes had been surprisingly on level, and it saved loads of time.

This scripting stage is essential. And not using a stable script, even one of the best visuals received’t maintain viewers engaged. As soon as we had it locked, we moved on to the subsequent step: truly producing the video.

First try: Synthesia AI video generator

With the script prepared, we jumped into Synthesia — one of the in style AI video creation instruments on the market. It’s designed to show written textual content into spoken-word movies utilizing avatars that lip-sync your script. And on paper, it seemed like the proper match.

What labored properly:

• avatars with lip-syncing: The avatars had been surprisingly reasonable and synced properly with the voiceovers. This helped give a “face” to the message while not having an actual presenter or digital camera setup;
• quick manufacturing: As soon as the script was finalized, establishing the video and producing it took only a few minutes;
• language choices: Synthesia helps a variety of voices and accents, which is nice when you’re focusing on completely different markets or need to match model tone.

The place it fell quick:

• voice high quality: Whereas the voiceovers had been clear, they lacked the pure rhythm and emphasis of human speech. Even with cautious punctuation, some phrases felt flat or awkwardly burdened;
• lack of emotion and timing: You possibly can’t management issues like pauses, facial expressions, or the pacing between scenes. All the things runs on autopilot;
• script sensitivity: To get first rate outcomes, we needed to actually fine-tune the punctuation — commas, durations, even ellipses to information the AI’s supply. In any other case, the rhythm felt off.

Key takeaway

Synthesia is quick and simple, however it’s not a magic wand. When you’re after a cultured, brand-quality video, the default output will possible really feel too “robotic” with out some type of post-production. That’s what we realized after our first draft — it wanted a human contact.

Skilled polish: Involving the designer

After seeing the restrictions of a purely AI-generated video, we introduced in our designer to raise the manufacturing high quality. That’s when issues actually began to come back collectively. With design experience within the combine, we shifted from a fundamental “speaking head” fashion to a way more visually partaking and brand-consistent outcome.

Visible composition and move

The very first thing our designer did was rethink the structure and scene move. As a substitute of counting on Synthesia’s built-in visuals, he used Figma to create customized layouts and scene mockups that matched our visible identification. This helped us preserve a constant appear and feel throughout all scenes — colours, fonts, spacing, and visible hierarchy had been all fastidiously managed.

As soon as the visuals had been sketched out, we returned to Synthesia, however this time with a extra strategic plan. We broke the avatar recordings down scene by scene, producing particular person clips for every part of the script. This gave us far more flexibility throughout modifying, permitting for cleaner transitions, cutaways, and overlays.

By combining Figma’s design precision with Synthesia’s avatar capabilities, we laid the muse for a video that felt much more intentional and on-brand — one thing that aligns higher with how we current ourselves at Stripo.

Actual-time scenes

So as to add depth and actual product context, our designer recorded reside interactions contained in the Stripo editor. This step was essential — it confirmed precisely what the voiceover was speaking about, as an alternative of counting on generic visuals or static screenshots. It helped floor the story in actuality.

Then, he added customized animation overlays — highlighting clicks, dragging modules, or altering colours. These delicate results made it simpler to comply with what was occurring on display. Small zooms, pans, and highlights made a giant distinction in guiding the viewer’s consideration with out overwhelming them.

Submit-production

As soon as all of the belongings had been prepared, we moved into After Results to sew the whole lot collectively. That’s the place the actual polish occurred. The designer synced the avatar clips with the reside product footage, layered the transitions, and added delicate movement between scenes to maintain the pacing easy.

Subsequent, we dropped the edited file into Adobe Premiere Professional to deal with remaining touches — including background music, syncing subtitle captions, and adjusting audio ranges. The music was delicate and on-brand, chosen to bolster the tone with out distracting from the message.

Consequence

The top outcome was a cohesive, visually partaking, and brand-aligned one-minute video. It regarded sharp, sounded pure, and adopted a logical story arc from intro to CTA. It was far more skilled than what we had with AI alone, and one thing we’d really feel assured publishing on any of our channels.

Key takeaway

AI helped us speed up the method. It gave us a powerful place to begin. However to ship one thing that feels polished and on-brand, human intervention remains to be important. Proper now, AI instruments are highly effective co-creators — however they’re not finishers simply but.

Exploring different GenAI video instruments

Whereas Synthesia was our principal instrument for this experiment, we didn’t cease there. We examined a number of different generative AI video platforms to know how they stack up, particularly for entrepreneurs trying to repurpose written content material into short-form movies. Here is what we discovered.

HeyGen (previously Movio)

HeyGen stands out for its extra dynamic avatars. In comparison with Synthesia, it affords higher facial features management and extra animated gestures, which may make your video really feel extra lifelike and fewer robotic.

• energy: You get extra persona and character motion, which helps carry scripted dialogue to life;
• limitation: The trade-off is restricted visible customization. You’re principally restricted to preset layouts and backgrounds, which can not match your model’s fashion with out modifying in one other instrument.

