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Home»Marketing»Not All AI Is for Revenue. Meet Google’s Civic Tech Expe…
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Not All AI Is for Revenue. Meet Google’s Civic Tech Expe…

By May 26, 2025003 Mins Read
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Large manufacturers try to determine the right way to use AI throughout a number of departments, and tech giants similar to Microsoft, Apple, OpenAI, and Google are all racing to place their options inside company America.

However beneath this fanfare, Google has a little-known tech incubator known as Jigsaw that’s attempting to develop AI for extra civic-minded functions.

Created in 2011, Jigsaw research how rising tech impacts the world, and builds instruments to mitigate a number of the extra dangerous results, like on-line harassment. It additionally tries to guard free speech, improve civic deliberation, and extra.

The general public emergence of AI merchandise has made this initiative extra pressing.

Jigsaw has constructed new instruments off of Google’s AI fashions like Perspective API and Sensemaker, have been adopted by platforms and publishers like The New York Occasions, OpenWeb, and Reddit, in addition to native governments and universities.

“We’re serving to make these divided communities that we dwell in focus on contested matters collectively in a means that’s civil, with the hopes that much more of us will cease lurking and begin collaborating,” Beth Goldberg, Jigsaw’s head of analysis and improvement, stated on stage at C2 Montréal on Thursday.

Spencer Baim (left), Jigsaw’s head of brand name, inventive, and advertising and marketing and Beth Goldberg, Jigsaw’s head of analysis and improvement, talking at C2 Montréal.ADWEEK

What Might BG Be?

In February, Jigsaw introduced Sensemaker to Bowling Inexperienced, Kentucky to pilot the tech and assist native leaders achieve insights from residents, as a result of the city projected development to double over the following 25 years.

“What would occur if our know-how might actually assist leaders take heed to what their group needed?” stated Spencer Baim, Jigsaw’s head of brand name, inventive, and advertising and marketing, on stage alongside Goldberg. “What if our tech allowed hundreds of individuals to take part in an ongoing dialog about their future?”

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