Might is a fertile time for content material entrepreneurs. The month has distinguished retail holidays, together with Mom’s Day.
However firms that need content material selection can do extra, with articles, movies, or podcasts about Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.
Content material advertising is creating, distributing, and selling content material to draw, interact, and retain clients. Listed here are 5 content material advertising concepts for Might 2025.
Worldwide Harry Potter Day: Might 2
Harry Potter is among the many hottest literary characters ever — a chance for content material entrepreneurs.
Annually on Might 2, followers rejoice Worldwide Harry Potter Day, commemorating the climactic Battle of Hogwarts — Might 2, 1998, within the novel — and honoring the beloved wizarding world that has impressed generations.
For ecommerce, retail, and direct-to-consumer entrepreneurs, Harry Potter Day is a chance to attach with clients by way of the lens of one among their favourite books and characters.
Listed here are instance article, video, or podcast titles that join the boy wizard to merchandise.
- Used ebook retailer: “5 Magical Books for Harry Potter Followers.”
- On-line collectibles market: “Final Present Information for Harry Potter Day.”
- Kitchen provide store: “Enchanted Recipes for Your Hogwarts Home”
Kentucky Derby: Might 3
The “run for the roses” is for some probably the most thrilling 2 minutes in sports activities.
First run in 1875, the Kentucky Derby is without doubt one of the world’s oldest steady sporting occasions. The race is steeped in traditions that embody a rose garland for the successful horse, fancy hats, and the mint julep cocktail.
Whereas horse racing just isn’t as mainstream as soccer or basketball, the Kentucky Derby stays one among sport’s most distinguished occasions. In 2024, for instance, about 16.7 million of us watched the race.
Content material entrepreneurs can use the thrill to supply product-related guides and articles to succeed in prospects. Listed here are a number of examples.
- Occasion provide store: “The Final Information to Internet hosting a Kentucky Derby Occasion.”
- Horse tack retailer: “2025’s High 5 Derby Contenders.”
- Style retailer: “The Unofficial Kentucky Derby First-Timer’s Meals and Style Information”
Paranormal Day: Might 3
Paranormal researcher Charles Fort’s loss of life on Might 3 seemingly accounts for Paranormal Day.
How of us got here to ponder uncommon, mysterious, and odd phenomena on Might 3 is formally — however not surprisingly — unknown.
Those that speculate concerning the vacation’s origin often level to Charles Hoy Fort, a mystical researcher and creator who created the pseudo-scientific discipline of “anomalistics,” making use of the scientific methodology to paranormal anomalies. Fort might have coined “teleportation” and “ball lightning.” He was additionally recognized to have studied spontaneous human combustion, poltergeists, and alien abductions.
Whereas Fort seemingly believed within the unimaginable and the supernatural, he distrusted docs and averted them regardless of being unwell. After collapsing throughout a ebook promotion occasion, Fort was rushed to the Royal Hospital in New York, the place he died hours later, apparently of undiagnosed leukemia. It was Might 3, 1932.
Entrepreneurs may focus content material on Fort instantly or take up nearly any mysterious subject. Listed here are three titles for movies, podcasts, or articles.
- On-line ironmongery shop: “DIY Secret Doorways and Hidden Panels.”
- Vintage store: “10 Most Magical Antiques We Ever Seen.”
- Electronics store: “5 Paranormal Investigation Devices to Purchase Right this moment.”
Bike to Work Day: Might 16
Bike to Work Day sometimes receives quite a lot of native media protection.
Held yearly on the third Friday in Might, Bike to Work Day goals to encourage of us inside peddling distance to commute in that method — for a wholesome, sustainable, and enjoyable different to driving.
The occasion happens throughout Nationwide Bike Month and can seemingly embody native occasions and media.
For entrepreneurs, Bike to Work Day content material can promote bikes, gear, and associated merchandise. Listed here are instance titles.
- D2C electrical bike model: “A Newbie’s Information for Bike to Work Day.”
- A males’s clothes store: “How one can Keep Sharp (and Dry) Whereas Biking to Work.”
- A baggage retailer: “5 Commuter Backpacks for Bike to Work Day.”
World Bee Day: Might 20
Bees and different pollinators are important for agriculture.
First commemorated in 2018, the United Nations designated World Bee Day to boost consciousness concerning the significance of bees and different pollinators to the world’s agriculture and world meals safety.
An academic event, corresponding to World Bee Day, is a wonderful advertising alternative to publish helpful and informative content material. An apparent connection is any retailer or ecommerce store that sells bee-rated merchandise. For these companies, subjects may embody:
- “How one can Start Yard Beekeeping in 2025”
- “Important Tools Each New Beekeeper Wants”
- “Plant This, Not That: A Information to Bee-Pleasant Gardening”
Different retailers may concentrate on honey and even sustainability.
- “The Culinary Magic of Uncooked Honey”
- “The Honey Pairing Information for Teas and Cheese”
- “How City Areas Can Assist Save the Bees”