General, HeyGen works properly in case your focus is storytelling or face-to-camera supply, however it’s not perfect for displaying off merchandise or platforms like Stripo.

Pictory.ai

Pictory.ai takes a really completely different method. As a substitute of avatars, it makes use of B-roll footage, textual content overlays, and audio narration to transform weblog content material into movies. You merely paste a URL or add a script, and it generates a video with related inventory clips and captions.

• energy: Quick and totally automated, particularly nice for fast article summaries or social clips. No design abilities required;
• limitation: It doesn’t use avatars in any respect. You get a text-to-video format, which lacks personalization and might really feel generic if overused.

Nonetheless, it’s an excellent choice for content material repurposing at scale, particularly when you produce a number of video summaries per week.

DeepBrain

DeepBrain is extra superior, and it reveals in its output. The avatars have extra pure expressions, higher voice modulation, and delicate head actions that really feel very near actual human presenters.

• energy: Arguably essentially the most human-like voices and expressions available in the market proper now;
• limitation: That realism comes at a price. Render occasions are for much longer, and the interface is much less intuitive, which could sluggish you down when you’re working underneath tight deadlines.

DeepBrain is right for high-end displays or explainer movies the place manufacturing high quality issues most.

Every of those instruments has its strengths, and none are excellent. In apply, one of the best outcomes typically come from combining these instruments with design or modifying software program to fill within the gaps.
 

Classes realized: Can AI do all of it?

After operating this experiment from begin to end, one factor grew to become very clear: AI can’t change the total artistic course of, however it will possibly supercharge it.

What AI does properly

• pace: Generative instruments like Synthesia or Pictory can produce video drafts in minutes, not days;
• cost-efficiency: You don’t want a digital camera, studio, actor, or costly post-production to get began;
• scalability: As soon as your course of is dialed in, you possibly can shortly replicate it for a number of articles, campaigns, or channels.

These strengths make AI an excellent ally for content material groups that want to maneuver quick with out blowing up their budgets.

The place AI nonetheless falls quick

• model consistency: Most AI instruments can’t totally match your visible identification, tone, or model tips with out guide intervention;
• emotion and nuance: The voiceovers nonetheless lack human-level expression, and avatars can’t adapt to context or temper shifts like actual presenters do;
• easy transitions: You’ll typically want additional modifying to make sure the pacing, visuals, and voiceover really feel seamless, not simply stitched collectively.

The true candy spot

The most effective method proper now could be hybrid: Use AI to draft and assemble the muse, then refine it with design and post-production instruments. This combo offers you one of the best of each worlds — pace and high quality.

The long run: The place AI video is headed

The panorama of AI-generated video is quickly evolving, presenting thrilling alternatives for entrepreneurs and content material creators.

Market progress and tendencies

The worldwide AI video generator market was valued at roughly $554.9 million in 2023 and is projected to develop at a compound annual progress charge (CAGR) of 19.9% from 2024 to 2030, reaching almost $1.96 billion by 2030. This progress is fueled by the rising demand for video content material throughout varied sectors, together with advertising and marketing, training, and social media.

Influence on e-mail advertising and marketing

Personalised video content material is making a major influence in e-mail advertising and marketing. In line with Vidyard, incorporating customized movies into emails can result in a 500% enhance in conversions, highlighting the effectiveness of tailor-made video content material in partaking recipients and driving motion.

The subsequent leap: AI-generated branded movies

Wanting forward, the subsequent important development in AI video expertise is the event of AI-generated branded movies with editable templates and automated animation. These improvements intention to streamline the video creation course of, permitting companies to supply high-quality, brand-consistent movies effectively.

As GenAI video instruments proceed to advance, they’re poised to turn out to be integral parts of promoting methods, enabling extra dynamic and customized content material supply throughout a number of platforms.

Wrapping up

Let’s be actual — AI video instruments are game-changers, however they’re not magic. You continue to want technique, modifying, and a little bit of artistic path to make them work. The excellent news? They’ve lowered the barrier to entry in a giant method.

For entrepreneurs with out entry to a video group or designer, a hybrid workflow — utilizing AI for the heavy lifting and template-based animation instruments for polish — is usually one of the best transfer. You don’t must go all-in with movement graphics or costly studio shoots to get began. A one-minute, clear, well-scripted AI video is greater than sufficient to face out in a crowded inbox or social feed.

And but, many groups nonetheless hesitate to dive into video. In line with Wyzowl’s 2024 report, the most important motive entrepreneurs don’t use video is that they merely don’t know the place to begin (37%). One other 27% say they don’t have time, and 16% aren’t certain of the ROI. Others fear it’s too costly or battle to get inner buy-in.

However right here’s the factor — instruments like Synthesia, HeyGen, and Pictory are designed to unravel precisely these issues. They’re quick, budget-friendly, and more and more intuitive. You don’t have to be a movement designer or video editor to create one thing significant.

So when you’re an e-mail marketer trying to do extra along with your content material, begin small, check typically, and construct from there. Quick-form video — particularly when paired with emails — is a rising alternative, and the instruments are solely getting higher.